Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe and Publishers and online advertisers are looking for cookie-free targeting alternatives to monetize Big Data, protect brands and optimize their online ad campaign performance. US. Worldwide customers include NBCUniversal, AT&T AdWorks, Integral Ad Science, Banzai, Adconion, Media IQ and we’re integrated in key players such as Turn, AppNexus and Adform. www.admantx.com

1. Brand Protection
True Semantic understanding = True Protection
“72 percent of campaigns had at least some ads running next to content deemed not brand safe by the adverti-ser,
meaning that the content is deemed objectionable by the brand. This type of unsafe delivery has the potential to damage
the brand, creating a difficult situation for all members of the digital advertising ecosystem.” ComScore Study, 2012
ADmantX brand protection service is designed to offer the best page-level contextual information and semantic
data to give maximum brand protection during each campaign.
Rather than relying on after-the-fact campaign analysis and thanks to continuous page monitoring for increased, dynamic visibili-ty
of content, ADmantX preventively identifies questionable and inappropriate web page content that would hurt the reputation
of brands if ads were served.
FEATURES
• 8 predefined safety categories
• Pre-bid, precise customized protection for
premium brands
• Agencies effectively identify and develop a black
list at URL page level
• Brands leverage post-buy log data to optimize ad
performance
BENEFITS
• NO Accidents, Negative Feelings, Pornography
Sexual/Impolite Contents, Natural Disaster,
Alcohol and Tobacco, Crimes, Illegal Drugs,
“Issues” (the sum of all above)
• Tailor safety categories for each brand/client/
campaign
• Differentiate “negative” context management
(at industry level, at brand level, at sentiment or
emotion level)
• Sentiment analysis at URL level
• Safety test before ads run
• Eliminating future risks
• Improved brand positioning
A new Era of Audience Targeting. Semantic Advertising Data ©2014 ADmantX

2. Brand Protection
Case Studies
A leading business news publisher
offering worldwide financial and market
information uses ADmantX log-level data
on “negative context” to propose to key ad
customers, upon renewal, tailored safety
categories (target away from: company
negative stock quotes, company stock low
performance in the day, industry negative
context.)
A leading airline company uses a
custom brand protection segment on large
news publisher sites to steer away from
negative content concerning airline acci-dents
and related disasters as well as spe-cific
negative events (concepts such as
“missing planes” and keywords such as
specific flight codes.)
A leading Provider of web streaming
media uses ADmantX custom segments
based on specific entities + keywords +
brand protection attributes, while exclu-ding
content as not to align with the image
of a specific movie series/fiction.
+ 20% more spending
and faster renewal
with low "filter" level
Granted safety with
NO stop of campaigns
Promoting specific
movies WHILE having
the most strict level
About ADmantX
ADmantX is a contextual analysis and data provider that brings audience targeting to a new level. Awarded patent for semantic
advertising technology, we offer a cookie-less solution to allow publishers, ad networks and exchanges, brand managers and
agencies to develop more effective online ad campaigns leveraging semantic understanding, natural language processing and
sentiment analysis. Founded in Italy as a spin-off of the leading semantic company Expert System, ADmantX is active in Europe
and US. Worldwide customers include NBCUniversal,, Integral Ad Science, Networked Insights, Banzai, Adconion Media Group,
Cadreon, Amnet, Sojern, Media IQ and we’re integrated in key DSP players such as Turn, Adform, AppNexus.
www.admantx.com
For further details please request a demo demo@admantx.com
A new Era of Audience Targeting. Semantic Advertising Data ©2014 ADmantX
of protection