This document discusses the importance of putting guests first in order to create effective story environments and ensure guest comfort. It notes that one must always assume the guest's perspective and take their interests to heart, as Walt Disney did. The document also lists several payoffs for makers that result from liking guests, such as loyalty, reciprocity, and suspension of disbelief. It states the reasons for being there are usability, education, entertainment, and enriching lives through imagination, rather than technical details. It closes by thanking readers for being guests.