Personal Information
Organization / Workplace
Greater San Diego Area, California United States
Occupation
Social Media Manager at Pala Casino Spa and Resort
Industry
Advertising / Marketing / PR
Website
www.maryellengibson.com
About
• Strategic management of digital marketing media mix across Real Time Buying ( RTB ), PPC, Programmatic, Display, SEO, Social, and Paid Social.
• Executing social media marketing campaigns
• Develop & execute paid search campaigns
• Develop & execute display campaigns
• Social community manager
• Monitor online competitor presences/perceptions
• Engaging in dialogue with consumers in niche and popular social media communities
• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
• Communicating internally about status of proje
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