Grockit Matt Johnson

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mini-guest-talk at steve blank & eric ries's haas class

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Grockit Matt Johnson

  1. 1. I am a Customer Development Guy<br />@matjohnson<br />
  2. 2.
  3. 3. That TOTALLY happened at my last company!!<br />-Me<br />
  4. 4. CustomerDevelopment<br />OR<br />
  5. 5. Why is this Important?<br />On the web you CAN do anything.<br />In a startup, you don’t have time to do EVERYTHING.<br />We could make this a dating site<br />We could make this a shopping site<br />
  6. 6. So, we started talking to our customers:<br />“it will be the second timei'm taking the test - 1st time I got a 680, but i am looking for a higher score . . . you could actually charge a bit more later down the road”<br />
  7. 7. Opinion<br />
  8. 8. Fact<br />Price<br />Quantity<br />
  9. 9. This looks like a lot of writing!<br />
  10. 10. Opinion<br />
  11. 11. Fact<br />me: when do you plan to take the gmat?<br />Daniel: I'm taking it the 25th of this moneth<br />month*<br />
  12. 12. Do people even like our product that much yet?<br />
  13. 13.
  14. 14. Questions?<br />

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