[Venture Lab] Jets - OAP final reportPresentation Transcript
Where we are?
Seat maps forpassengers flights• Search your flight• Browse cabin maps• Choose the best seat using a colored seat map with extensive info• Now - iPhone only. iPad & Web - in development
What’s next? Value Proposition 1 - Jets Social• Browse Facebook, LinkedIn and Twitter profiles of people you will be flying with• Seat next to an interesting person during your flight• Meet interesting people during layovers• Read other fliers comments and ratings on flight, airline, cabin• Have your own personal flight stats• Import flights from TripIt
Customer segmentFrequent flyers with iOS devices who are interested in:•having details seat maps for their flights.•sharing their flight information with others & findingcompanions for the flight•having personal flights statistics
Revenue streams• Premium features (e.g. flight tracking)• Advertising• Booking affiliate
VP testing• 2 face to face interviews• email communication with Jets app customers• feature requests from customers• Web survey (http://bit.ly/JetsSocialSurvey) responded by 44 people;
Risks• Low audience to cover app operation and development costs• Low probability of meeting a person during a flight due to high number of daily flights (~100K worldwide, ~30K US)• Flight search data inaccuracy for certain world regions (Asia, Oceania)• Not enough incentives to contribute reviews
SummaryExisting & potential customers like our valueproposition. But to create a sufficient audience forsocial engagement the product should be:•free for users•have accurate information•deeply integrated into existing social networksRevenue is planned to come from ads and premiumfeatures
Value Proposition 2 Airline booking seat maps• Many airlines offer seat upgrades for extra fees• Airlines tend to have rather rough seat maps inside seat selection engines• We believe the probability of seat upgrade can be increased having Detailed seat map Visually explaining premium seat benefits• Detailed & specifically tailored seat maps integration can lead to increased airline revenue
Customer segment Airlines using paid seat upgrades United Airlines Air arabia FlyDubai KLM* Screenshots from respective airlines seat selection systems
Value proposition exampleLink to full plane Link to full plane
Possible Revenue streams• Integration & support fees » or• Service subscription » or• Added upgrade revenues share
Testing VP• No personal or email conversations was held yet. We’re in process of finding ways to reach airlines.
Risks• Hard to get to the “right” people in the airline• Upgrade probability might not changeSummary: additional market research is required