Presentation for Social Media Marketing in Tertiary Education Conference, 19 February 2013

1. The Future of Social Media
Social Media Marketing in Tertiary Education
Criterion Conferences
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2. “Communication tools don’t get socially
interesting until they get technologically
boring”
Clay Shirky
Here Comes Everybody
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5. Social media is going to get A LOT bigger.
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6. Expansion of the social web (not users) will
slow.
The social universe will consolidate around
a few platforms.
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7. @malchia

8. There will be networks for everybody.
Facebook has it’s own gravitational pull.
Twitter continues to grow and grow. As
Google+ has shown, there needs to be a
compelling reason for people to switch.
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9. And those for a few.
Nicheworks will continue to rise.
Communities of interest that will fragment
larger social websites or splinter off into
their own.
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10. The web is becoming socially enabled.
A whole new generation of web properties
and technology is emerging that leverage
our social graphs to become inherently
more valuable.
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13. Context + Relevance = Value
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14. Our networks are getting smaller.
The era of friend collecting is over as we
redress the balance of signal-to-noise and
make better use of our connections.
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18. Social can’t be an afterthought.
In the attention economy, real-time is
paramount. You must be ready to act at a
moments notice.
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19. Social taps into the zeigeist
Fast turnaround + relevance + surprise +
humour = moment owned.
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22. How mobile is your social?
Smartphones are changing the way we
interact with the world around us.
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25. A picture paints a thousand words.
While words will continue to dominate,
pictures and video can convey your
message faster.
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29. So where to start integrating?
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30. Start with analytics and the strategy.
How many?
Where are they coming from?
What’s delivering value?
How does it align with your objectives?
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31. @malchia

32. What content are you good at creating?
Don’t force something you’re not good at.
Only put out content that is genuine and
isn’t going to reflect poorly on your brand.
There’s enough bad content out there
without adding yours to the pile.
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33. Resource appropriately.
Set enough time to manage your
community and proactively identify content
opportunities. Even better, create a content
calendar.
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34. Questions?
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35. Mal Chia
malchia.com
@malchia
@malchia