In My Inbox Issue 005 Mar 09

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A bitesized evaluation of an email marketing campaign

Published in: Design, Technology, Business
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In My Inbox Issue 005 Mar 09

  1. 1. In my Inbox Issue 005 Mar 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /
  2. 2. The Key Good feature Bad feature
  3. 3. In the inbox Reinforcement of the web address Use of web address in From Field. Attractive saving offer
  4. 4. Email without images No content displayed without images
  5. 5. Email with images Good use of third party award imagery to increase trust. “ Deal” styling not followed through on the email as a whole. Blue styling sinks into background so saving message is not reinforced. Where’s the 80% saving?
  6. 6. The landing page No % saved information is displayed “ Deal” styling is consistent and follows through from the email Good persuasive copy
  7. 7. In my Inbox Issue 005 Mar 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /

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