Mario José Villamizar Cano, M.Sc.
Instructor Professor, Universidad de
Los Andes
mj.villamizar24@uniandes.edu.co
An Overvi...
Marzo 2012
We Live in a World Where There Are Billion of
People (and Things) Connected to the Internet
Entrepreneurs that Have Changed The Lives of
Millions/Billions of People
These Companies
Have Changed The
Habits of Billio...
We Live in a New Era With Revolutionary
Technologies, Created by Entrepreneurs
Scalable Ideas and Business Models are
Changing (and Will Change) The World
Some Examples of Small Ideas that Now Are
Million/Billion Dollar Businesses
Zappos.com – The Best Experience to Buy
Shoes Online
TechCrunch - Nov. 2009
Fab.com – The Website to Buy Exclusive
Design Items
TechCrunch - Jul. 2012
Hailo – The Best Way to Get a Cap
TechCrunch - Mar. 2012
Dafiti – Zappos for Latin America
TechCrunch - Dec. 2012
Wehostels – The Easiest Way to Reserve a
Hostel from Your Mobile Device
TechCrunch - Mar. 2012
LasPartes.com – An Smart Way to Maintain Your
Vehicle
PulsoSocial - Mar. 2013
Grooveshark – Access Your Music From Any
Device
Lenddo – The Best Way to Get Money Based
On Your Online Reputation
TechCrunch - May. 2012
Onswipe – Content Creators Can Provide
Adaptive Content to Touch Devices
TechCrunch - Jun. 2011
Internet Will Continue Changing New
Industries
Internet Entrepreneurs are Changing
Traditional Industries
Traditional Industry
Internet Industry
Traditional Industry
Internet Industry
Entrepreneurship – A Way to Live, Learn and
Access to New Failures and Opportunities
Improve
Traditional
Industries
Create...
How an Internet Startup Begin?
With a Simple Idea or Problem
How an Internet Startup Begin?
With a Simple Idea or Problem
• A Problem You or A Friend Has
• A Problem Someone Has
• A P...
One of The Problem of Being an Entrepreneur
98% of Internet Startups Fail
Entrepreneurial Skills
• Passion
• Conviction
• Leadership
• Obsession
• Risk Tolerance
• Optimism
• Vision
• Initiative
•...
My Story as an Entrepreneur
My First Trip to Silicon Valley (2011)
My Story as an Entrepreneur
GiftCode.co
Problem: Send a Plastic GiftCard Takes a Lot of Time/Money
www.giftcode.co
My Story as an Entrepreneur
TiendaCloud.co
Problem: Find and Compare Cloud Solutions is Difficult and
Time Consuming - www...
A Traditional Entrepreneur
A Business Plan to N Years
Lean Startup and Customer Development
Problems with The Business Model
Taking several
weeks or months
to write a 60-page
b...
Lean Startup and Customer Development
Speed, Learning, and Focus
Identify a Single Key
Metric or Goal
Do the Smallest Thin...
Lean Startup and Customer Development
Get Out of The Building
Lean Startup and Customer Development
Build The MVP or Prototype
Lean Startup and Customer Development
Startup Metrics
The Team
Product
Development
Business
Development
Community
Manager
Marketing
Finances
Legal and
IP
Selling
Lean Startup and Customer Development
What is a Startup?
Lean Startup and Customer Development
What is a Business Model?
Lean Startup and Customer Development
The Lean Canvas
Lean Startup and Customer Development
Customer Validation
Lean Startup and Customer Development
The Lean Canvas
Customers don’t care about your solution. They care about their
prob...
Lean Startup and Customer Development
The Three Stages of a Startup
Lean Startup and Customer Development
The Three Stages of a Startup
Key question: Do I have a problem worth solving?
Deter...
Lean Startup and Customer Development
The Three Stages of a Startup
Key question: Have I built something people want?
Once...
Lean Startup and Customer Development
The Three Stages of a Startup
Key question: How do I accelerate growth?
After produc...
Lean Startup and Customer Development
Before and after product/market fit
Lean Startup and Customer Development
Where Does Funding Fit into All This?
Traction is a measure of your product’s engage...
Lean Startup and Customer Development
Speed, Learning, and Focus
Lean Startup and Customer Development
Lean Canvas Example
Once Validated the Problem
What is the Next Step?
Family
Funds
Bootstrapping
Angel
Investors
Venture
Capitals
Accelerators...
What is More Important to Be a Successful
Entrepreneur: Begin to Learn and Practice
Valuation of Internet Companies
Angel Investors
Venture Capitals
Disadvantages of Colombia
Failures are Very Important to Succeed
Motivation, Conviction and Passion Are Very
Important
Motivation, Conviction and Passion Are Very
Important
IT IS NOT AN EASY WAY, BUT IT
IS NOT IMPOSSIBLE
Mario José Villamizar Cano, M.Sc.
Instructor Professor, Universidad de los Andes
mj.villamizar24@uniandes.edu.co
Internet ...
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An Overview of Internet Startups and Entrepreneurship

