The Power Of In-App Purchases

by Noel Llopis on Nov 08, 2010

4,700 views

The common-sense approach to make money on the App Store used to be to do anything to get on the top charts. In-app purchases changed all of that. Good in-app purchases can make your app profitable without being anywhere on the charts, and are the best hope for the independent developer. Come to this session to learn why IAPs can be so effective and how to leverage them effectively: what makes a good IAP, how to increase your user involvement, how to present IAPs in an attractive way, what things attract users, and what things turn them away. We'll go through lots of detailed real-world data from Flower Garden and other games with strong IAPs.

Less

5 Embeds 542

http://www.gamesbrief.com	536
http://faveoustest.appspot.com	2
http://us-w1.rockmelt.com	2
https://twitter.com	1
http://twitter.com	1

Statistics

Favorites: 22
Downloads: 152
Comments: 5
Embed Views: 542
Views on SlideShare: 4,158
Total Views: 4,700

Noel Llopis , iPhone game developer at Snappy Touch Good question, Nicole. Not sure about the best place. I would guess presenting the option early but not forcing it would be a good way to go. 1 year ago

Are you sure you want to Yes No

Jason Moore Key takeaway here is that you can tap your best customers for more money. However, i strongly caution anyone who wants to use IAP to upgrade a free app to ’pro’, intead of just having separate free and paid apps. http://www.xinsight.ca/blog/why-in-app-purchase-is-a-mistake/ 1 year ago

Ryan Ruud , Social Media Guru at W3i Nice deck, thanks. 1 year ago

Iain Barclay Very interesting, even without the commentary. Wondering if anyone has any experience or stories to share on IAP in non-game apps, eg. productivity or even business tools?

Thanks
Iain 1 year ago

Nicole Lazzaro , Player Experience Designer / Researcher, Consultant, Speaker at XEODesign, Inc. Great deck Noel. Thanks for sharing the numbers. Have you notice anything on how far into the game is the best place for In-App purchases? Such as before or after the first 10 levels of a game.

Game On!

\o/
Nicole 1 year ago

The Power Of In-App Purchases

by Noel Llopis on Nov 08, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 542

Statistics

The Power Of In-App Purchases — Presentation Transcript