1.
Contact:
Lucy
Hancock
or
Lucy
Hagan
Storm
Communications
-­‐
Tel:
020
7240
2444
Email:
lucy.hancock@stormcom.co.uk
/
lucy.hagan@stormcom.co.uk
NEW
premium
children’s
brand
Mini
nom
nom’s
launches
into
Ocado
Pioneering
new
children’s
brand
Mini
nom
nom’s,
which
launched
its
world
cuisine
ready
meals
for
kids
at
IFE
2015,
has
announced
its
first
UK
retail
listings
with
the
brand
appearing
online
in
Ocado
from
early
May.
Receiving
industry
recognition
with
three
wins
in
this
year’s
IFE
World
Food
Innovation
Awards
-­‐
the
highest
number
of
accolades
awarded
to
any
entrant
-­‐
the
brand
is
set
to
revolutionise
the
children’s
ready
meal
sector.
The
awards
included
Best
New
Brand
or
Business,
Best
New
Children’s
Food,
and
Fresh
Ideas
Award.
The
range
incorporates
a
balanced
blend
of
spices
and
flowers
that
are
authentically
crafted
to
inspire
growing
young
palates.
With
a
strong
focus
on
health,
the
meals
provide
a
minimum
of
one
of
a
child’s
‘five
a
day’
and
contain
no
added
sugar,
salt,
additives
or
preservatives.
Tapping
into
the
strong
growth
of
both
chilled
ready
meals
(+5.8%
Kantar
Worldpanel
Nov
2014)
and
world
food
in
recent
years,
the
brand
sits
within
the
growing
premium
children’s
ready
meal
sector.
Setting
itself
apart
from
competitors
by
focussing
on
exotic
international
cuisine,
the
brand
also

2. capitalises
on
its
packaging
to
educate
children
about
where
the
food
comes
from
and
the
culture
and
cuisine
it
belongs
to,
helping
to
encourage
an
open
mind
from
a
young
age.
The
heritage
of
authentic
world
cuisines
is
central
to
the
brand
identity,
with
everything
from
the
interactive
packaging
to
the
taste
profile
engaging
and
stimulating
children’s
senses.
Each
dish
in
the
five-­‐strong
range
has
a
two
course
multi-­‐compartment
offering
to
encourage
children
to
mix,
dip
and
pour
within
their
meal,
to
heighten
children’s
engagement
with
their
food
and
allow
them
to
season
it
according
to
their
own
developing
tastes.
Mini
nom
nom’s
worked
with
renowned
spice
expert
Emma
Grazette
-­‐
formerly
head
development
chef
at
The
Spicery,
co-­‐host
of
Channel
4
TV
programme
‘Spice
Trip’
and
co-­‐author
of
the
accompanying
book
-­‐
to
craft
the
unique
spice
and
flower
blends
which
give
each
product
its
distinctive
flavour
profile,
suitable
for
developing
taste
buds.
The
brand
prides
itself
on
using
only
the
finest
and
freshest
ingredients
and
has
already
received
resoundingly
positive
feedback
on
the
superior
taste
of
its
products.
Each
of
the
meals
in
the
range
is
inspired
by
a
different
region
–
Two
Tiny
Tiffins
(Lamb
and
Chicken)
from
North
India,
Tiny
Thali
(Fish)
from
South
India,
Little
Laksa
(Chicken)
from
Malaysia
and
Tiny
Tagine
(Vegetarian)
from
Morocco
–
and
consists
of
an
appetiser,
a
main
and
a
chutney
or
sauce.
The
brand
is
the
brain-­‐child
of
entrepreneurial
husband
and
wife
team
Lisa
Sohanpal
and
Dr
Imrat
Sohanpal
whose
three
young
children
helped
open
their
eyes
to
a
gap
in
the
market.
Lisa
said:
“To
date
we
have
secured
listings
for
Mini
nom
nom’s
in
Ocado
and
are
in
conversation
with
a
number
of
high
profile
operators
who
are
also
keen
to
stock
the
range.
We
have
an
ambitious
growth
plan
for
the
business
and
will
be
supporting
the
May
consumer
launch
with
a
robust
marketing
and
PR
programme
which
includes
sponsoring
the
Big
Top
at
this
year’s
Big
Feastival
from
Jamie
Oliver
and
Alex
James
–
a
strong
opportunity
to
secure
visibility
with
our
core
audience
of
ABC1
parents.
She
continued:
“Ahead
of
being
available
online
from
May,
Mini
nom
nom’s
has
already
grown
a
fan-­‐
base
of
more
than
3,600
fans
on
Facebook
who
are
eagerly
awaiting
the
product’s
launch.
Mini
nom
nom’s
meals
are
quite
unique
within
the
market
and
were
designed
specifically
for
the
child’s
palate,
while
being
tasty
for
parents
too.
We
are
very
proud
of
the
meals’
nutritional
and
taste
profiles.
“The
fact
that
the
dishes
offer
a
home-­‐cooked
style,
provide
a
minimum
of
one
of
your
‘five
a
day’
and
are
nutritionally
rich
with
no
salt,
sugar,
additives
or
preservatives,
gives
parents
the
piece
of
mind
that
their
children
are
getting
a
healthy,
balanced
meal.
With
the
‘heat
and
eat
within
2
minutes’
cooking
instructions,
the
meals
are
perfect
for
busy
parents
who
want
to
provide
their
children
with
nutritious
meals
without
sacrificing
on
taste
or
time.”

