In the inbox Reinforcement of the web address Use of web address in From Field. Attractive saving offer
Email without images No content displayed without images
Email with images Good use of third party award imagery to increase trust. “ Deal” styling not followed through on the email as a whole. Blue styling sinks into background so saving message is not reinforced. Where’s the 80% saving?
The landing page No % saved information is displayed “ Deal” styling is consistent and follows through from the email Good persuasive copy
In my Inbox Issue 005 Mar 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /
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