My deck from Monktoberfest 2011, in which I use a cat in a chicken suit as a metaphor for the social web, and examine the differences between what we click and what we share.

1. Kitteh vs. Chikin:
What data can tell us about who we are and who we want to be.
@mattlemay @bitly

3. THE INTERNET IS A PERMANENT ARCHIVE
OF EPHEMERAL THOUGHTS AND ACTIONS.

4. THE INTERNET IS A PERMANENT ARCHIVE
OF EPHEMERAL THOUGHTS AND ACTIONS.
SECRET SHAME!!!!!!!!!!!111

7. “Time heals griefs and quarrels, for we
change and are no longer the same persons.”
- Blaise Pascal

8. “SELECT * FROM embarrassing_shit WHERE
timestamp < ‘$whenever’”
- HAHA PWNED

9. This is where I read from my high school journal.
Chestnuts include: “funk is cool,
but despite my best efforts, I am not.”

11. We’ve had social media for long enough
to be embarrassed by ourselves.

14. You are a kitteh.
You want to be a chikin.
YOU ARE A KITTEH IN A CHIKIN SUIT.

15. HOW YOU WANT
TO BE SEEN
WHO YOU ARE

16. Media Types
8,000,000,000 Influencers
Sentiment
clicks / month
Trending Content
Topics and Keywords

17. What in the world are people clicking?

21. People who read x also read y.

25. WHAT YOU SHARE
WHAT YOU CLICK

26. What do people SHARE?

30. What do people CLICK?

37. Who is *actually* smarter?

38. Real Steel: > 53,921 Avg Clicks per Link Shared
Tattoos of Guns: > 32,194 Avg Clicks per Link Shared
Girl in Shower: > 21,834 Avg Clicks per Link Shared
Baby Car Accident: > 18,961 Avg Clicks per Link Shared
Kelly Clarkson: > 18,583 Avg Clicks per Link Shared
Kim Kardashian: > 7,563 Avg Clicks per Link Shared

39. Kindle Fire Product Page: 17 Avg Clicks per Link Shared
Mashable Article: 177 Avg Clicks per Link Shared
Social Media Examiner: < 6 Avg Clicks per Link Shared

40. +
< 6 Avg Clicks per Link Shared
=

42. Before Social Media:

43. After Social Media:

44. Who you are is probably more
interesting than who you think
you should be.

45. or...
Being a person is smarter than
building your “personal brand.”

46. or...
KITTEH > CHIKIN.