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Kitteh vs. Chikin:
What data can tell us about who we are and who we want to be.




@mattlemay                                @bitly
THE INTERNET IS A PERMANENT ARCHIVE
OF EPHEMERAL THOUGHTS AND ACTIONS.
THE INTERNET IS A PERMANENT ARCHIVE
OF EPHEMERAL THOUGHTS AND ACTIONS.

  SECRET SHAME!!!!!!!!!!!111
“Time heals griefs and quarrels, for we
change and are no longer the same persons.”

              - Blaise Pascal
“SELECT * FROM embarrassing_shit WHERE
        timestamp < ‘$whenever’”

          - HAHA PWNED
This is where I read from my high school journal.

        Chestnuts include: “funk is cool,
     but despite my best efforts, I am not.”
We’ve had social media for long enough
  to be embarrassed by ourselves.
You are a kitteh.



       You want to be a chikin.



YOU ARE A KITTEH IN A CHIKIN SUIT.
HOW YOU WANT
                TO BE SEEN



WHO YOU ARE
Media Types




                          8,000,000,000                     Influencers




                                                Sentiment
                          clicks / month

Trending Content




                                           Topics and Keywords
What in the world are people clicking?
People who read x also read y.
WHAT YOU SHARE



WHAT YOU CLICK
What do people SHARE?
What do people CLICK?
Who is *actually* smarter?
Real Steel: > 53,921 Avg Clicks per Link Shared

 Tattoos of Guns: > 32,194 Avg Clicks per Link Shared

 Girl in Shower: > 21,834 Avg Clicks per Link Shared

Baby Car Accident: > 18,961 Avg Clicks per Link Shared

 Kelly Clarkson: > 18,583 Avg Clicks per Link Shared

 Kim Kardashian: > 7,563 Avg Clicks per Link Shared
Kindle Fire Product Page: 17 Avg Clicks per Link Shared



   Mashable Article: 177 Avg Clicks per Link Shared



Social Media Examiner: < 6 Avg Clicks per Link Shared
+
< 6 Avg Clicks per Link Shared
              =
Before Social Media:
After Social Media:
Who you are is probably more
interesting than who you think
         you should be.
or...

Being a person is smarter than
building your “personal brand.”
or...

KITTEH > CHIKIN.

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"Kitteh vs. Chikin: What Data Can Tell Us About Who We Are and Who We Want to Be." (Monktoberfest 2011)

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