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This presentation is a about a light and personal overview of success histories, challenges, opportunities, methodologies and recommendations that may be relevant to people/professionals/students/entrepreneurs that are trying to create new ideas, products and business models that heavily use information and communication technologies (ICT) in the new era of information where there are more than two billions of people connected to the Internet and where there are emerging technologies that will continue changing the world in the near future.

Published in: Business, Technology

An Overview of Internet Startups and Entrepreneurship

  1. 1. Mario José Villamizar Cano, M.Sc. Instructor Professor, Universidad de Los Andes mj.villamizar24@uniandes.edu.co An Overview of Internet Startups and Entrepreneurship @mariocloud Co-founder/CTO in @GiftCode and @TiendaCloud. August 2013
  2. 2. Marzo 2012
  3. 3. We Live in a World Where There Are Billion of People (and Things) Connected to the Internet
  4. 4. Entrepreneurs that Have Changed The Lives of Millions/Billions of People These Companies Have Changed The Habits of Billions of People. New Competitors and Entrepreneurs will Create Disruption in More Industries. Fast Company Oct. 2011
  5. 5. We Live in a New Era With Revolutionary Technologies, Created by Entrepreneurs
  6. 6. Scalable Ideas and Business Models are Changing (and Will Change) The World
  7. 7. Some Examples of Small Ideas that Now Are Million/Billion Dollar Businesses
  8. 8. Zappos.com – The Best Experience to Buy Shoes Online TechCrunch - Nov. 2009
  9. 9. Fab.com – The Website to Buy Exclusive Design Items TechCrunch - Jul. 2012
  10. 10. Hailo – The Best Way to Get a Cap TechCrunch - Mar. 2012
  11. 11. Dafiti – Zappos for Latin America TechCrunch - Dec. 2012
  12. 12. Wehostels – The Easiest Way to Reserve a Hostel from Your Mobile Device TechCrunch - Mar. 2012
  13. 13. LasPartes.com – An Smart Way to Maintain Your Vehicle PulsoSocial - Mar. 2013
  14. 14. Grooveshark – Access Your Music From Any Device
  15. 15. Lenddo – The Best Way to Get Money Based On Your Online Reputation TechCrunch - May. 2012
  16. 16. Onswipe – Content Creators Can Provide Adaptive Content to Touch Devices TechCrunch - Jun. 2011
  17. 17. Internet Will Continue Changing New Industries
  18. 18. Internet Entrepreneurs are Changing Traditional Industries
  19. 19. Traditional Industry
  20. 20. Internet Industry
  21. 21. Traditional Industry
  22. 22. Internet Industry
  23. 23. Entrepreneurship – A Way to Live, Learn and Access to New Failures and Opportunities Improve Traditional Industries Create Disruption and Change/Eliminate Traditional Industries
  24. 24. How an Internet Startup Begin? With a Simple Idea or Problem
  25. 25. How an Internet Startup Begin? With a Simple Idea or Problem • A Problem You or A Friend Has • A Problem Someone Has • A Problem a Customer Has • An Opportunity You See • A Crazy Idea
  26. 26. One of The Problem of Being an Entrepreneur 98% of Internet Startups Fail
  27. 27. Entrepreneurial Skills • Passion • Conviction • Leadership • Obsession • Risk Tolerance • Optimism • Vision • Initiative • Persistence • Resiliency • Motivation Skill • Communication Skills • Learn to Listen • Networking • Negotiation • Creative Thinking • Problem Solving • Recognize Opportunities • Decision Making …… AND PRACTICE AND EXPERIENCE
  28. 28. My Story as an Entrepreneur My First Trip to Silicon Valley (2011)
  29. 29. My Story as an Entrepreneur GiftCode.co Problem: Send a Plastic GiftCard Takes a Lot of Time/Money www.giftcode.co
  30. 30. My Story as an Entrepreneur TiendaCloud.co Problem: Find and Compare Cloud Solutions is Difficult and Time Consuming - www.tiendacloud.co
