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Malusen the labrador

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The Labrador almost Exterminated - Kickstarter project introducing Children's books about the Labrador and how 4 miracles saved it's survival.

The Labrador almost Exterminated - Kickstarter project introducing Children's books about the Labrador and how 4 miracles saved it's survival.

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  • 1. Malusen– The Labrador www.malusen.com/ We, author Finn Bech Christensen and business partner Lis Walker, a small Danish publisher; “Malusen- Land”, have established in California, USA. The publisher’s books are based on the Danish author Finn Bech Christensen 32 manuscripts to a series of books about the Labrador for children and youngster. We want the introduction of the two main books and two books from the adventure series' (30 books), to take place in the United States. Kickstarter is a unique opportunity for creative people to raise funds for their project and we hope that our project, Fairy Tales and stories about the Labrador will have the Americans' interest, so we can succeed with our project, as the Labrador is chosen as the no. 1 breed in the USA. The ancestors of the Labrador exterminated The two introductory main books ”The Genesis of the Labrador” and ”The Dogs in St. Johns”, describes the actual and most fantastic story about the very close course of the extermination of the Labrador, and how it was elimi- nated in the very last minutes. The two books and the following 30 in the se- ries, ”Fairy tales and stories of the Labrador” is written with a highly factual content in a humoristic and empathetic way, making it a true pleasure for the whole family to listen to, or read. Lis Walker says: “When the Danish author, Finn Bech Christensen, about 7 years ago, more or less was persuaded to be a Labrador owner, he hardly knew that a breed of that name existed. Then, when his previous girlfriend so deeply wanted a classic yellow Labrador, he felt it was his duty to find out what kind of dog it was, so he could support its development in the right and correct way, giving the puppy good life and utilise the qualifications the dog was born with. During the author’s research he became very amazed of the knowledge he gathered about the Labra- dor. This research also led him to the fact that the master ancestors of the Labrador, St. Johns Water Dog was actually extinct in its own homeland, Newfoundland. The author hereafter decided to pass on the eye opening story, and the first book “The Genesis of the Labrador” was written. It was soon fol- lowed by the second main book “The Dogs in St. Johns”, plus 30 other books, telling about the fantastic properties of the Labrador. Lis Walker says: “When the Danish author Finn Bech Christensen told me about his books and the uni- verse of products that was built around them, in order to stimulate children’s behaviour- and language learning I was very overwhelmed. I have a son who struggled very much with his early reading and writ- ing learning, due to dyslexia, and I could have wished for him that MalusenLand was available at that time. That would have made life so much easier for him. I was asked, due to my 18 years of experience as managing director and market researcher in an inter- national company, if I was interested to assist the author to market and introduce this book- play- and learning concept into the American market. He kindly asked me to read the first book “The Genesis of the Labrador” and look into the learning concept, which I did, and I must admit I was sold! HEART BREAKING, FUNNY AND SKILLED BOOKS ABOUT THE LABRADOR - AND HOW IT WAS SAVED FROM EXTERMINATION! Lis Walker Business Partner
  • 2. Market introduction The two main books “The Genesis of the Labrador” and “The Dogs in Saint Johns” will be published through malusen.com and will be available in 3 formats; a-book, e-book and print on demand. The books describe the actual and most fantastic story about the very close cause of extermination of the Labrador, and how it was eliminated in the very last minutes. They are written with a highly factual content in a humoristic and empathetic way, making it a true pleasure for the whole family to listen to, or read. Just a great experience that you and your child would love to read, over and over again. We are convinced that the subject; “The Labrador” is interesting for many Labrador loving Americans as it has been chosen as America's national dog with 8 million registered Labradors in the United States and of course also for other Labrador lovers throughout the World. And why should the Labrador be of interest? For the simple reason that the dog we today take for granted was on the extent of extinction just 100 years ago. At that time, the Labradors ancestors called St. John's Water Dog was totally exterminated in his homeland, Newfoundland. The dog was rescued, and survived at four English Noblemen. On their hunting kennels they had about 450-500 dogs, and it is those dogs that are today named the Labrador which have grown to a population of 30 million within a time span of 60 years. Not many know the true story and the fate of the Labrador. History of the Labrador shows, that it is not useless to make an effort to endangered species, even though there are very few specimen left. The history of the Labrador, is an eye opener for skeptical people, who do not believe, that a rescue effort, can change the sad factum, that man to date has nev- er before exterminated animals on account of a short-lived economy. Project funds requirements $ 138.500 As all the books and project material are presently in Danish and only in plain file formats, we need funds for all preparations towards their releases. We seek funds through pledging amounting to $ 138.500, covering preparation of the books and puz- zles for sale. Translation and narration of the 4 books into English. Graphical production and setup of the digital products and print on demand books. Preparation of files for downloads to pc, tablets and smartphones. INTRODUCTION OF THE TWO MAIN BOOKS: The Genesis of the Labrador 344 pages / a-book 7½ hr. Read about the 4 miracles that saved the breed from extermina- tion in four themes: The genesis, the evolution, the extermina- tion and the resurrection in England. The fate of the Labrador is unknown to most people. Most people believe that the Labrador is an English dog. The truth however shows that its origin is from New-foundland, where for many centuries, it was a good and helping working dog for fishermen and hunters. The book tells the story of how a European breed got Arctic properties, and how the Arctic dog ended up in England, and became the dog we know today as the Labrador and how it got that name.