3.
To
find
out
more
about
Mini
nom
nom’s,
visit
the
website
at
www.mininomnoms.com
or
follow
on
Twitter
at
@Mininomnoms,
Facebook
at
www.facebook.com/mininomnoms
or
on
LinkedIn
at
www.linkedin.com/company/mini-­‐nom-­‐noms.
-­‐
ENDS
-­‐
Notes
to
editors:
For
further
information
or
high
resolution
photography
please
contact
Lucy
Hancock
or
Lucy
Hagan
at
Storm
Communications
on
0207
240
2444
or
email
lucy.hancock@stormcom.co.uk
/
lucy.hagan@stormcom.co.uk.
IFE
World
Food
Innovation
Awards
Following
launching
to
trade
food
media
at
IFE
2015,
Mini
nom
nom’s
scooped
three
awards
at
the
show’s
annual
awards
–
Best
New
Children’s
Food,
Best
New
Brand
or
Business,
Fresh
Ideas
Award
–
the
highest
number
of
accolades
awarded
to
any
of
the
entrants.
The
expert
judging
panel
analysed
over
340
entries
from
30
countries
in
16
categories,
looking
at
the
latest
trends
from
around
the
world
The
product
range
Tiny
Tiffin
(Lamb):
Jewelled
Lamb
Biriyani,
Peas
and
Paneer
Tikki,
Mango
Chutney
Tiny
Tiffin
(Chicken):
Butter
Chicken
and
Pilau
Rice,
Sweet
Potato
and
Butternut
Squash
Tikki,
Date
and
Tamarind
Chutney
Tiny
Thali
(Fish):
Keralan
Fish
Curry,
Rainbow
Rice,
Veggie
Bonda,
Apple
and
Mint
Chutney
Little
Laksa
(Chicken):
Malaysian
Coconut
Lemongrass
Chicken,
with
Rice
Noodles,
Tofu
&
Veggie
Spring
Roll,
Plum
and
Garlic
Dip,
Carrot
and
Spring
Onion
Sprinkles
Tiny
Tagine
(Vegetarian):
Fruity
Chickpea
and
Carrot
Tagine,
Coriander
Cous
Cous,
Rghaif
Moroccan
Bread,
Roasted
Red
Pepper
and
Rose
Harissa
Dip
Charity
partnership
with
the
Askhaya
Patra
Foundation
Mini
nom
nom’s
work
closely
with
the
‘unlimited
food
for
education’
charity
called
Akshaya
Patra
foundation,
who
feed
1.5
million
children
a
day.
Their
mission
is
to
feed
5
million
every
day
and
we
support
this
goal
by
sponsoring
the
Birjapur
Primary
School,
in
the
city
of
Mathura
near
New
Delhi.
By
guaranteeing
a
meal
at
school,
these
children
will
not
be
forced
into
child
labour,
they
will
not
suffer
the
tragic
effects
of
malnutrition
and
they
will
not
be
locked
into
a
life
of
poverty.
Instead,
the
brand’s
sponsorship
will
help
them
defeat
hunger
and
gain
an
education.

4. Mini
nom
nom’s
aims
to
bring
this
to
life
through
virtual
reality
on
pack
to
help
engage
children
in
understanding
the
real
difference
they
will
make
to
another
child’s
life
through
food.