Conquering the Demand-driven Journey.
While many companies talk about becoming demand driven, Kimberly-Clark has driven a major transformation in their business by adopting the demand-driven principles. Join this session to hear about the journey and to understand how leaders at Kimberly-Clark overcame obstacles and drove new opportunities.
Rick Sather, Vice President – Customer Supply Chain for North America Consumer Products at Kimberly-Clark
5. Supply Chain Insights Global Summit #SCISummit September 2013, p.5TM
20142008 2009 2010 2011 2012 20132005 2006 2007
Kimberly-Clark‘s Supply Chain Capability Journey
Order to Cash
Terra
Complexity
SC Network
RSI / Promax
Planning Process Redesign
DC Network Redesign
Cash Generation
APO
Kimberly-Clark has built significant capability through
consistent investment in people, process, systems and tools
Segmentation
Cost-to-Serve
Inventory
Optimization
LEAN
i2 TMS
2001 Demand Driven Journey
Production Cycle Time Compression
S&OP Transformation
Customer Engagment Strategy / Customer Trading Strategy
Multi-channel
6. Supply Chain Insights Global Summit #SCISummit September 2013, p.6TM
Supply Chain to Value Chain
Start at
the
basket
Store needs
the product Ship to
store
Sit in
warehouse
Ship to
warehouse
Make
Old View
New View
7. Supply Chain Insights Global Summit #SCISummit September 2013, p.7TM
Understanding Demand
• Aligning the lines?
• Pursue clear, simple connections for product and
information flow
Shelf take-away
Forecast
Shipments
Editor's Notes
Expand the sandbox and start playing a different game. Not many have the scale to do this.