Creation, curation, andthe ethics of content strategyMargot BloomsteinWeb 2.0 Expo 101111@mbloomstein#CSethics / #W2E
2   #CSethics / #W2E | @mbloomstein                 © 2011
3   #CSethics / #W2E | @mbloomsteinAMASSING IS NOT CURATING.                 © 2011
4   #CSethics / #W2E | @mbloomstein                 © 2011
5   #CSethics / #W2E | @mbloomsteinHOARDING IS NOT CURATING.                 © 2011
6   #CSethics / #W2E | @mbloomstein                 © 2011
7   #CSethics / #W2E | @mbloomsteinAGGREGATING IS NOT CURATING.                 © 2011
8   #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent for the specificpurpose, place, time, andaudience ...
9   #CSethics / #W2E | @mbloomstein                 © 2011
10   #CSethics / #W2E | @mbloomstein                  © 2011
11   #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent so that the audiencecan take meaning from it     ...
12   #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent so that the audiencecan take meaning from itHow c...
13   #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent so that the audiencecan take meaning from itWhat ...
14   #CSethics / #W2E | @mbloomsteinBut what if it doesn’t create newmeaning?                  © 2011
15   #CSethics / #W2E | @mbloomsteinBut what if it doesn’t create newmeaning?If we’re not doing that, what is thevalue in ...
16   #CSethics / #W2E | @mbloomsteinCreationCurationEthics                  © 2011
17   #CSethics / #W2E | @mbloomsteinCreation                  © 2011
18   #CSethics / #W2E | @mbloomstein                  © 2011
19   #CSethics / #W2E | @mbloomstein                  © 2011
20   #CSethics / #W2E | @mbloomstein                  © 2011
21   #CSethics / #W2E | @mbloomsteinBut addition isn’t creation.                  © 2011
22   #CSethics / #W2E | @mbloomsteinBut addition isn’t creation.Danger Mouse selected parts,remixed existing music, anddes...
23   #CSethics / #W2E | @mbloomstein                  © 2011
24   #CSethics / #W2E | @mbloomstein                  © 2011
25   #CSethics / #W2E | @mbloomstein                  © 2011
26   #CSethics / #W2E | @mbloomsteinTough choices:SelectionCreationEmphasis                  © 2011
27   #CSethics / #W2E | @mbloomstein“The street is a theater, though with free admission.” Henri Cartier-Bresson          ...
28   #CSethics / #W2E | @mbloomstein exploration+engagement creation?                   © 2011
29   #CSethics / #W2E | @mbloomstein                                        selection                                     ...
30   #CSethics / #W2E | @mbloomsteinCreation is the act of makingnew meaning from the world,and often, sharing it with oth...
31   #CSethics / #W2E | @mbloomsteinCreation is the act of makingnew meaning from the world,and often, sharing it with oth...
32   #CSethics / #W2E | @mbloomsteinBut is that enough?                  © 2011
33   #CSethics / #W2E | @mbloomsteinDo we also requirethe artist or content creatorto offer a point of view?              ...
34   #CSethics / #W2E | @mbloomsteinDo we also requirethe author or website or newspaperto offer a point of view?         ...
35   #CSethics / #W2E | @mbloomsteinIf so, what do we call that?                  © 2011
36   #CSethics / #W2E | @mbloomsteinCreationCuration                  © 2011
37   #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point ...
38   #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point ...
39   #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point ...
40   #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point ...
42   #CSethics / #W2E | @mbloomstein                  © 2011
43   #CSethics / #W2E | @mbloomsteinWhat does curation entail?                  © 2011
44   #CSethics / #W2E | @mbloomstein“First we conceive the subject that will bring new insight to both the general public ...
45   #CSethics / #W2E | @mbloomsteinScope and perspective                  © 2011
47   #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editing                  © 2011
48   #CSethics / #W2E | @mbloomstein“Then we figure out the works that should be in the show and use contacts in the field...
49   #CSethics / #W2E | @mbloomstein     Filtering                         Cultivation         Human                      ...
50   #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editingBuilding the story for the targe...
51   #CSethics / #W2E | @mbloomstein“Next we put together the catalog, a book of the exhibition—not an entry for each piec...
