6. You can target specific ages, genders, workplaces, etc.
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7. Please note: You can only set your
currency and time zone ONCE.
Please chose wisely.
Set your budget:
The amount you
want to spend for
the lifetime of your
campaign
Schedule the length of
you campaign
Switch to Advance Mode, and set a
price before hitting “Review Ad”
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8. CPM: Cost per thousand impressions
CPC: Recommended particularly during the
testing phase of any ad campaign. Over the long
term, CPC can be very cost-effective as your click
price drops when your ad is very popular.
• I recommend bidding CPC when conversion is
your goal. If you’re interested in having people
click through to your website or Facebook
page, then CPC is most likely going to work
out best for you.
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9. Once your account is set up with its
first ad, click here to access it
Click on your account name to view your ads
10. • Easy way to change your budget
• See your campaign schedules,
how much you’ve spent
and keep track of your remaining budget
11. You can see how many people your ad is reaching
How much you’ve spent
The amount of “Actions” your ad receives
is a good indication on how well the ad is doing
If you’re ad isn’t doing well, hit “Edit” to change your ad
12. It is important to remember that Twitter is primarily a networking tool.
The amount of followers you have is seen as a status symbol in some
circles. Here’s a step by step guide to easily increase your Twitter
following:
The sign of a good tweeter is the number of times he gets retweeted.
Retweeting is often more powerful as it acts as an accreditation by
other users, who are in turn recommending the tweet to their followers.
• Find topics that are close to your industry
• Retweet them
• Respond to them to get involved in the action
13. http://www.twellow.com/
• Search for “energy” or “oil and gas” or “natural gas”
• Follow the people on the top of the list most relevant to the industry:
• former employees and executives
• news groups and journalist
• energy companies
14. The goal is for them to mention
you in their tweets and ultimately
follow you in return. We suggest:
• Create lists of people to monitor
• Retweet your favorite people
• Replying to their tweets
• Select one power tweeter a week to
monitor
• Be as helpful as you can by giving
constructive advice and comments to their
tweets
• Answer questions they might have
• Linking out to informative articles
• Giving thoughtful opinions in a wider
http://www.tweetdeck.com discussion
15. You can use
Tweekdeck to
schedule
tweets
The times to tweet in order to acquire the
best engagement would be:
• @Questerre_Utica: Between 11am and
1pm MDT as well as 5pm MDT
• @Mrbinnion: Between 12am and 1pm MDT
as well as 3pm or 6pm MDT
16. Tweepi can analyse any Twitter user and point out
show you which of their followers you should be
following
• We suggest paying for an account to gain
access to the full features of Tweepi
• When using free Tweepi, remember to click on
http://tweepi.com/ “load score” and sort by “klout” to determine
those you should follow
• Use the “Follow Friends” feature to follow
the people power tweeters are following
• You can easily unfollow all the people who
haven’t followed you back
• You can follow all those people who are following you
17. • Tweet Beep is a very effective tool that
sends you alerts for a range of specified
keywords. This will ensure you never miss
http://tweetbeep.com/ an opportunity to join or reply to a
conversation.
• Type in keywords or phrases you would like
to get alerts for, like “shale gas” or
“fracking”
• You can also get alerts for specific users
being mentioned, or hashtags
• Hit “save alert”, and you’ll receive an email
everytime someone uses your keywords in
a tweet.
18. http://www.twitscoop.com/
It displays in real-time the words which
are buzzing right now on Twitter
• Look at the word cloud on the right
hand side
• All of those words are currently being
used on twitter
• Use those words when composing a
tweet to get the most exposure
possible that day
19. If some users you are following have not
yet followed you back, consider deleting
http://manageflitter.com/ them and repeating the previous steps
• Click on the “Not Following Back” • Select all the people you would like to
tab on the left hand side to show unfollow
all the people you are following • Then hit the “unfollow” tab on the
who are not following you back right hand side to unfollow everyone
you have selected
20. Contact
VP, Social Media
Parta Dialogue Inc.
@: tom.liacas@partadialogue.com
Tel.: 1.514.771.5120
7900, Boul. Taschereau West, suite A-207 63, bis Boul. Bessières San Francisco 715
Brossard, Quebec, Canada, J4X 1C2 75017, Paris, France Colonia del Valle, Mexico, D.F. 03100
Tel.: 1.450.466.7275 Tel.: +33 142 717 709 Tel.: +52 55 5687 8811
@: paul.allard@partadialogue.com @: robin.placet@partadialogue.com @: bruno.perron@partadialogue.com
