Twitter for Small Business
by Maria Fogliasso, Social Media Manager at Intouch Solutions on Oct 13, 2011
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It wasn’t long ago that a “tweet” was recognized as nothing but a sound. That all changed in 2006 when Twitter launched. Five years later, more than 100 million people are having conversations ...
It wasn’t long ago that a “tweet” was recognized as nothing but a sound. That all changed in 2006 when Twitter launched. Five years later, more than 100 million people are having conversations on Twitter, and not just about what they ate for breakfast. Everything from breaking news to where to find the best rigatoni in town is tweeted about in real time. It’s even been called the new tool for social revolutionaries. It’s not a fad. It is not a waste of time. Twitter is word-of-mouth on steroids, and it’s an incredible way to communicate with people around the world and around the corner.
Your business can take advantage of Twitter to refine your brand, promote products and services, network with business contacts, provide customer service and—perhaps most importantly—build relationships (and loyalty!) with current and potential customers. It doesn’t take long to get set-up with Twitter, but it helps to know the basics. This workshop is designed to explain what Twitter is and how it can help your business.
Here’s what you will learn:
1) An overview of Twitter
2) Twitter lingo
3) How to establish an account and customize your page
4) How to perform a Twitter search
5) How to find and follow people
6) How to build a following
7) The importance of defining your Twitter business goals
8) Guidelines for crafting effective, strategic messages
9) How to measure success
10) How to use Twitter desktop and mobile apps
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