  • 3. The Dogs in St. John’s The successor to the Genesis of the Labrador! 150 pages / a-book 2½ hr. Read about how the dogs in an exciting and dramatic action tried to save as many of their friends and girlfriends from death. The dogs had for a long time sensed from their owners that some- thing was very wrong. They were no longer allowed to run freely and play in the harbor or beach as they used to when they were not out fishing or hunting. They also noticed that from one day to the other, one or more of their fellows didn’t arrive on the harbor, as they used to. Where have they suddenly gone? They just couldn’t understand! The dogs decided to use their collective intelligence and knowledge about people and their behavior, and generated that knowledge to implement some intelligent and exciting action. There have never been any explanations for those events! Police investigations have never led to any solution, and no one has been charged INTRODUCTION OF THE 30 BOOKS IN THE SERIES OF: ”FAIRYTALES AND STORIES ABOUT THE LABRADOR” The 30 books in the “Fairytales and stories” series are based on observations from Malusen in its eve- ryday life and turned into its universe of thinking as a dog. This communication with other species on its tours exploring the World, make these stories extremely funny and at the same time very skilled. Also added to it is a touch of great philosophy and thorough explanation. I will call it the “hidden learn- ing” books to everyday life for children. The author, Finn Bech Christensen, has always been a passionate story teller, and his calm voice for sure oozes of presence and coziness when you are lis- tening to the a-books on malusen.com, and he says; “When I, a few years ago, fell in love with little “Malusen”, that was only 7 weeks old, it wasn’t predict- ed that my new little puppy should inspire me to write 30 books for children, all about her, her friends and her great family of Labradors – And even create a whole universe for children on the internet, where they are able to meet Malusen in all possible connections, but as I wondered around and “spoke” with Malusen during the days, the stories and adventures slowly began to form into the books you can read today.” ”I hope, that the books and Malusen will bring closeness and togetherness between children and parents, and inspire to a lot of funny questions from the children – and perhaps all involved will learn something about the Labrador? One thing is for sure, a lot of questions is asked like, who, what, where why, when and how, when I am chatting with Malusen in the books”. Finn Bech Christensen has built his stories up as cozy conversations between father, dog and Malusens friends. Here are all my books about Malusen with stories from puppy, adventuring and fun! Each quarter we will release a new Malusen book from the series FAIRY TALE AND STORIES ABOUT THE LABRADOR Finn Bech Christensen Author
  • 4. Further to the publications of: “The Genesis of the Labrador” and “The Dogs in St. Johns”, we have decided to publish two books from the series: Fairy tales and stories about the Labrador, namely: “Malusen and the seagull Hugo” and “Malusen and dairy cow Mary” Along with the books we will also publish jigsaw puzzles with illustrations from the books. Malusen and the seagull Hugo 150 pages / a-book 2½ hr. This book is dedicated to one of Malusens good friends down at the harbor. That's the big seagull Hugo. Hugo tells Malusen that the other gulls and birds from the colony call him “Hugo the thief nose”. He is a little upset about that, but he understands why. He also tells Malusen a little about who he is and where he comes from. Then Hugo talks about how he enjoys people's efforts to create a better environment for both animals and humans. But what seagull Hugo is most excited about is the so called "great open outdoor restaurants with a buffet." The Sea Gull Hugo call these restaurants extraordinary educational, because he has to work a little to achieve all the lovely food. Malusen and the dairy cow Marry 150 pages / a-book 2½ hr. Mary the dairy cow tells Malusen about her relatives, who after being tamed has lived with humans for more than 8 thousand years. The dairy cow Mary also tells Malusen that the cows lived in large flocks when they were wild, and how the big bull looked af- ter the flock. The dairy cow Mary also tells Malusen about her four stomachs, and how all the grass that she eats makes her less so- ciable. Malusen is telling the dairy cow Mary that she is made out of something that tiny that you are unable to see it. Mary the Dairy Cow can’t understand that you can be something and be seen; when you are made out of something you can’t see. Mary
