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Creation Curations Ethics of Content Strategy W2E

by Margot Bloomstein on Oct 11, 2011

  • 54,864 views

From Degas to Danger Mouse, what’s your place in the debate of content creation and curation? Both companies’ and consumers’ expectations of user experience have matured, helping content strategy...

From Degas to Danger Mouse, what’s your place in the debate of content creation and curation? Both companies’ and consumers’ expectations of user experience have matured, helping content strategy come to the forefront in driving good user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Are these innocent choices? Or politics, discrimination, and the dark side of design?

We’ll discuss this through the lens of content correlation and “merchandising” on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should you confront similar choices?

It’s been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance – and learn about the missteps of teams that don’t – through the lens of case studies, Sarbanes-Oxley, user-generated content, and the perspective of the new publishing landscape.

Presented at Web 2.0, #W2E and #CSethics, October 11, 2011.

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appropriate inc w2e curating margot bloomstein curation contentstrategy web2.0 mbloomstein content strategy web 2.0 ethics of content strategy ethics content curation content marketing 2011ex curadoria

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http://www.scoop.it 4692
http://socialmedia-strategy.wikispaces.com 871
http://www.bumpzee.com 336
http://paper.li 172
http://andysoloman.com 152
http://planeta.wikispaces.com 132
http://bagtheweb.com 34
http://nuevospowerpoints.blogspot.com 27
http://corecommons.wordpress.com 20
http://us-w1.rockmelt.com 8
http://curation.masternewmedia.org 7
http://www.twylah.com 6
http://mundo-powerpoints.blogspot.com 5
http://contentrev.com 5
http://a0.twimg.com 4
http://bo.lt 4
http://marclucas.co.uk 3
http://www.diigo.com 3
http://storify.com 3
http://www.onlydoo.com 2
http://www.internetbillboards.net 2
http://lanyrd.com 2
http://translate.googleusercontent.com 1
http://vandelaydesign.com 1
http://tweetedtimes.com 1
http://school-n1228.narod.ru 1
http://ec2-50-16-51-236.compute-1.amazonaws.com 1
http://giuseppemauriello.bo.lt 1

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