1.
Kitteh vs. Chikin:
What data can tell us about who we are and who we want to be.
@mattlemay @bitly

2.
THE INTERNET IS A PERMANENT ARCHIVE
OF EPHEMERAL THOUGHTS AND ACTIONS.

3.
THE INTERNET IS A PERMANENT ARCHIVE
OF EPHEMERAL THOUGHTS AND ACTIONS.
SECRET SHAME!!!!!!!!!!!111

4.
“Time heals griefs and quarrels, for we
change and are no longer the same persons.”
- Blaise Pascal

5.
“SELECT * FROM embarrassing_shit WHERE
timestamp < ‘$whenever’”
- HAHA PWNED

6.
This is where I read from my high school journal.
Chestnuts include: “funk is cool,
but despite my best efforts, I am not.”

7.
We’ve had social media for long enough
to be embarrassed by ourselves.

8.
You are a kitteh.
You want to be a chikin.
YOU ARE A KITTEH IN A CHIKIN SUIT.

9.
HOW YOU WANT
TO BE SEEN
WHO YOU ARE

10.
Media Types
8,000,000,000 Influencers
Sentiment
clicks / month
Trending Content
Topics and Keywords

11.
What in the world are people clicking?

12.
People who read x also read y.

13.
WHAT YOU SHARE
WHAT YOU CLICK

14.
What do people SHARE?

15.
What do people CLICK?

16.
Who is *actually* smarter?

17.
Real Steel: > 53,921 Avg Clicks per Link Shared
Tattoos of Guns: > 32,194 Avg Clicks per Link Shared
Girl in Shower: > 21,834 Avg Clicks per Link Shared
Baby Car Accident: > 18,961 Avg Clicks per Link Shared
Kelly Clarkson: > 18,583 Avg Clicks per Link Shared
Kim Kardashian: > 7,563 Avg Clicks per Link Shared

18.
Kindle Fire Product Page: 17 Avg Clicks per Link Shared
Mashable Article: 177 Avg Clicks per Link Shared
Social Media Examiner: < 6 Avg Clicks per Link Shared

19.
+
< 6 Avg Clicks per Link Shared
=

20.
Before Social Media:

21.
After Social Media:

22.
Who you are is probably more
interesting than who you think
you should be.

23.
or...
Being a person is smarter than
building your “personal brand.”

24.
or...
KITTEH > CHIKIN.