ROI of Social Media: Myths, Truths and How To Measure

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Wondering if your social media initiative is providing value to your organization? Justifying the business case for social media is a BIG question. This infographic is a sample of our ebook, ROI of Social Media: Myths, Truths and How To Measure, which will take you through the dos and don'ts as well as the different measures to calculate true social media ROI. You'll soon be able to sync up your social media strategy, business goals and objectives with social media ROI calculations that prove truly valuable.

Read the full ebook here: http://www.salesforcemarketingcloud.com/resources/ebooks/roi-of-social-media-myths-truths-and-how-to-measure/

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ROI of Social Media: Myths, Truths and How To Measure

  1. 1. Need to improve 65% effectiveness Most marketers 48% Need to improve integration 59% indicate social with other marketing 48% Pressure to report media measurement feel pressure to report quantified outcomes is a high priority. qualified outcomes of 39% Have or will be increasing social media budget social media. 22% The right measurement tools are now available Engagement or participation quantites 43% 20% New names generated 36% Less than Prospects or leads generated 32% But, most marketers of marketers can calculate the ROI of Social Media Change in awareness or perceptions 26% are unsure how Incremental sales 20% to calculate social Return on investment (ROI) 19% media ROI. Incremental revenue 18% In 2010, the term “social media ROI” Lot’s of people are presented 2.5 million hits. And now, less talking about it. than a year later, the same search will present over 1.5 billion.* “How do we determine ROI?” It’s being debated over 800 times a day in social media. And 59% of the time, the “How do we discussion is neutral. Put simply, most businesses aren’t sure how to quantify gains that answer these questions.* aren’t financial?” “How do we know we’re measuring the right things?” Justifying ROI is We’re in the “third wave” of social media - the early becoming EVEN majority, the pragmatists more important. are asking for it. 2.5% Innovators 13.5% 34% 34% 16% Early Adopters Early Majority Late Majority Laggards Here’s the equation… Benefits - Costs x 100 = Percentage Return ROI = we need benefits and Costs on the Investment costs.. (not metrics or KPIs) Customer Engagement Marketing Execs feelDirect Customer Communications Customer Engagement Speed of Feedback leads the benefits of Low Cost Brand Building Social media.** Lead Generation Customer Service CMO’s use Site Traffic Site Traffic as the highest metric to Number of Fans measure ROI.*** Number of Positive Mentions Number of Contributors Number of Page Views Number of Posts Video: How To Build a Business Case for Social Media Video: How To Calculate the ROI of Social Media Here are resources Video: How Social Media Benefits the Whole Company to help you calculate Ebook: ROI of Social Media: Myths, Truths & How To Measure White paper: Calculating the ROI of Social Media the social media ROI.* http://www.mutualmind.com/blog/2011/06/ceo-cmo-guide-social-media-roi/** http://www.focus.com/fyi/real-cost-social-media/*** http://odmgrp.com/wp-content/uploads/2012/02/The-Marketers-Paradox-Social-Media-ROI.jpg

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