Social strategy

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martysautopaint

Career

Buyer Persona 1: 2:
Description
Who is this person?

Problems you solve for this buyer?
Why are they buying from you?

Actions you'd like them to take:
Purchase
Enquire
Connect
Download

How are you remarkable?

Proof
Guarantees, testimonials, press etc
Where are they?
Google, blogs, Facebook, Twitter etc
Who do they trust?
Content is King (Strategy)

What will you publish?

Keywords buyers type into Google.

Marketing is Queen (Tactics)

Blog, Twitter, YouTube, email, newsletter,
e-books, Facebook, podcasts etc

Things to do this week: No. of Purchases:
... this month: No. of Enquiries:
... this quarter: No. of Connections:
... this year: No. of Downloads:

01/2012 Version 4.3
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Bluewire Media www.bluewiremedia.com.au 1300 258 394 @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
David Meerman Scott www.davidmeermanscott.com www.webinknow.com @dmscott Please feel free to post this on your blog or tweet, email & share it with whomever.

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1. Web Strategy GOOGLE Search Back Links Outcomes Articles ⇢ SEO SEM PURCHASE Organic Searches Google Adwords Galleries ⇢ ⇢ Buy ⇢ ⇢ Bloggers ⇢ ⇢ Donate Directories ⇢ ⇢ Renew Testimonials ⇢ ENQUIRE Speaker Bios ⇢ WEBSITE ⇢ Contact Us Form Microsites Mobile Site Guest Blog Posts ⇢ ⇢ Questionnaires ⇢ Expert Articles For Industry Sites ⇢ ⇢ Apply Now Industry Associations ⇢ CONNECT Blog Directories ⇢ YouTube Facebook ⇢ Follow on Twitter News Websites ⇢ Blog ⇢ Subscribe to Emails News Releases ⇢ ⇢ ‘Like’ on Facebook Affiliates ⇢ ⇢ Subscribe to Blog Email LinkedIn Awards ⇢ Marketing SOCIAL MEDIA & ⇢ Follow on LinkedIn E-books ⇢ CONTENT DOWNLOAD Webinars ⇢ MARKETING ⇢ Free e-book Podcasts ⇢ Flickr Google + ⇢ Podcast ⇢ ⇢ Report ⇢ ⇢ Free App Mobile App Twitter Google Alerts 04/2012 Version 5.3 Free Download at www.bluewiremedia.com.au/web-strategy-planning-template © 2012 by Bluewire Media and David Meerman Scott Bluewire Media www.bluewiremedia.com.au 1300 258 394 (BLUEWIRE) @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. David Meerman Scott www.davidmeermanscott.com www.webinknow.com @dmscott Please feel free to post this on your blog or email, tweet & share it with whomever.

2. Buyer Persona 1: 2: Description Who is this person? Problems you solve for this buyer? Why are they buying from you? Actions you'd like them to take: Purchase Enquire Connect Download How are you remarkable? Proof Guarantees, testimonials, press etc Where are they? Google, blogs, Facebook, Twitter etc Who do they trust? Content is King (Strategy) What will you publish? Keywords buyers type into Google. Marketing is Queen (Tactics) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc Things to do this week: No. of Purchases: ... this month: No. of Enquiries: ... this quarter: No. of Connections: ... this year: No. of Downloads: 01/2012 Version 4.3 Free Download at www.bluewiremedia.com.au/web-strategy-planning-template © 2012 by Bluewire Media and David Meerman Scott. Bluewire Media www.bluewiremedia.com.au 1300 258 394 @Bluewire_Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. David Meerman Scott www.davidmeermanscott.com www.webinknow.com @dmscott Please feel free to post this on your blog or tweet, email & share it with whomever.

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