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This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business …

This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business plan for an imaginary company.


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Transcript

  • 1. WP
    WESTPHAL PROMOTIONS
    Laura Calderone – Operations Management
    Christopher Curtis – Finance
    Lauren Pitts – Design and Development
    Breanne O’Neill – Competition Analysis
    Molly Tarlofsky - Marketing
  • 2. MISSION STATEMENT
    Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.
  • 3. EXECUTIVE SUMMARY/BUSINESS DESCRIPTION
    Service-Based Business
    Expected to open in September 2010
    Non-Profit Entity of Drexel University
    Apply for office space through SAFAC
    Target the artists of Drexel University
    Future of the Business
  • 4. WP
    MARKETING
  • 5. Analysis
    Target Market: students 18-25
    Upper-Classmen more
    1,635 Students in Antoinette Westphal College of Media Arts and Design
    Expect a lot of repeat clients
    Marketing Strategy
  • 6. Strengths and Weaknesses
    Strengths
    Little Competition
    Drexel Entity
    Low Expenses
    Experienced Advisor
    Weaknesses
    Student-Run Company
    Small Target Market
    Drexel Entity
    Standard Package Option
  • 7. Opportunities and Threats
    Opportunities
    All students can participate
    Only one of its kind
    Affordable
    Threats
    MadKo and DraKo
    Public Companies
  • 8. WP
    DESIGN AND DEVELOPMENT
  • 9. Departments
    Visual Arts
    Performing Arts
    Media Management
    Music Industry
    Fashion
  • 10. Staff
    Departments will be run by Cooperative Education (Co-Op) students
    Have a staff advisor – Larry Epstein
    Volunteers
    Independent study for university credit
    Projects – Senior Design
    Possible Class
  • 11. Services
    Newspaper
    Television
    Internet
    Radio
    Around Campus
    Campus Events
    Available to any Drexel Student
    Fee of $175.00
    Reapplied to returning customers
    Fees will be reclycled into the company {501 (c) (3)}
  • 12. WP
    OPERATIONS MANAGEMENT
  • 13. Quality
    Customer Experience
    Hiring Process
    Paring customer with right employee
    Customer feedback
  • 14. Efficiency
    Training
    Employee Involvement
    Minimize margin of error
  • 15. WP
    COMPETITION
  • 16. Competition
    Competition
    Limited within Drexel
    Outside PR firms
    MAD Dragon UNLTD
    Other AWCoMAD Majors
    Fashion Design
    Digital Media
  • 17. WP
    FINANCE
  • 18. Analysis
    Low cost start-up
    Student Organization
    Volunteers/Co-Op
    Make money back in the first year
  • 19. Net Profit
  • 20. Customers
  • 21. WP
    QUESTIONS?