52   #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editingBuilding the story for the targe...
53   #CSethics / #W2E | @mbloomstein“I control where things go on the wall and in what sequence.     I shape the visitor’s...
54   #CSethics / #W2E | @mbloomsteinchihuahuas vs. great danes?                  © 2011
56   #CSethics / #W2E | @mbloomstein“There’s creativity in the intervention I make in what I choose for you to see— an exe...
57   #CSethics / #W2E | @mbloomsteinOrganization       © 2011
58   #CSethics / #W2E | @mbloomsteinScale & © 2011        hierarchy
59   #CSethics / #W2E | @mbloomsteinJuxtaposition       © 2011
60   #CSethics / #W2E | @mbloomsteinEmphasis      © 2011
61   #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editingBuilding the story for the targe...
62   #CSethics / #W2E | @mbloomsteinCurating requires a curator.                  © 2011
63   #CSethics / #W2E | @mbloomstein“The public ought to recognize there’s a person behind what they’re seeing.     But th...
64   #CSethics / #W2E | @mbloomsteinDigital curators at Realtor.orgfollow these same steps to curateField Guides:Specific ...
NAR’sperspective+Originalcontent+Curatedcontent
67   #CSethics / #W2E | @mbloomsteinCuration is an act of creating newmeaning by combining existingcontent with new perspe...
68   #CSethics / #W2E | @mbloomsteinCuration is an act of creating newmeaning by combining existingcontent with new perspe...
69   #CSethics / #W2E | @mbloomsteinCuration is an act of creating newmeaning by combining existingcontent with new perspe...
70   #CSethics / #W2E | @mbloomsteinAccidents vs. intentions—and where do algorithms fit inanyhow?                  © 2011
71   #CSethics / #W2E | @mbloomstein     This is selecting, not curating.                  © 2011
This is a faulty algorithm, not human.
73   #CSethics / #W2E | @mbloomsteinContent strategy demandshuman oversight.        © 2011
74   #CSethics / #W2E | @mbloomsteinCurating calls for emphasis inorganization—and visual sense.        © 2011
75   #CSethics / #W2E | @mbloomsteinCreationCurationEthics                  © 2011
76   #CSethics / #W2E | @mbloomsteinHow can you tell the story andmaintain the integrity of thecontent you curate in newco...
77   #CSethics / #W2E | @mbloomstein“Deleting the Petri dish so that people see the yeast colony is a more responsible rep...
© Felice Frankel
© Felice Frankel
80   #CSethics / #W2E | @mbloomsteinUp for debate?                  © 2011
81   #CSethics / #W2E | @mbloomstein                  © 2011
82   #CSethics / #W2E | @mbloomstein“Every punch has to be worked out. Not four cameras and then you cut it together in th...
83   #CSethics / #W2E | @mbloomsteinHow can we hold ourselvesresponsible if we don’t havecommunication goals to whichwe’re...
84   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?                  © 2011
85   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?Persuade?                  © 2011
86   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?Inform?                  © 2011
87   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?Sell?                  © 2011
88   #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.                  © ...
89   #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.What is most importa...
90   #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.What’s the message y...
91   #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.Can you sustain it c...
92   #CSethics / #W2E | @mbloomstein“Sustainable content is content you can create—and maintain— without going broke, with...
93   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?• Create by engaging and sharing                  © 2...
94   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?• Create by engaging and sharing• Curate with human o...
95   #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?• Create by engaging and sharing• Curate with human o...
96   #CSethics / #W2E | @mbloomsteinThank you!Rick Allen, Felice Frankel, Erin Kissane, Mike Lohmiller,Hilary Marsh, Tamse...
97   #CSethics / #W2E | @mbloomsteinBut wait! There’s MORE!• Content Strategy Google Group• Meetup.com/  your local  cont...
98   #CSethics / #W2E | @mbloomsteinThank you!Margot Bloomstein@mbloomsteinmargot@appropriateinc.comslideshare.net/mblooms...
Creation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2E
Creation Curations Ethics of Content Strategy W2E
Upcoming SlideShare
Loading in...5
×