  31. 31. A Traditional Entrepreneur A Business Plan to N Years
  32. 32. Lean Startup and Customer Development Problems with The Business Model Taking several weeks or months to write a 60-page business plan largely built on untested hypotheses is a form of waste. Waste is any human activity which absorbs resources but creates no value. —James P. Womak and Daniel T. Jones, Lean Thinking (Free Press)
  33. 33. Lean Startup and Customer Development Speed, Learning, and Focus Identify a Single Key Metric or Goal Do the Smallest Thing Possible to Learn
  34. 34. Lean Startup and Customer Development Get Out of The Building
  35. 35. Lean Startup and Customer Development Build The MVP or Prototype
  36. 36. Lean Startup and Customer Development Startup Metrics
  37. 37. The Team Product Development Business Development Community Manager Marketing Finances Legal and IP Selling
  38. 38. Lean Startup and Customer Development What is a Startup?
  39. 39. Lean Startup and Customer Development What is a Business Model?
  40. 40. Lean Startup and Customer Development The Lean Canvas
  41. 41. Lean Startup and Customer Development Customer Validation
  42. 42. Lean Startup and Customer Development The Lean Canvas Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups
  43. 43. Lean Startup and Customer Development The Three Stages of a Startup
  44. 44. Lean Startup and Customer Development The Three Stages of a Startup Key question: Do I have a problem worth solving? Determining whether you have a problem worth solving before investing months or years of effort into building a solution (that no body wants). • Is it something customers want? (must-have) • Will they pay for it? If not, who will? (viable) • Can it be solved? (feasible)
  45. 45. Lean Startup and Customer Development The Three Stages of a Startup Key question: Have I built something people want? Once you have a problem worth solving and your MVP has been built, you then test how well your solution solves the problem. Achieving traction or product/market fit is the first significant milestone for a startup.
  46. 46. Lean Startup and Customer Development The Three Stages of a Startup Key question: How do I accelerate growth? After product/market fit, some level of success is almost always guaranteed. Your focus at this stage shifts toward growth, or scaling your business model.
  47. 47. Lean Startup and Customer Development Before and after product/market fit
  48. 48. Lean Startup and Customer Development Where Does Funding Fit into All This? Traction is a measure of your product’s engagement with its market. Investors care about traction over everything else. —Nivi and Naval, Venture Hacks
  49. 49. Lean Startup and Customer Development Speed, Learning, and Focus
  50. 50. Lean Startup and Customer Development Lean Canvas Example
  51. 51. Once Validated the Problem What is the Next Step? Family Funds Bootstrapping Angel Investors Venture Capitals Accelerators Government
  52. 52. What is More Important to Be a Successful Entrepreneur: Begin to Learn and Practice
  53. 53. Valuation of Internet Companies
  54. 54. Angel Investors
  55. 55. Venture Capitals
  56. 56. Disadvantages of Colombia
  57. 57. Failures are Very Important to Succeed
  58. 58. Motivation, Conviction and Passion Are Very Important
  59. 59. Motivation, Conviction and Passion Are Very Important IT IS NOT AN EASY WAY, BUT IT IS NOT IMPOSSIBLE
  60. 60. Mario José Villamizar Cano, M.Sc. Instructor Professor, Universidad de los Andes mj.villamizar24@uniandes.edu.co Internet Startups and Entrepreneurship Thanks for Your Attention!!! @mariocloud

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