"Kitteh vs. Chikin: What Data Can Tell Us About Who We Are and Who We Want to Be." (Monktoberfest 2011)

Kitteh vs. Chikin:What data can tell us about who we are and who we want to be.@mattlemay @bitly

THE INTERNET IS A PERMANENT ARCHIVEOF EPHEMERAL THOUGHTS AND ACTIONS.

THE INTERNET IS A PERMANENT ARCHIVEOF EPHEMERAL THOUGHTS AND ACTIONS. SECRET SHAME!!!!!!!!!!!111

“Time heals griefs and quarrels, for wechange and are no longer the same persons.” - Blaise Pascal

“SELECT * FROM embarrassing_shit WHERE timestamp < ‘$whenever’” - HAHA PWNED

This is where I read from my high school journal. Chestnuts include: “funk is cool, but despite my best efforts, I am not.”

We’ve had social media for long enough to be embarrassed by ourselves.

You are a kitteh. You want to be a chikin.YOU ARE A KITTEH IN A CHIKIN SUIT.

HOW YOU WANT TO BE SEENWHO YOU ARE

Media Types 8,000,000,000 Inﬂuencers Sentiment clicks / monthTrending Content Topics and Keywords

What in the world are people clicking?

People who read x also read y.

WHAT YOU SHAREWHAT YOU CLICK

What do people SHARE?

What do people CLICK?

Who is *actually* smarter?

Real Steel: > 53,921 Avg Clicks per Link Shared Tattoos of Guns: > 32,194 Avg Clicks per Link Shared Girl in Shower: > 21,834 Avg Clicks per Link SharedBaby Car Accident: > 18,961 Avg Clicks per Link Shared Kelly Clarkson: > 18,583 Avg Clicks per Link Shared Kim Kardashian: > 7,563 Avg Clicks per Link Shared

Kindle Fire Product Page: 17 Avg Clicks per Link Shared Mashable Article: 177 Avg Clicks per Link SharedSocial Media Examiner: < 6 Avg Clicks per Link Shared

+< 6 Avg Clicks per Link Shared =

Before Social Media:

After Social Media:

Who you are is probably moreinteresting than who you think you should be.

or...Being a person is smarter thanbuilding your “personal brand.”

or...KITTEH > CHIKIN.

http://www.redmonk.com	1718
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"Kitteh vs. Chikin: What Data Can Tell Us About Who We Are and Who We Want to Be." (Monktoberfest 2011)

by Matt LeMay on Oct 06, 2011

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"Kitteh vs. Chikin: What Data Can Tell Us About Who We Are and Who We Want to Be." (Monktoberfest 2011) — Presentation Transcript