Creation Curations Ethics of Content Strategy W2E

59,816

Published on

From Degas to Danger Mouse, what’s your place in the debate of content creation and curation? Both companies’ and consumers’ expectations of user experience have matured, helping content strategy come to the forefront in driving good user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Are these innocent choices? Or politics, discrimination, and the dark side of design?

We’ll discuss this through the lens of content correlation and “merchandising” on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should you confront similar choices?

It’s been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance – and learn about the missteps of teams that don’t – through the lens of case studies, Sarbanes-Oxley, user-generated content, and the perspective of the new publishing landscape.

Presented at Web 2.0, #W2E and #CSethics, October 11, 2011.

Published in: Design, Spiritual, Business
4 Comments
40 Likes
Statistics
Notes
No Downloads
Views
Total Views
59,816
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
0
Comments
4
Likes
40
Embeds 0
No embeds

No notes for slide

Creation Curations Ethics of Content Strategy W2E

  1. 1. Creation, curation, andthe ethics of content strategyMargot BloomsteinWeb 2.0 Expo 101111@mbloomstein#CSethics / #W2E
  2. 2. 2 #CSethics / #W2E | @mbloomstein © 2011
  3. 3. 3 #CSethics / #W2E | @mbloomsteinAMASSING IS NOT CURATING. © 2011
  4. 4. 4 #CSethics / #W2E | @mbloomstein © 2011
  5. 5. 5 #CSethics / #W2E | @mbloomsteinHOARDING IS NOT CURATING. © 2011
  6. 6. 6 #CSethics / #W2E | @mbloomstein © 2011
  7. 7. 7 #CSethics / #W2E | @mbloomsteinAGGREGATING IS NOT CURATING. © 2011
  8. 8. 8 #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent for the specificpurpose, place, time, andaudience © 2011
  9. 9. 9 #CSethics / #W2E | @mbloomstein © 2011
  10. 10. 10 #CSethics / #W2E | @mbloomstein © 2011
  11. 11. 11 #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent so that the audiencecan take meaning from it © 2011
  12. 12. 12 #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent so that the audiencecan take meaning from itHow can I use this information?What’s most important about this topic?How is this relevant to me or me today? © 2011
  13. 13. 13 #CSethics / #W2E | @mbloomsteinCuration filters the flood ofcontent so that the audiencecan take meaning from itWhat five things should I buy first?What can get me up to speed on the news?How can I best interact with you? © 2011
  14. 14. 14 #CSethics / #W2E | @mbloomsteinBut what if it doesn’t create newmeaning? © 2011
  15. 15. 15 #CSethics / #W2E | @mbloomsteinBut what if it doesn’t create newmeaning?If we’re not doing that, what is thevalue in what we are doing?Without new meaning, can contentbe valuable? © 2011
  16. 16. 16 #CSethics / #W2E | @mbloomsteinCreationCurationEthics © 2011
  17. 17. 17 #CSethics / #W2E | @mbloomsteinCreation © 2011
  18. 18. 18 #CSethics / #W2E | @mbloomstein © 2011
  19. 19. 19 #CSethics / #W2E | @mbloomstein © 2011
  20. 20. 20 #CSethics / #W2E | @mbloomstein © 2011
  21. 21. 21 #CSethics / #W2E | @mbloomsteinBut addition isn’t creation. © 2011
  22. 22. 22 #CSethics / #W2E | @mbloomsteinBut addition isn’t creation.Danger Mouse selected parts,remixed existing music, anddesigned new elements to integrate. © 2011
  23. 23. 23 #CSethics / #W2E | @mbloomstein © 2011
  24. 24. 24 #CSethics / #W2E | @mbloomstein © 2011
  25. 25. 25 #CSethics / #W2E | @mbloomstein © 2011
  26. 26. 26 #CSethics / #W2E | @mbloomsteinTough choices:SelectionCreationEmphasis © 2011
  27. 27. 27 #CSethics / #W2E | @mbloomstein“The street is a theater, though with free admission.” Henri Cartier-Bresson © 2011
  28. 28. 28 #CSethics / #W2E | @mbloomstein exploration+engagement creation? © 2011
  29. 29. 29 #CSethics / #W2E | @mbloomstein selection exclusion exploration editing+engagement preservation creation? arrangement emphasis archiving expiration © 2011
  30. 30. 30 #CSethics / #W2E | @mbloomsteinCreation is the act of makingnew meaning from the world,and often, sharing it with others. © 2011
  31. 31. 31 #CSethics / #W2E | @mbloomsteinCreation is the act of makingnew meaning from the world,and often, sharing it with others.InterfaceAction and actorSynthesisEngagement, publishing, dissemination © 2011