  • 5. the Dairy Cow gets a little scared. Mary the Dairy Cow tells Malusen about her little secret, but only if she is quite sure that Malusen will not squeal to the farmer, as she is afraid to become an omega-cow, instead of what she is today: an Alfa cow. Examples of Jigsaw Puzzles from the books MALUSEN IS FOR ALL CHILDREN IN THE WORLD EACH COUNTRY HAS ITS OWN MALUSEN NARRATION – AND WE START OFF WITH KICKSTARTER COUNTRIES USA – UK – CANADA + DENMARK PRESENTATION OF THE 88 POSSABILITIES TO PLEDGE THE PROJECTS There are four different types of Pledging: 1. The two main books 2. Two books from "FAIRYTALES AND STORIES ABOUT THE LABRADOR" 3. The Gift Pack 4. Puzzles with Malusen (pc) WE HAVE NO LIMITATIONS IN PLEDGING – IT’S FOR ALL Pledge 01 - 16 Pledge 17 - 32 Pledge 33 - 48 Pledge 49 - 64
  • 6. 1. THE TWO MAIN BOOKS – US VERSION Pledge 10 | Print on Demand book Pledge 11 |A-book-Download Pledge 12 | E-book -Download Pledge 01 |Print on Demand book Pledge 02 – A-book-Download Pledge 03 |E-book -Download Pledge 04 | Print on Demand book Pledge 05 | A-book-Download Pledge 06 | E-book -Download Pledge 07 | Print on Demand book Pledge 08 | A-book-Download Pledge 09 | E-book -Download 2. THE TWO BOOKS FROM “FAIRY TALE AND STORIES ABOUT THE LABRADOR” 3. GIFT PACK This is a special gift pack with the books: “The Genesis of the Labrador”, “The Dogs in St. John’s”, ”Malusen and the seagull Hugo” and “Malusen and the dairy cow Mary”. The issues in this gift pack are personally greeted from the author: 4 Hardcover books, 4 a-Books and 4 e-Books in cd. Pledge 13 | US VERSION
  • 7. 4. JIGSAW PUZZLES You can choose the Jigsaw Puzzle of the 30 front pages to ”FAIRYTALES AND STORIES ABOUT THE LABRADOR” or the two Jigsaw Puzzles of the 12 illustrations from the books: “Malusen and the seagull Hugo” and “Malusen and the dairycow Mary”. . Pledge 14 - 30 Puzzles of 80 Pieces. Pledge 15 - 12 Puzzles of 80 Pieces Pledge 16 - 12 Puzzles of 80 Pieces Pledge 26 | Print on Demand book Pledge 27 |A-book-Download Pledge 28 | E-book -Download Pledge 17 |Print on Demand book Pledge 18 | A-book-Download Pledge 19 |E-book -Download Pledge 20 | Print on Demand book Pledge 21 | A-book-Download Pledge 22 | E-book -Download Pledge 23 | Print on Demand book Pledge 24 | A-book-Download Pledge 25 | E-book -Download 2. THE TWO BOOKS FROM “FAIRY TALE AND STORIES ABOUT THE LABRADOR” 1. THE TWO MAIN BOOKS – UK VERSION
  • 8. 3. GIFT PACK This is a special gift pack with the books: “The Genesis of the Labrador”, “The Dogs in St. John’s”, ”Malusen and the seagull Hugo” and “Malusen and the dairy cow Mary”. The issues in this gift pack are personally greeted from the author: 4 Hardcover books, 4 a-Books and 4 e-Books in cd. Pledge 29 | US VERSION 4. JIGSAW PUZZLES You can choose the Jigsaw Puzzle of the 30 front pages to ”FAIRYTALES AND STORIES ABOUT THE LABRADOR” or the two Jigsaw Puzzles of the 12 illustrations from the books: “Malusen and the seagull Hugo” and “Malusen and the dairycow Mary”. . Pledge 30 | 30 Puzzles of 80 Pieces. Pledge 31 | 12 Puzzles of 80 Pieces. Pledge 32 | 12 Puzzles of 80 Pieces. Pledge 33 |Print on Demand book Pledge 34 – A-book-Download Pledge 35 |E-book -Download Pledge 36 | Print on Demand book Pledge 37 | A-book-Download Pledge 38 | E-book -Download 1. THE TWO MAIN BOOKS – CANADIAN VERSION
