Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Digital Strategist & Startup Entrepreneur
Industry
Advertising / Marketing / PR
Website
http://www.designercity.com/
About
All of my career has been managing projects to build digital businesses, integrated marketing campaigns and innovative products. I have extensive experience in e-commerce, digital marketing, technology and analytics across many industries including retail, banking, properties, tourism and online media, and worked both within agencies and as a client.
I joined Hang Seng Bank as a founding member of digital banking team in 2014, where I formulated and introduced digital and social media strategy to the bank. Currently I am implementing them with a focus on product innovation, user experience improvement, customer acquisition, and most importantly, business growth.
Previously, I led the di...
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Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Digital Strategist & Startup Entrepreneur
Industry
Advertising / Marketing / PR
Website
http://www.designercity.com/
About
All of my career has been managing projects to build digital businesses, integrated marketing campaigns and innovative products. I have extensive experience in e-commerce, digital marketing, technology and analytics across many industries including retail, banking, properties, tourism and online media, and worked both within agencies and as a client.
I joined Hang Seng Bank as a founding member of digital banking team in 2014, where I formulated and introduced digital and social media strategy to the bank. Currently I am implementing them with a focus on product innovation, user experience improvement, customer acquisition, and most importantly, business growth.
Previously, I led the di...