  32. 32. 32 #CSethics / #W2E | @mbloomsteinBut is that enough? © 2011
  33. 33. 33 #CSethics / #W2E | @mbloomsteinDo we also requirethe artist or content creatorto offer a point of view? © 2011
  34. 34. 34 #CSethics / #W2E | @mbloomsteinDo we also requirethe author or website or newspaperto offer a point of view? © 2011
  35. 35. 35 #CSethics / #W2E | @mbloomsteinIf so, what do we call that? © 2011
  36. 36. 36 #CSethics / #W2E | @mbloomsteinCreationCuration © 2011
  37. 37. 37 #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point of view.”Peter Galassi, Chief Curator,MOMA Department of Photography © 2011
  38. 38. 38 #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point of view.”Peter Galassi, Chief Curator,MOMA Department of PhotographyReliable narrator? © 2011
  39. 39. 39 #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point of view.”Peter Galassi, Chief Curator,MOMA Department of PhotographyStoryteller? © 2011
  40. 40. 40 #CSethics / #W2E | @mbloomstein“All history is provisional, and any retrospective worth looking at expresses a point of view.”Peter Galassi, Chief Curator,MOMA Department of PhotographyTrustworthy arbiter of reality? © 2011
  41. 41. 42 #CSethics / #W2E | @mbloomstein © 2011
  42. 42. 43 #CSethics / #W2E | @mbloomsteinWhat does curation entail? © 2011
  43. 43. 44 #CSethics / #W2E | @mbloomstein“First we conceive the subject that will bring new insight to both the general public and experts.”George Shackelford,Museum of Fine Arts BostonChair, Art of Europe and Solomon Curatorof Modern Art © 2011
  44. 44. 45 #CSethics / #W2E | @mbloomsteinScope and perspective © 2011
  45. 45. 47 #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editing © 2011
  46. 46. 48 #CSethics / #W2E | @mbloomstein“Then we figure out the works that should be in the show and use contacts in the field. Some are held in reserve, some we may not get, and some we have no way of tracking down.” © 2011
  47. 47. 49 #CSethics / #W2E | @mbloomstein Filtering Cultivation Human Automation Prioritization Aggregation Hunting © 2011
  48. 48. 50 #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editingBuilding the story for the targetaudience © 2011
  49. 49. 51 #CSethics / #W2E | @mbloomstein“Next we put together the catalog, a book of the exhibition—not an entry for each piece. A narrative allows us to tell the story better and more concisely than if we had to comment on each object.” © 2011
  50. 50. 52 #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editingBuilding the story for the targetaudienceOrganization, juxtaposition,hierarchy, and emphasis © 2011
  51. 51. 53 #CSethics / #W2E | @mbloomstein“I control where things go on the wall and in what sequence. I shape the visitor’s experience: I pair things, create groups, and consider scale.” © 2011
  52. 52. 54 #CSethics / #W2E | @mbloomsteinchihuahuas vs. great danes? © 2011
  53. 53. 56 #CSethics / #W2E | @mbloomstein“There’s creativity in the intervention I make in what I choose for you to see— an exercise that has an effect on how you understand a subject.” © 2011
  54. 54. 57 #CSethics / #W2E | @mbloomsteinOrganization © 2011
  55. 55. 58 #CSethics / #W2E | @mbloomsteinScale & © 2011 hierarchy
  56. 56. 59 #CSethics / #W2E | @mbloomsteinJuxtaposition © 2011
  57. 57. 60 #CSethics / #W2E | @mbloomsteinEmphasis © 2011
  58. 58. 61 #CSethics / #W2E | @mbloomsteinScope and perspectiveCultivation, aggregation, editingBuilding the story for the targetaudienceOrganization, juxtaposition,hierarchy, emphasisBias © 2011
  59. 59. 62 #CSethics / #W2E | @mbloomsteinCurating requires a curator. © 2011
  60. 60. 63 #CSethics / #W2E | @mbloomstein“The public ought to recognize there’s a person behind what they’re seeing. But the art, not the organization, is the purpose—that’s why we’re a museum, not a publishing house.” © 2011
  61. 61. 64 #CSethics / #W2E | @mbloomsteinDigital curators at Realtor.orgfollow these same steps to curateField Guides:Specific to a topicMined from customer service callsUpdated on a set editorial calendarCurating resources, examples, and data © 2011
  62. 62. NAR’sperspective+Originalcontent+Curatedcontent
  63. 63. 67 #CSethics / #W2E | @mbloomsteinCuration is an act of creating newmeaning by combining existingcontent with new perspective. © 2011
