3. That is the Question.
Five Things Comm Students Should Know
About Anti-Smoking Ads
By Michelle Dubiel

4. Let’s take a second to think about
this…

5. Do anti-smoking ads and
messages really stop people
from lighting up?

6. We’ve all seen the ads.

7. We’ve all seen the ads.
Y’all know what I’m
talking about…

9. All of a sudden it cuts to
commercials and

10. All of a sudden it cuts to
commercials and
BAM!

11. Another poor sap
who smoked a
hole in his throat
is using a voice
box on TV to tell
you not to
smoke.

12. Or maybe you’re driving
down the road blasting
“Call Me, Maybe”

13. …when you see an anti-smoking
billboard on the side of the road.

14. But do these ads actually
work?

15. Let’s look at some research.

16. According to the
researchers from the
Institute of Health
Policy Studies and
University of
California, there are 8
different advertising
strategies in which
the problem of
smoking is
established.

17. They are…
According to the 1. Industry
researchers from the manipulation
Institute of Health 2. Secondhand
Policy Studies and smoke
University of 3. Addiction
California, there are 8 4. Cessation
different advertising 5. Youth access
strategies in which 6. Short-term effects
the problem of 7. Long-term health
smoking is effects
8. Romantic Rejection
established.

18. Their results concluded that
industry manipulation and
secondhand smoke were the most
effective advertising strategies
when it comes to anti-amoking
messages.

19. You may be thinking, “well, why
does this matter to me?”

20. Because we all have a friend or
family member that smokes
cigarettes.

21. Or maybe you smoke cigarettes.

22. You might even have kids that
are faced with the same
decision one day!

23. Whichever the reason, we are all
faced with the decision whether or
not to smoke cigarettes every day.

24. So do you think these ads are
effective?

25. So do you think these ads are
effective?
Let’s look at another example.

26. A researcher from the Institute for
Health Promotion and Disease
Prevention tested whether or not
large-scale smoking campaigns
(advertisements) are more
effective than community-based
campaigns (local clinics).

28. So…

29. So…
what do I think, you ask?

30. Advertisements try to sway people
to do things everyday. My opinion,
however, is that one is not going to
quit smoking just because an ad
says it’s bad for you. From my
personal experience, someone isn’t
going to kick a bad habit until they
want to do it for the benefit of
themselves.

31. But that’s just my opinion!

32. Photo Credit
In order of appearance:
http://www.morguefile.com/archive/display/785168
http://www.morguefile.com/archive/display/633546
http://www.morguefile.com/archive/display/52145
http://www.morguefile.com/archive/display/92576
http://www.morguefile.com/archive/display/641764
http://www.morguefile.com/archive/display/159333
Permission from:
http://www.flickr.com/photos/mingaling/457921798/
Permission from:
http://www.flickr.com/photos/thecigaretteisdead/29101185
31/
http://www.morguefile.com/archive/display/89819
http://www.morguefile.com/archive/display/73126
http://www.morguefile.com/archive/display/12934

33. Research Credit
Glantz, S. G. & Goldman, L. K. (1998). Evaluation of
antismoking advertising campaigns. The Journal of the
American Medical Association, 279(10), 772-777.
Flay, B. R. (1987). Mass media and smoking cessation: A
critical review. American Journal of Public Health, 77, 153-
160.