6. Typography in Business Writing
• Understanding typography!
• Effective use of typography in a
business setting
7. Typography
(ty – pog – ra – phy), noun:
the ART and TECHNIQUES
of arranging type and type design
8. Serif
L
Serif fonts tend to be easier to read in documents with a large amount of text, as the
Smaller connecting lines tend to lead your eyes to the next word. Serif fonts tend to
be more useful smaller quantities – such as in headings or for emphasis.
9. L
Sans Serif
Serif fonts tend to be easier to read in documents with a large amount of text, as the
smaller connec8ng lines tend to lead your eyes to the next word. Serif fonts tend to
be more useful smaller quan88es – such as in headings or for emphasis.
10. Uneffective use
If you are requesting a credit
report because you have been
denied services or credit within
the last thirty days due to an
unfavorable credit report you
are entitled to receive a copy of
the report at no charge If you
have not been denied credit
within the last thirty days there
may be a fee required You can
obtain fee information by calling
a local credit bureau The
telephone number and address for
such an agency can be found in the
telephone book Yellow Pages
under credit or credit ratings
11. Effective use
If you are requesting a credit report because
you have been denied services or credit within the
last thirty days due to an unfavorable credit report,
you are entitled to receive a copy of the report at
no charge. If you have not been denied credit
within the last thirty days there may be a fee
required. You can obtain fee information by calling
a local credit bureau. The telephone number and
address for such an agency can be found in the
telephone book Yellow Pages under quot;creditquot; or
quot;credit ratingsquot;.