Almost every aspect of life is now in a state of turbulence. To stay 'upright' and forward facing in business means understanding how to develop stra'gil-ity: strategic agility.

1. Moving your perspective from
strategy to stragility*
* stra’gil-ity the ability to craft agile, responsive and flexible futures;
achieving the capacity to remain relevant
Tuesday, 25 August 15

2. marianne doczi
futureNOW KnowHOW
Helping you make sense of
tomorrow today
marianne@futurenowknowhow.com
Tuesday, 25 August 15

3. The future’s already here
It’s just not evenly distributed
William Gibson c1996*
*That was back then ... today the future’s coming ready or not. And it’s everywhere ...
Tuesday, 25 August 15

4. *stra’gil~ity
stragility*

5.
as we live in
unpredictable times
strategic agility replaces strategy
because it provides us with the
capability to continue
to be relevant
Tuesday, 25 August 15

6. Once upon a time ... life happened sequentially
No longer
The futurePAST futureNOW and futureFUTURE are
happening simultaneously
BAU = BAUU as digital demographics
disrupt AND democratise everything
Welcome to the 3F reality show
Tuesday, 25 August 15

7. futurePAST
Things that are moving from the mainstream to the margins. Still being
made but becoming less relevant and valued, e.g. petrol powered cars.
futureNOW
Things that are moving from the margins to the mainstream, and
increasingly likely to become a ‘norm’ because of desire or necessity, e.g.
accessing rather than owning: the Internet of Things:
futureFUTURE
The emerging needs and wants of the under-20s, those who are coming
‘of age’ in a digital/mobile/connected world, e.g. mobile and peer2peer
financial management. And left-field innovations that create
unexpected disruptions, e.g. domestic power batteries.
Tuesday, 25 August 15

8. Be in permanent exploration and
learning* mode
-
MINDSET
✓ PERCEPTION
THINKING TOOLS
✓FEEDBACK AND
SENSE-MAKING
CAPABILITY
✓DATA: YOURS THEIRS
✓EMPATHIC LITERACY
✓CO-CREATION
BUSINESS CAPABILITY
✓ALWAYS-ON PLATFORMS
✓PARTNERSHIPS for
‣RESEARCH
‣CREATION
‣DISTRIBUTION
‣ENGAGEMENT
‣SPECIALISTS
‣FINANCE
‣DELIVERY
*implicit in this is unlearning
Tuesday, 25 August 15

9. Initiate
React
Iterate
Unlearn
Learn fast from real time experimentation
Know when to get OUT
Understand which element of your business,
at any time, is in the fP fN or fF
so you can ...
f r o m
and in
e v e r y
d i r e c t i o n
Tuesday, 25 August 15

10. ask
questions
more
questions
UNlearning
Because
if you ask a question and get
to the answer too quickly, it’s
not the answer you need: or
you’ve asked the wrong
question
Tuesday, 25 August 15

11. “
Thinking about the last year or so, what's
surprised you by the way something got
traction so quickly – moved from the
margins to the mainstream? *
What’s surprised you by the fact it’s still in
operation?**
What have you noticed, and found yourself
saying, “that’s funny ...?” ***
* futureNOW **futurePAST ***futureFUTURE
Tuesday, 25 August 15

12. All industries, products and services are a combination of futurePAST, futureNOW and
futureFUTURE elements.
Which industry, product or service 3f combo do you think these are? Anyone you know?
Tuesday, 25 August 15

13. Who will be into the
futureFUTURE
before most major
players get their heads
out of the futurePAST
and start acknowledging
the impact of the
futureNOW?
W h o i n t h e
futureNOW
is courageous and
insightful enough
t o d i s r u p t
themselves into the
futureFUTURE?
Who is in the
futurePAST
and has no
futureFUTURE?
3f futurePAST futureNOW futureFUTURE
Tuesday, 25 August 15

14. 3f futurePAST futureNOW futureFUTURE
21c question
Who will be our century’s talking pictures or BLACKSMITH
or emporium?
Tuesday, 25 August 15

15. futurePAST Adapt Biff Consolidate
Burbury
Centralise
production
Cut out cheap
manufacturers
Deepened brand value
of heritage: Brand czar
British Royal
Family
Social media Privacy Queen: no abdication
Australia Post 2 tier pricing 7 day delivery Bill payments
Fine dining
No booking: 2
sittings
Table cloths
Stay all night Chef star status
Venture
capitalists
Crowdfunding
Always go for
an early exit
strategy
Best returns possible
Supermarkets Smaller footprint Scale
Home brands
On-line shopping
News media Multi-media Time based
editions First with the news
the A B C of the futurePAST
Tuesday, 25 August 15

16. Get in touch
if you’d like help
understanding what
3f dynamics and stra’gility
mean for your ability
to stay relevant
Call me on 00 61 400 423 648
Skype me on marianne.doczi2
Email me at marianne@futurenowknowhow.com
or contact me on LinkedIn
@knownow_knowhow
Do you need to make more sense of
tomorrow today?
Tuesday, 25 August 15