  • 9. Pledge 42 | Print on Demand book Pledge 43 |A-book-Download Pledge 44 | E-book -Download Pledge 39 | Print on Demand book Pledge 40 | A-book-Download Pledge 41 | E-book -Download 2. THE TWO BOOKS FROM “FAIRY TALE AND STORIES ABOUT THE LABRADOR” 3. GIFT PACK This is a special gift pack with the books: “The Genesis of the Labrador”, “The Dogs in St. John’s”, ”Malusen and the seagull Hugo” and “Malusen and the dairy cow Mary”. The issues in this gift pack are personally greeted from the author: 4 Hardcover books, 4 a-Books and 4 e-Books in cd. Pledge 45 – CANADIAN VERSION 4. JIGSAW PUZZLES You can choose the Jigsaw Puzzle of the 30 front pages to ”FAIRYTALES AND STORIES ABOUT THE LABRADOR” or the two Jigsaw Puzzles of the 12 illustrations from the books: “Malusen and the seagull Hugo” and “Malusen and the dairycow Mary”. . Pledge 46 - 30 Puzzles of 80 Pieces. Pledge 47 | 12 Puzzles of 80 Pieces. Pledge 48 | 12 Puzzles of 80 Pieces.
  • 10. Pledge 49 |Print on Demand book Pledge 50 | A-book-Download Pledge 51 |E-book -Download Pledge 52 | Print on Demand book Pledge 53 | A-book-Download Pledge 54 | E-book -Download 1. THE TWO MAIN BOOKS – DANISH VERSION Pledge 58 | Print on Demand book Pledge 59 |A-book-Download Pledge 60 | E-book -Download Pledge 55 | Print on Demand book Pledge 56 | A-book-Download Pledge 57 | E-book -Download 2. THE TWO BOOKS FROM “FAIRY TALE AND STORIES ABOUT THE LABRADOR” 3. GIFT PACK This is a special gift pack with the books: “The Genesis of the Labrador”, “The Dogs in St. John’s”, ”Malusen and the seagull Hugo” and “Malusen and the dairy cow Mary”. The issues in this gift pack are personally greeted from the author: 4 Hardcover books, 4 a-Books and 4 e-Books in cd. Pledge 61 | DANISH VERSION
  • 11. Thank you! For your attention And pledging’s Greeting Malusen 4. JIGSAW PUZZLES You can choose the Jigsaw Puzzle of the 30 front pages to ”FAIRYTALES AND STORIES ABOUT THE LABRADOR” or the two Jigsaw Puzzles of the 12 illustrations from the books: “Malusen and the seagull Hugo” and “Malusen and the dairycow Mary”. . Pledge 62 - 30 Puzzles of 80 Pieces. Pledge 63 | 12 Puzzles of 80 Pieces. Pledge 64 | 12 Puzzles of 80 Pieces. Sincerely Yours Finn Bech Christensen Author Lis Walker Business Partner www.malusen.com Subscribe to our newsletter - get a free Malusen puzzle and keep updated on Malusens activities. © Finn Bech Christensen - MalusenLand USA LLC - 187 Concourse Blvd. - Santa Rosa – CA 95409 – United States - www.malusen.com
  • 12. Our ”Backing group”: Mikael Strøm Eriksen, Manuscript consultant.www.skriveforlaget.dk https://www.facebook.com/pages/Skriveforlaget/183270035030267 ”I’ve had the pleasure in reading Finn Bech Christensen’s first Malusen stories a couple of years ago in order to give him some advice and guidance about the texts. Finn has really got an idea for a great story about a dog specie that families and dog lovers in big parts of the World will have their lives enriched by – and that in conjunction with his ability to write in a level, where both children and adults are listening, I believe Ma- lusen will become a great success. And the good thing about Finn is, that no matter – whether he is telling with his pen or his voice, the reader or the listener will immedi- ately get caught in his universe. And what a universe! It is fantastic to follow and find that Finn Bech Christensen not only has one book or one story inside him about the wonderful Labrador Malusen, but has built up a whole world of printed books, e- and a-books, games, competitions and much more. And then it is not just entertaining to read or listen about Malusen – you also become wiser!” Kind regards Mikael Strøm Eriksen Carsten Jung, Audio Producer. www.jungmusic.dk https://www.facebook.com/carstenjung46 About Finn Bech! It’s always a pleasure working with Finn Bech – he’s highly intelligent and has pure fun- ny bones. His person is calm and pleasant, and he tends to bring professionalism to the table, at all times. I was very surprised to find out that his voice fits the listening ear so well – with his soft, calm and collected style, he is perfect for reading out his own kids’ books – and the kids love him. I would definitely recommend for any parent with a stressful work schedule, to put on his readings eve- ry once in a while. In that way, they will secure that their kids will get into a serious storytellers world. To a place where the dog ’Malusen’ gets to be their friend, as well as teacher! ‐ And furthermore gets to use both their imagination and share knowledge about the breed Labrador. Kind regards Carsten Jung Haris Aftab. CEO. Software Alliance. http://www.softwarealliance.dk/ I’ve been so lucky to come across Finn Bech through my network. During a meeting, I was introduced to Finn Bech’s MalusenLand concept. A project Finn Bech has spent a lot of time on over several years both with his writing but also with forming the prod- ucts and business structure of MalusenLand. Finn Bech has clearly stated his requirements concerning IT and we have held several meetings to define details and functionality, and on which platforms MalusenLand are being developed to interact with. With regards to the design of MalusenLand’s homep- age it was already described and outlined down to smallest detail in a very professional way. My duty as an IT developer was to form Finn Bech’s ideas into saleable products. I was also introduced to the exciting printed books, e-books and a-books, and the jigsaw puzzles that I found very great. MalusenLand is not just a web portal but a complete digital online trade platform. Finn Bech had in advance made a thorough research on which online platform to be used and modified to Malusens DigiShop. Here Finn Bech has chosen the American software supplier i-Dev, and my task is
  • 13. to integrate design, several modules and the flow in Malusens DigiShop. The whole issue around the DigiShop was already thoroughly examined and formalized, and ready to be developed. These prior studies made development much easier for me as an IT supplier because Finn Bech wisely is using already developed standard systems / platforms that are working and are very user friendly with a common thread through all flows. Finn Bech is, due to his business- and IT experience, able to formulate his wishes and formation of Ma- lusenLand’s homepage and DigiShop. That is a great relief for me as it’s making it easier to transform his wishes into the IT-language and describe the necessary requirement specifications to the program- mers. In the future, I will appear as advisor, IT supplier and webmaster for malusen.com. I have personally read and listened to the Malusen books and read them to my daughter of 5½ years old. I must say, this is not just about stories and a dog. Malusen is a World that the children will get connected to very quickly and want’s to read and hear more and more stories. That’s what I experi- enced with my daughter, and we are both looking forward to get more printed books, e-books and a- book, plus all the beautiful and creative puzzles, in the future. I see a huge potential in MalusenLand Worldwide, both in USA, Europe, Asia, and Africa – anywhere! And as previously mentioned MalusenLand is not just stories about a cute dog but something children easily get connected to, and all children have something they want to get close to, and here Malusen will no doubt become their best friend! Kind regards Haris Aftab (Malusen fan and software supplier for MalusenLand) Mogens Lauridsen, Managing director initia a/s www.initia.dk During the last couple of decades I have had relations to Finn Bech Christensen – some periods closer than others. During all these years I have always admired Finn Bech Christensen for his distinctive abil- ity to think “out of the box” and thus look away from traditions. Finn Bech Christensen and Lis Walker have previously worked together around development of unique business concepts. Now they have obviously done it again! This time Finn Bech Christensen has created a new concept, which among others, makes it possible for children to acquire language skills through play and games. In my point of view, “MalusenLand” simply contain enormous possibilities to become both an educational and commercial success. My experience with Finn Bech Christensen and Lis Walker is telling me, that exactly this partner con- stellation will secure a relevant implementation of this new project and lead “MalusenLand” towards an international success. Kind regards Mogens Lauridsen

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