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FROM BOOMERS & XERS TO GENERATIONS Y & Z …

FROM BOOMERS & XERS TO GENERATIONS Y & Z

CONSUMEROGRAPHY: A SNAPSHOT OF TODAY'S KEY CONSUMERS

MACRO CUSTOMER SEGMENTS

THE POWER OF BRAND IN A FRAGMENTED MARKET

UNDERSTANDING NICHE: AN ANALYSIS OF MICRO SEGMENTS

EMERGING DRIVERS OF CONSUMER BEHAVIOUR

INNOVATIVE RESEARCH METHODS FOR THE NEW GENERATIONS

GLOBAL GENERATIONS, WORLD CONSUMERS

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