Marketing Management: Top 10 Concepts in Setting Product Strategy (Visual Version)

1. SETTING PRODUCT STRATEGY [Visual Version] Luis Angelo M. Ibarra 12.08.09 Top 10 Concepts

2. Setting Product Strategy Product levels must be addressed Create a brand identity Provide value-added services for further differentiation Market an optimal set of products Offer customizable product mixes

3. Setting Product Strategy Create a product map Utilize line stretching Have product-mix pricing Involve in co-branding and ingredient branding Looks do matter

4. Address Product Levels 1. BR Brand Identity 2. Differentiate 3. 4. Optimal Set of Products Customizable Product Mixes 5. Create product map 6. Line Stretching 7. $ $ $ $ 8. Product Mix Pricing 9. Branding Strategies BR ING Looks Matter 10.

5. Setting Product Strategy Address the customers needs and even more while being different and good enough that the customer would remember you and keep coming back.

6. SETTING PRODUCT STRATEGY [Visual Version] Luis Angelo M. Ibarra 12.08.09 Top 10 Concepts