  64. 64. 68 #CSethics / #W2E | @mbloomsteinCuration is an act of creating newmeaning by combining existingcontent with new perspective.Perspective is the unique purview ofhumans. © 2011
  65. 65. 69 #CSethics / #W2E | @mbloomsteinCuration is an act of creating newmeaning by combining existingcontent with new perspective.Perspective is the unique purview ofhumans.Without that, it’s just aggregation. © 2011
  66. 66. 70 #CSethics / #W2E | @mbloomsteinAccidents vs. intentions—and where do algorithms fit inanyhow? © 2011
  67. 67. 71 #CSethics / #W2E | @mbloomstein This is selecting, not curating. © 2011
  68. 68. This is a faulty algorithm, not human.
  69. 69. 73 #CSethics / #W2E | @mbloomsteinContent strategy demandshuman oversight. © 2011
  70. 70. 74 #CSethics / #W2E | @mbloomsteinCurating calls for emphasis inorganization—and visual sense. © 2011
  71. 71. 75 #CSethics / #W2E | @mbloomsteinCreationCurationEthics © 2011
  72. 72. 76 #CSethics / #W2E | @mbloomsteinHow can you tell the story andmaintain the integrity of thecontent you curate in newcontexts? © 2011
  73. 73. 77 #CSethics / #W2E | @mbloomstein“Deleting the Petri dish so that people see the yeast colony is a more responsible representation.”Felice Frankel, photographer and scientist © 2011
  74. 74. © Felice Frankel
  75. 75. © Felice Frankel
  76. 76. 80 #CSethics / #W2E | @mbloomsteinUp for debate? © 2011
  77. 77. 81 #CSethics / #W2E | @mbloomstein © 2011
  78. 78. 82 #CSethics / #W2E | @mbloomstein“Every punch has to be worked out. Not four cameras and then you cut it together in the editing room. That’s selecting, not directing.”Martin Scorsese on Raging Bull © 2011
  79. 79. 83 #CSethics / #W2E | @mbloomsteinHow can we hold ourselvesresponsible if we don’t havecommunication goals to whichwe’re accountable? © 2011
  80. 80. 84 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway? © 2011
  81. 81. 85 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?Persuade? © 2011
  82. 82. 86 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?Inform? © 2011
  83. 83. 87 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?Sell? © 2011
  84. 84. 88 #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective. © 2011
  85. 85. 89 #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.What is most important? © 2011
  86. 86. 90 #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.What’s the message you’re trying tosend? © 2011
  87. 87. 91 #CSethics / #W2E | @mbloomsteinEthical content strategy andcuration demand a concreteperspective.Can you sustain it cohesively andconsistently through the experience? © 2011
  88. 88. 92 #CSethics / #W2E | @mbloomstein“Sustainable content is content you can create—and maintain— without going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns.”Erin Kissane, The Elements of Content Strategy © 2011
  89. 89. 93 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?• Create by engaging and sharing © 2011
  90. 90. 94 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?• Create by engaging and sharing• Curate with human oversight & perspective © 2011
  91. 91. 95 #CSethics / #W2E | @mbloomsteinWhat are we trying to do, anyway?• Create by engaging and sharing• Curate with human oversight & perspective• Commit to a transparent, intentional, sustainable strategy © 2011
  92. 92. 96 #CSethics / #W2E | @mbloomsteinThank you!Rick Allen, Felice Frankel, Erin Kissane, Mike Lohmiller,Hilary Marsh, Tamsen McMahon, Mary Martinez-Garcia,George Shackelford, Boston Museum of Fine Arts,Content Strategy New England, and the ContentStrategy Google Group.Cartier-Bresson works © Henri Cartier-Bresson / Magnum Photos.Books www.flickr.com/photos/tansengming/2728694064.Hoarding © AETV. Niagara Falls CC www.flickr.com/photos/zaniac.Water CC www.flickr.com/photos/mariela/72464475. © 2011
  93. 93. 97 #CSethics / #W2E | @mbloomsteinBut wait! There’s MORE!• Content Strategy Google Group• Meetup.com/  your local content strategy chapter• Twitter: follow #contentstrategy• Content Strategy at Work, coming this spring! © 2011
  94. 94. 98 #CSethics / #W2E | @mbloomsteinThank you!Margot Bloomstein@mbloomsteinmargot@appropriateinc.comslideshare.net/mbloomstein#CSethics /#W2E © 2011

×