http://www.mediar.cz/instagram-uz-je-mainstream-snapchat-a-periscope-nastupuji/

1. #Socialmedia
@cocacolaczech

3. Coca-Cola accounts
Facebook
• Global page and Regional pages for 45 biggest
markets (geo targeted for smaller markets)
Twitter
• Global account which can be geo targeted or local
Twitter accounts
Instagram
• Global account and local accounts
Snapchat
• Global account and local accounts

4. Czech republic
Snapchat
Local account
Instagram
Local account
1100 followers
Facebook
Regional page
276K Fans
Facebook
• 6-7 times a week
Central and Local
Instagram
• 4 times a week
Snapchat
• 1-2 times a week (during a
campaign)
*This is at the current situation which constantly updated based on new trends,
seasons, local campaigns etc.

5. Snapchat
Snapchat in Numbers
Over 100M
Users
60% female
40% male
North America: 50%
Europe: 31%
Australia / Oceania: 5%
South America: 5%
Other: 9%
13 –17 yo: 35%
18 –24 yo : 42%
25 –34 yo : 16%
35 –54 yo : 6%
55 yo -over: 1%
Opportunities & Benefits of Snapchat
Snapchat was the top growing social app in 2014 at 57%
growth ahead of both Pinterest and Instagram. Snapchat
believe in the integrity of conversation —personal,
unguarded, and of the moment. The fear of missing out
(FOMO) is a massive contributing factor to the increasing
amount of Snapchat users who have a daily return rate of
75% and send 700 million snaps per day.
Source: GlobalWebIndex – Oct 2014
Ireland 52%
Sweden 46%
Belgium 46%
Canada 41%
UK 40%
USA 38%
France 28%
Saudi Arabia 26%
Germany 24%
UK 40%
, teens

6. Snapchat
1st Stage – Getting followers
• We used our current channels to
promote the new account
• Building curiosity by revealing secret
message
2nd Stage – Exclusive content for our
followers
• To attract more users to follow us we
gave them exclusive content –
Famous influencer messages
3rd Stage – Competition
• To make our communication
interesting and playful we created
competitions just for Snapchat

7. Results
Followers: 2322
Stories views: 14 800
Screenshots taken: 233
Received videos and pictures: 1171
Media coverage:
http://www.mediaguru.cz/aktuality/coca-cola-spousti-na-
mistrovstvi-v-cr-svuj-snapchat/#.VUcoubuJjcs
http://www.marketingovenoviny.cz/coca-cola-se-predstavuje-na-
snapchatu/
http://mam.ihned.cz/c1-63947380-ceska-coca-cola-nasadila-
snapchat-jako-prvni-v-ramci-evropske-site
+ 2 in print
Influencers branded content on their
Snapchat:
Gabriela Heclova – 3300 My story views
Johny Machette – 2500 My story views
Examples of received content:

8. Snapchat for advertisers
Sponsored Updates
Ads appear in the ‘Recent Updates’ feed in the ‘My Friends’
section of the app. The ad vanishes from users’ feed after 24
hours if they choose not to see it. Advertisers can promote
videos or photos with a unique CPV model.
Sponsored “Our Stories”
Users share snaps based on big events (e.g.: NBA,
Halloween, Festivals, etc.) and brands curate stories that
have been submitted. The end result is a Story told from a
community perspective with lots of different points view.
Brands can use videos or photos and the ads can be geo-
targeted specifically to the event being promoted.
Discover
Discover is a content section within the app, which
features daily content from selected digital publishers
like Nat Geo, Yahoo! News, Vice, Daily Mail, etc. In
partnership with these publishers and Snapchat,
advertisers can place branded sponsored message
within the daily publisher content.
Visitors open Snapchat 22x daily 700 million snaps sent each day 500 million stories viewed each day

9. What about the Czech Republic?

10. Kateřina Černická
katerina.cernicka@starcomworldwide.cz
T +420 725 424 082
eliba@coca-cola.com
T +420 725 424 082