Is your nonprofit making crucial mistakes when it comes to fundraising through employee matching gift programs? Here are the top things to avoid if your nonprofit wants to successfully run a year round matching program.
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Total Fail: Six Ways to Ruin your Organization's Matching Gift Efforts
1. How to Mess Up Your Nonprofit’s Matching
Gift Fundraising Efforts
Prepared by Double the Donation
http://doublethedonation.com
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2. With over 1.5 million nonprofit
organizations in the United States,
there can be intense competition over
donors’ dollars…
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3. How is your organization going
to stand out among all these
charitable causes?
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4. GOOD NEWS!
You can! By promoting
employee matching gifts to
help donors’ dollars go further
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5. How to Not Raise More
Money with Matching Gifts?
• If you follow these easy steps your nonprofit is sure
to never increase the number of matching gifts it
receives each year.
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6. 1. Keep Donors in the Dark
• Many donors have no idea whether their employers will match
their donations. What’s worse is some companies don’t promote
their own matching gift programs, so plenty of employees have
never even heard of a matching gift.
• In cases like these, the job of informing donors about matching
gifts falls on nonprofits actively seeking to take advantage of these
programs.
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7. 2. Don’t acknowledge donors that
submit matching gift requests
• Thanking donors who go through the trouble to submit their
company’s matching gift request forms is a great way to ensure
they continue matching, not to mention donating, in the future.
• Sending a thank you letter may seem trivial, but it can go a long
way!
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8. 3. Make sure no one on your staff
knows about matching gifts
• If you aren’t actively raising awareness of matching gifts within
your organization, there is little chance the message will reach your
donors.
• If you’re the matching gift coordinator for your organization, it’s
important to educate your colleagues as well as measure and
report on the financial impact of matching gifts.
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9. 4. Do not familiarize yourself with the largest
matching gift companies in your area
• Knowing which companies in your city match gifts can give you a
big boost when it comes to reminding donors about matching gifts.
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10. 5. Forget to remind donors at the end of the
year to submit matching gifts for previous
donations
• It’s well known that many donors either forget to submit match
requests when making a donation or aren’t even aware of their
companies’ programs. So what can you do? Provide them with a
gentle reminder that all it takes is for them to spend five minutes
to double their donation.
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11. 6. Don’t promote matching gifts on
social media
• Lots of nonprofits have seen the value of implementing a social
media campaign. Some fundraise through platforms like Twitter, or
raise awareness about various causes in general. A few well placed
tweets and status updates on matching gifts could drive more
matching gifts your way.
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12. Looking for More Matching Gift
Companies?
Wondering How Your Nonprofit Can
Double More Donations?
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13. Explore Double the Donation’s
Matching Gift Service at
http://doublethedonation.com
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