Keynote: Generic Top Level Domains: The Dark Horse in Marketers' Toolboxes
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The days of dot-com are numbered -- are you ready? Thousands of Generic Top Level Domain (gTLD) names will begin appearing by the end of 2013 from brands like Amazon, Google, and Microsoft ... along with a variety of retail stores and manufacturers. How can brands use the new domains as an anchor for corporate assets (including social and mobile initiatives), help differentiate their respective companies and gain competitive advantage? Wolfe walks using gTLDs for a better search experience, to mine data, to protect brand authenticity and to evolve TV and Internet distribution. Keynote Jennifer Wolfe, President, Wolfe Domain
