1.
PUBLIC RELATIONS (PR) & CORPORATE COMMUNICATION BUZZ
September‐ October, 2012
Our LaCie Dhamaka Offer
o PR buzz was generated by the following media coverage for our press release :
 13th Anniversary
issue of VAR India
magazine, issue
dated September
2012 (Page 32)

2.
 03 September‐09
September, 2012
issue of Computer
News (Hindi)
magazine (Page 26)
Our Onam schemes for Plustek
o The following additional coverage appeared following the dissemination of our
press release:
 August 2012, 10th
Anniversary & Onam
Special issue of
Infofriend magazine
( Page 76).

3. Our ‘Independence Offer for EDIMAX Dealers
o PR buzz was generated by the following media coverage for our press release :
th rd
 17 to 23 September issue of
Communication & Computers
magazine 2012 (Page 22)
 17th September 2012 issue
of Candid Computer
Columns magazine (Page
02)

4.
 varindia.com
Online link:
http://www.varindia.com/Pan‐India_offer.htm
 smechannels.com
Online link:
http://www.smechannels.com/news/neoteric‐initiates‐dealer‐
schemes‐for‐edimax.aspx

5.
 ncnonline.net
Online link:
http://ncnonline.net/index.php?option=com_content&task
=view&id=5190&Itemid=1
 efytimes.com
Online link:
http://efytimes.com/e1/90251/neoteric‐Rolls‐Out‐Special‐Dea
lerSCHEMES‐For‐EDIMAX

6.
 digitalterminal.in
Online link:
http://www.digitalterminal.in/index.php?option=com_news&
view=detail&n_id=910&Itemid=24
 silobreaker.com
Online link:
http://www.silobreaker.com/neoteric‐rolls‐out‐special‐‐5
_2265959575683334219

7. UMAX Scanner 8600
o Following the process of PR pitch/ product‐review, the following coverage
appeared :
 October 2012 issue
of InfoFriend
(Malayalam)
magazine (Page
48).
 October 2012 issue
of Click IT News
magazine (Page
14).

8.
 October 2012 issue
of CompuVAR
magazine (Page
82).
 varindia.com
Online link :
http://www.varindia.com/UMAX‐launches‐Mobile‐Sheet‐fed‐Scanner.ht
m
 htsyndication.com
(HT Syndication is
the largest content
aggregator in South
Asia and its flagship
newspaper is
Hindustan Times)
Online link :
http://htsyndication.com/htsportal/article?arid=%22299895%22&
pub=%22SME+Channels%22

9.
 itvarnews.net
Online link :
http://www.itvarnews.net/news/top/umax-hits-the-market-with-mo
bile-sheet-fed-scanner.html/14894

10.
 Electronicsforu.com
(Mr. Manish Shah was
quoted)
Online link :
http://news.electronicsforu.com/e1/fullnewsele.asp?edid=91407
 digitalterminal.in
Online link :
http://www.digitalterminal.in/index.php?option=com_news&view=deta
il&n_id=1011&Itemid=13

11.
 ncnonline.net
Online link :
http://ncnonline.net/index.php?option=com_content&task=view&id=5
267&Itemid=1
 efytimes.com
Online link :
http://www.efytimes.com/e1/fullnews.asp?edid=91407&magid=11

12.
 clickitnews.co.in
Online link : http://clickitnews.co.in/?p=7861
 silobreaker.com
Online link :
http://www.silobreaker.com/umax‐intros‐mobile‐sheet‐fed‐scanner‐5_
2266001824202883109

13. UMAX 18 UM Portable Speaker
o Following the process of PR pitch/ product‐review, the following additional
coverage appeared :
 ‘Products Explorer’
page of the August
2012, 10th
Anniversary &
Onam Special issue
of Infofriend
magazine (Page
38).

14. PR Buzz for BRAND ‘neoteric’
 Our HR story appeared in the October 2012 issue of The Human Factor
( Cover Article )

15.
 Industry story participation in the September issue of SME Channels
magazine. (Pg 54)
Nature of story: Feature on the external ‘storage’ market
Headline : Mobile devices drive external storage market
Particulars : Coverage for Mr. Sanjay Kathuria’s inputs

16.  Industry story participation in the October issue of SME Channels magazine.
(Pg 47)
Nature of story: Feature on how schemes and incentives play a very
important role in a company’s channel strategy.
Headline : Can channel schemes increase sales?
Particulars : Coverage for Mr. Sanjay Kathuria’s inputs

17.
 Soft‐story profiling for key personnel
Particulars: Soft‐profiling for Mr. Anup Nair in the 15th October issue of CRN
magazine. (Page 42)