V47 Ch12 Setting Product Strategy Chino Ibarra Visual Version
- 4. Address Product Levels 1. BR Brand Identity 2. Differentiate 3. 4. Optimal Set of Products Customizable Product Mixes 5. Create product map 6. Line Stretching 7. $ $ $ $ 8. Product Mix Pricing 9. Branding Strategies BR ING Looks Matter 10.