Presentation of customer and user - centric design problem solving experiences with inspiration and information from from Adaptive Path's User Experience (UX) Intensive workshops and book "Subject To Change" - For Bolin Digital Education Series
24. Design is: an activity that requires us to develop empathy for others, which involves a deep understanding of how people will interact with something. It is a process of problem solving that uncovers obvious flaws as well as hidden truths. It is a creative activity that generates things we can react to and helps us draw conclusions and make decisions .
31. Ethnography: Employees and business owners generally spend time in board rooms, meeting rooms, offices, studios and airplanes, not in their customer’s living rooms .
32. studying culture, behaviors, motivations, meaning and context … requiring us to build empathy for our clients’ customers! Ethnography involves:
39. Experience design strategy is NOT Parity to competitors’ products, services, features, benefits or brand Better quality management Being the best Being novel Brand strategy
40. “ Hmmm..let’s see….What ideas we can take from our competitors?” image source: dankando.wordpress.com/2009/10 /
48. What are the characteristics of a good design strategy? Focuses on what matters to customers the most Truly differentiates itself Is invested in and managed Can be cultivated and nurtured
49. Good rules to follow: Begin with the experience you want to design for, and then identify the components that will deliver it. Build prototypes, not products. Ideas are neither scarce nor fragile. Plan and stage “wow” experiences over time.
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51. Proofs of concept (concept model) image credit: flickr.com/photos/bryce/58299511 /