12 Must Have Features For eCommerce Website

Must
Have
Features
FOR eCOMMERCE WEBSITE
PRESENTED BY:
M-Connect Media
Magento Development Agency

●Logo is like a business card for both online portals and
branded stores.
●An element of trust of the company or organization.
●The image of the company’s name, its face, reflection of style
and the first impression to most people.
No. 1 Clear and Remarkable Logo
So, keep your logo simple, easy to remember and recognizable. A
best place to keep your logo is on the left side or in middle of the
top area in your site. Find few examples in the next slide.
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Example 1 - ADIDAS
Example 2 - SONY

●Allow visitors to search their preferred product faster.
●Easier to find specific product when product options are wide.
●It shows your site is more user friendly.
●Helpful when visitors only know brand/SKU.
No. 2 Advance Search Functionality
So, Keep a search box at a proper place which will make the
search easier for visitors. Next slide will show you where to place
search box.
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Example 1 – WALMART
Example 2 - AMAZON
Example 3 - TARGET

So, It is better to clarify payment options in advance. Generally,
payment icons are placed at the footer or on the top right corner
of your eCommerce website which can be seen at every page.
Check in next slide.
No. 3 Display Payment Method Icons
●Place your accepted payment methods where customers can
easily find.
●Accept payment methods which visitors are comfortable with.
●Choose merchant account which are well-known and popular.
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Example 1 - ASOS
Example 2 - ThomasPink

●Customers should know that your active on networking sites.
●Good social media presence will boost your online presence and
brand.
●It’s a good channel to keep customers abreast of the news, deals
& discounts.
No. 4 Highlight your Social Presence
So, Highlight your social media profile either at footer or on the
top right corner. You can also provide customer support
exclusively on social media to boost your social profiles. Find
best examples in next slide.
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Example 1 - ASOS
Example 2 - IKEA

●Trust Icons are small images or third party logos that show a
security guarantee.
●Some of most popular are McAfee, Verisign, BBB, TRUSTe,
GoDaddy. By displying this icons, customers feel safe to share
their private as well as payment information.
●If you are start-up when customers have not purchased earlier
from your shop, these Privacy and Trust Icons help to gain
customers' trust.
●Privacy Policy and Trust Icons should display in your footer
same as given examples on next slide.
No. 5 Privacy and Trust Icons
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Example 1 - SEARS
Example 2 - 3BALLS

Newsletter Sign-ups allow users to stay up to date with your
company news, offers and promotions.
●Newsletter can increase your company’s reputation.
●It can help you to increases lead generation.
●It is a best medium to communicate with your customers
directly.
Best place to add newsletter sign-up option is above the footer or
inside the footer. Still confused?? Check out in next slide.
No. 6 Newsletter Sign-Up
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Example 1 - BESTBUY
Example 2 - BEDBATHANDBEYOND

●Users attracted by Shopping deals the most.
●Visitors purchase the most during sale or offer even if the
product is not necessary at that time.
●Free Shipping, Buy One Get One are best offers to sale more.
So, Keep attractive banners with best offers on the upper part of
the home page in your onine shop same as ASOS and IKEA have.
Check out >>>
No. 7 Deals and Discounts
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●Give the options for customers to register on your site or Guest
check out.
●Registration helps when they come back to purchase so they
don’t need to enter all their billing and payment details in again.
●The most popular shopping cart icon is a simple basket.
So, Keep Login and Shopping Cart at top area of your site or
place them where customers can easily find. Find examples in
next slide...
No. 8 Login and Shopping Cart
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Example 1 - BESTBUY
Example 2 - COSTCO
Example 3 - BEDBATHANDBEYOND

●Customers who do online purchase would likely to prefer
who have displayed any type of contact detail over the site.
●Live chat or 24/7 customer care are best options for quick and
convenient customer service.
Display your quick contact details so customer can
immediately contact you if any problem arises during
purchase. Check how IKEA and HomeDepot have their quick
contact details in next slide.
No. 9 Quick Contact Details
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Example 1 - HOMEDEPOT
Example 2 - IKEA

●Customers can not see and touch online products before they
buy. So, they want to see zoom image of the product.
●Having a good zoom feature brings out the details in your
product.
Find out in next slide how HomeDepot and Kohls uses zoom
feature to show their products effectively in next slide.
No. 10 Product Zoom Option
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Example 1 - HOMEDEPOT Example 2 - KOHLS

●Related product is one of the best way to sell multiple products.
●This up-selling feature will show your visitors similar products
of the currently viewing product.
●Most common way to show these products are title with
“customers who bough this also bought”.
●You can offer discount when they buy both products is great
way to encourage your visitors to purchase more then one item
at once.
Check out best examples in next slide.
No. 11 Related Products
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Example 1 - BESTBUY
Example 2 - HOMEDEPOT

●Product reviews are one of the best feature to increase your
product sales
●Customers buy products from a site where product ratings and
reviews exist.
●Positive reviews can increase your website reputation and
customers will not buy else where as well as they will suggest
others to buy from your store.
So, give an option to place a review. Also, send out an email to
review your product once they purchase from your store.
No. 12 Product Reviews
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Example 1 - BESTBUY
Example 2 - JCPENNEY

Did We Miss Any Important Feature?
Do you have any eCommerce feature in your mind that we have
not mentioned here?
SHARE with us by commenting here...
THANK YOU!
www.mconnectmedia.com
PRESENTED BY:
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http://www.hongkiat.com/blog/essential-things-ecommerce-site-should-have/
http://www.searchenginejournal.com/15-must-have-features-ecommerce-site/27233/
http://www.joomlashine.com/blog/infographic-must-have-features-of-an-e-commerce-site.html
https://www.ukietech.com/blog/design/do-s-and-don-ts-when-designing-remarkable-logo/
References:
PRESENTED BY:
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12 Must Have Features For eCommerce Website

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