1. Rules
1. Imagine that you are using Facebook.
2. Go through the slides and read the notes in
the Red Box
3. Please answer any questions in the Red Box
(answer with bullet point Letters and
Numbers – e.g.. A1, B2, C3)
4. Before starting, please expand the slideshow
to full screen to better see the content.
Continue to next slide

2. Imagine Steve Sack is your
friend on Facebook and you
received the following
message in your Facebook
NewsFeed about an app
called “Rites of Passage.”
A1. What would you do
next?
A2. Does reading this make
A2 you want to click on “Rites
of Passage”?
A3. What do you think the
app does?

3. Assuming you clicked on the
Link to the Facebook app…
B1. What would you do
next?
B2. Why would you accept
or not accept this app at this
point?

4. C1. What would you do next?
C2. Would you be interested in
completing the quiz at this point?
C3. How many questions would
you be willing to answer?
C4. Would you answer a question
in order to unlock new questions?
Would you rather see all questions
revealed from the start? Explain.

5. Imagine that you click “Yep, sure
did!” to driving a beater:
D1. Would you type in what kind
of car you drove?
D1

6. E1. Imagine you
answered, “Yep, sure did!” to
going to the prom.
Would you type in who you went
to the prom with?
E1

7. F1 F1. Imagine you
answered, “Yep, sure did!” to
throwing a party or a kegger.
Would you name the friends you
partied with?
F2. How many friends would you
name?

8. G1 G1. Imagine you
answered, “Yep, sure did!” to
falling victim to a bad fashion
trend.
Would you say which look or trend
you would rather forget about?

9. H1 H1. Imagine you
answered, “Yep, sure did!” to
lettering in a varsity sport:
Would you name the sports you
lettered in?

10. Imagine you finished the
quiz and this window
I1 popped up;
I1. Would you fill out these
fields in order to see your
results?
I2. If you answer “no,” due
to a privacy concern, would
you reconsider if you knew
these items wouldn’t be
public on Facebook?

11. Please describe what’s being
shown in sections J1-J4.
What is most interesting
J1 J2 thing on this page? Least
interesting?
J5. What additional
information would be
J4 interesting to you?
J3
J6. Would you return to the
app to view your friends’
answers?
J7. Would you invite friends
to take the quiz?