Alphaserve Technologies charges funds a fixed monthly fee for proactive IT support and maintenance regardless of costs, incentivizing them to prevent problems rather than just reacting to them. This is unlike traditional firms that bill for time and materials to fix issues after impacts. Alphaserve utilizes tools and experience to identify and address over 90% of issues before they occur. Their solution also scales affordably for small to large funds to implement institutional-grade infrastructure without huge upfront or ongoing costs to repair problems. Many hedge funds are choosing Alphaserve over traditional reactive models with unpredictable billing.

1. Infrastructure SolutionsManaged ServicesAdvisory
™
Discerning Fund Managers
Migrate to Fixed Fee,
Scientific, Smartsourced
Technology Services
WhitePaper
By Arup Das
Founder and Chief Executive Officer
of Alphaserve Technologies™
Feb | 2013
Unlock the alpha in your technology operations

2. ™
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“Managers should demand of their IT provider the same that
any institutional investor would demand of them: to have some
skin in the game,” says Arup Das, CEO and CTO of New
York-based Alphaserve Technologies™. Alphaserve’s™ fixed
price model charges funds a set amount per month for proactive
IT support and maintenance regardless of the actual cost of time
to maintain an optimal user experience. This financially incen-
tivizes Alphaserve™ to proactively prevent problems rather
than reactively respond to them. By contrast, a traditional IT firm
is paid for its time and materials to fix technical issues after they
have already impacted fund operations. Moreover, unlike
Alphaserve™, such traditional firms bear none of the costs
associated with IT problems and perpetually bill to fix them.
“By our estimate, over 90% of outages are avoidable through
best practice designs combined with cutting edge methodolo-
gies. We utilize enterprise diagnostic tools and a wealth of
network operations knowledge and experience to pinpoint and
address problems before they happen,” states Mr. Das.
Importantly, the Smartsource™ solution scales to fit and
e f f e c t i v e l y serve small, medium and large funds. This
scalability means that startup funds don’t face the prospect of
spending millions of dollars to institute an institutional grade IT
infrastructure. Moreover, these funds don’t need to set large
budgets to repair this infrastructure should problems occur.
“Fundamentally, the traditional outsourced IT model is obso-
lete,” adds Mr. Das. “Under that system, the longer a problem
takes to fix, the larger the bill. There is no incentive to remedy a
problem quickly. However, given that a deluge of hedge funds
from the largest brand name players to the smaller startups are
seeking out Alphaserve for its fixed price system, the market-
place is telling us that the days of deploying a technology
generalist to an unknown problem and billing for it are well and
truly over.”
In his role as CEO & CTO of Alphaserve™, Mr. Das helps clients ranging in size from multinational blue chip firms to small boutique
financial companies lower risk, improve agility, and reduce operational expenses through the strategic use of enterprise grade
technology.
Over his distinguished 17+ year career as an entrepreneur and consultant in the technology services industry, Mr. Das has founded two
successful venture capital and private equity backed IT services companies serving major, global enterprise clients. One such
venture-backed firm was a pioneer in providing a cloud computing platform for enterprise software applications which was delivered
via a shared infrastructure model called AIP (Application Infrastructure Provider). An evangelist in the field of cloud computing,
technology solutions and managed services business models, his companies have raised over $45M in venture capital funding.
Lower Fixed Costs, Eliminating Reviewing Time and Materials
Bill Minutia Attracts Brand Name Funds and Start ups
Hedge funds all over the globe are realizing that they can no longer afford to address IT problems in a reactive
manner after they have already done harm to fund operations, nor pay reactive traditional IT firm’s exorbitant
amounts to fix problems that could have been prevented in the first place. It is for this reason, says Alphaserve
Technologies™, the IT advisor to many of the world’s largest hedge funds that funds are partnering with Technolo-
gy Partners that deliver insight, predictability and control through analytics and performance.
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3. About Alphaserve Technologies™
Alphaserve Technologies™ serves as the IT advisor to over 120 financial services clients around the world
including marquee hedge funds, banks, private equity firms, broker dealers, and midsize and startup hedge
funds. Alphaserve Technologies™ “smart sources” with your team by translating “tech talk” into tangible
and meaningful business opportunities. Clients engage Alphaserve Technologies™ to unlock the true Alpha
in operations and gain institutional class IT expertise that is scaled to fit the size of their firm in the areas of
Advisory, Integration and Managed Services (A.I.M.). Alphaserve™ offers cost-effective services that strate-
gically align organizations’ business goals and processes with technology requirements.
To learn more, please visit | alphaserveit.com.
New York
104 West 27th Street
6th Floor
New York, NY 10001
Philadelphia
701 Lee Road, Suite 200
Wayne, PA. 19087
Asia
Cyber Towers / Hi-Tech City
Madhapur
Hyderabad
500 081, AP, India
Europe
Metropolitan Business Center
R. Fernando Namora, 4 - 7ºC
Colinas do Cruzeiro - Lisboa
2675-487 Odivelas, Portugal
™
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Advisory Infrastructure SolutionsManaged Services
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