Five Tips to Making Social Media Work in the Healthcare Space

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A presentation to the Cleveland PRSA on social media within the healthcare industry, September 10, 2009.

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Five Tips to Making Social Media Work in the Healthcare Space

  1. 1. Social Media and Healthcare Five Tips to Make it Work
  2. 2. @mattdickman
  3. 3. 1. Invert Legal in the Process.
  4. 4. 2. Catch and Release Audience Tracking.
  5. 6. 3. Operationalize.
  6. 8. 4. Listen, Plan, Engage, Adapt.
  7. 9. 5. Ban Seven Dirty Words.
  8. 10. <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>Ning </li></ul>
  9. 11. Thank you.

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