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  1. 1. Marley Long UNIT 3 TASK 1 BTEC ResearchWhat is research?Research an attempt to find out in a systematically and scientific manner; inquireinto. Also defined as the creation of new knowledge and/or the use of existingknowledge in a new and creative way so as to generate new concepts,methodologies and understandings. This could include synthesis and analysis ofprevious research to the extent that it leads to new and creative outcomes.Secondary researchSecondary research uses outside information assembled by governmentagencies, industry and trade associations, labour unions, media sources,chambers of commerce, and so on. Its usually published in pamphlets,newsletters, trade publications, magazines, and newspapers.ExamplesIn most cases this means finding secondary research information from third-party sources such as marketing research reports, company websites, magazinearticles, and other sources.Che Guevara: A Revolutionary Life - A 1997 biography about Che Guevara written by Jon Lee AndersonSummary:CHE GUEVARA: A REVOLUTIONARY LIFE by Jon Lee Andersonis billed as the definitive work on the life of Che Guevara. Chewas a Latin American revolutionary who wanted to bring anend to poverty in Latin America and the Third World. He alsowanted to end the injustice of imperialism. Born ErnestoGuevara in Rosario, Argentina, he was raised in comfortablecircumstances, since both of his parents were from wealthyfamilies. He developed asthma as a baby and the conditionplagued him for the rest of his life. Che attended andgraduated from medical school but had an urge to travel. Heand some of his friends travelled around Latin America wherethe poverty of the people and the effects of imperialismappalled him. Even though he was never interested in politics,he developed an interest in Marx and socialism.
  2. 2. Marley Long UNIT 3 TASK 1 BTECPrimary researchPrimary Research is the process of gathering information directly fromindividuals who have access to it. Unlike secondary research, primary researchdoes not focus on published information. Primary research sources could includecompetitor employees and former employees, competitor vendors and suppliers,competitor clients and customers, etc.ExamplesAn example of primary research I found is a questionnaire on Music, thereference is highlighted below, why don’t you try it out for yourself it only takesone minute! of research:Qualitative Research To gain an understanding of underlying reasons and motivations To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research To uncover prevalent trends in thought and opinionQuantitative Research To show data and generalize results from a sample to the population of interest To measure the incidence of various views and opinions in a chosen sample Sometimes followed by qualitative research which is used to explore some findings furtherExamplesEXAMPLES OF QUALITATIVE AND QUANTITATIVE RESEARCH ARESHOWN ON THE NEXT PAGE!
  3. 3. Marley Long UNIT 3 TASK 1 BTECQualitativeFor qualitative research I found a fact file on singer Bruno Mars. This fact filehelped explain the difference between §qualitative and quantitative research.The best explanation to define them both is; Quantitative research is numerateddata and Qualitative research is informed data.Bruno Mars Claim to FameFamous asSinger, songwriter, producerPopular forCo-writer for the B.o.Bs "Nothin on You" (2010)Bruno Mars Personal FactBirth NamePeter HernandezBirth DateOctober 08, 1986Birth PlaceWaikiki, Hawaii, USANationalityAmericanBruno Mars FamilyFatherPete HernandezMotherBernadette San Pedro Bayot HernandezBrotherEricSisterJaime, Tiara, Tahiti, Presley Programme Ratings - Programme Ratings is the percentage indicating the number of listeners to or viewers of a specific program.
  4. 4. Marley Long UNIT 3 TASK 1 BTEC ReadershipQuantitativeI searched online for evidence on quantitative research and found a case studyon obesity, which gave me a lot of information about how obesity medication hasimproved in 3 months. It was tested on a 52-year-old woman who complainedabout fatigue, difficulty losing weight, and no motivation due to obesity. Herewere the results I gathered up:Case Study On Obesity 52-year-old woman with obesity 9year history of type 2 diabetes Complaints of fatigue, difficulty losing weight, and no motivation. She denies polyuria, polydipsia, polyphagia, blurred vision, or vaginal infections. Gained weight since being placed on insulin 6 years ago. Her weight has continued to increase over the past 5 years She’s at the highest weight she has ever been She has symptoms of shakiness, diaphoresis, and increased hunger. She returned 3 months later feeling a little less depressed In 3 months she had lost 7 lb. Blood glucose testing, have been 170–200 mg/d1 before breakfast. Before supper and bedtime values range from 150 mg/dl to >300 mg/dl. Her current insulin regimen is 45 U of NPH Plus 10 U of regular insulin before breakfast and 35 U of NPH plus 20 U of regular before supper. Dose was recently increased after her HbA1c, was found to be 8.9% (normal <6.1 %). Her height is 5 1 1/2" and her weight is 265 lb. Her blood pressure is 160/88 mmHg. Decrease her insulin to 30 U of NPH and 10 U of regular insulin twice daily. She was also started on 500 mg orally twice daily. Her blood glucose values were 120–275 mg/dl before meals. Further insulin reduction would prevent hypoglycaemia. Insulin dosage was decreased to 25 U of NPH 5 U of regular insulin twice daily Metformin was increased to 500 mg three times daily. Two months later, She an average blood glucose level of 160 mg/dl. Her weight was now 246 lb, and her HbA1c was 7.5%. Blood glucose testing have been 170–200 mg/d1 before breakfast. Feeling much more energetic,
  5. 5. Marley Long UNIT 3 TASK 1 BTEC No longer felt depressed and was able to start a walking programBARBBARB (Broadcasters Audience Research Board) is a major source of TV audiencedata in the UK, comparable to the Nielsen ratings in the U.S.3 main reasons why BARB is needed:1. BARB is an accepted currency - It is rare that we get the advertisers,agencies and media owners all in agreement, but the structure of BARB is suchthat they all have a stake in its development and implementation.2. BARB stands alone - One of the frustrations of online researchand analytics is the plethora of data sources, meaning buyers and sellers can pickand mix the data that most suits them.3. BARB is constantly reviewed and quality controlled…so that therecruitment, measurement and analysis of the data is all conducted to thehighest standards and the accuracy and consistency of the data is optimised.RAJARCommunication Arts / Broadcasting) Radio Joint Audience Research andoperates a single audience measurement system for the radio industry in theUnited Kingdom.RAJAR is most concerned that there should be no misuse or misrepresentation ofinformation and, if necessary, may restrict publication rights.Misuse includes: The publication or other dissemination of results prior to the embargo date and time specified for the Quarterly Summary of Radio Listening. The publication of data provided for internal use only - for example, monthly results, data for opt out services or sub-area analyses.Misrepresentation of the data may be seen to have occurred where: The universe, area or time period to which figures relate is not clear. The results are published based on inadequate sample sizes (as defined by RAJAR in the event of dispute). Direct or implicit comparisons are drawn between basically dissimilar sets of data. A difference between two periods is interpreted as a real change in listening behaviour without checking for statistical significance.REFERENCE: