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BLOWOUT
product partnerships
in changeable worlds
SXSW  2016   marcus frödin
director of engineering, SPOTIFY
This talk will tell you all about how a consumer startup can ship
partnerships that reach and delight millions of users, without slowing you
down even the slightest.
Well. Kind of.
We will cover the following
1. INFORMATION
The Spotify journey from basic web api’s to award winning and
mind-glowingly creative product and hardware partnerships.
2. APPLICATION
How to leverage on the primary app architecture of your company
to bring equivalent functionality to many, many devices.
3. CALIBRATION
How we think about finding the bulls eye when attracting,
engaging and retaining our users.
don’t forget to vote.
Marcus Frödin, marcusf@spotify.com

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