1. 2009
5 key points I took away
Matthew Pack
Tuesday, June 16, 2009

2. Massive computer power available to all for low cost = less guess work in
SEO and power to the people.
Tuesday, June 16, 2009

3. Massive computer power available to all for low cost = less guess work in
SEO and power to the people.
Tuesday, June 16, 2009

4. Massive computer power available to all for low cost = less guess work in
SEO and power to the people.
Tuesday, June 16, 2009

5. Just as important to have 8 bog standard filler articles/pages on your site as it
is to have a couple of outstanding pages rigged up as link bait.
80:20
Tuesday, June 16, 2009

6. Looks like Microsoft and Google both planning make more money cutting
out the middle man where products are commoditized...
“It’s great for consumers and for marketers of products/services, but
not so good for intermediaries such as Orbitz and all kinds of shopping
sites. Microsoft is bidding to become the intermediary — or
partnering with specific agents such as Open Table.” Esther Dyson’s
Tuesday, June 16, 2009

7. Looks like Microsoft and Google both planning make more money cutting
out the middle man where products are commoditized...
“It’s great for consumers and for marketers of products/services, but
not so good for intermediaries such as Orbitz and all kinds of shopping
sites. Microsoft is bidding to become the intermediary — or
partnering with specific agents such as Open Table.” Esther Dyson’s
Tuesday, June 16, 2009

8. Looks like Microsoft and Google both planning make more money cutting
out the middle man where products are commoditized...
“It’s great for consumers and for marketers of products/services, but
not so good for intermediaries such as Orbitz and all kinds of shopping
sites. Microsoft is bidding to become the intermediary — or
partnering with specific agents such as Open Table.” Esther Dyson’s
Tuesday, June 16, 2009

9. Looks like Microsoft and Google both planning make more money cutting
out the middle man where products are commoditized...
“It’s great for consumers and for marketers of products/services, but
not so good for intermediaries such as Orbitz and all kinds of shopping
Shopping basket
sites. Microsoft is bidding to become the intermediary — or
partnering with specific agents such as Open Table.” Esther Dyson’s
Commodity
Tuesday, June 16, 2009

10. Brands are now an important signal for Google. Check out the Vince update.
The internet is fast becoming a "cesspool" where false information thrives …
brands are increasingly important signals that content can be trusted.
"Brands are the solution, not the problem … Brands are how you sort out
the cesspool."
"Brand affinity is clearly hard wired … It is so fundamental to human
existence that it's not going away. It must have a genetic component."
Mr. Schmidt, Google
Brands Brands
Brands Brands
Brands Brands
Brands Brands
Brands Brands
Brands Brands
Tuesday, June 16, 2009

11. Looks like the engines need out help to clean up the web and make content
more contextual and SEO friendly. More tools, tags and formats than ever.
More tools and SEO standards
Tuesday, June 16, 2009

12. Looks like the engines need out help to clean up the web and make content
more contextual and SEO friendly. More tools, tags and formats than ever.
More tools and SEO standards
Tuesday, June 16, 2009

13. Looks like the engines need out help to clean up the web and make content
more contextual and SEO friendly. More tools, tags and formats than ever.
E.g. Canonical Tag
More tools and SEO standards
Tuesday, June 16, 2009

14. Looks like the engines need out help to clean up the web and make content
more contextual and SEO friendly. More tools, tags and formats than ever.
E.g. Canonical Tag
More tools and SEO standards
Tuesday, June 16, 2009