WP<br />WESTPHAL PROMOTIONS<br />Laura Calderone – Operations Management<br />Christopher Curtis – Finance<br />Lauren Pit...
MISSION STATEMENT<br />Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel Univers...
EXECUTIVE SUMMARY/BUSINESS DESCRIPTION<br />Service-Based Business<br />Expected to open in September 2010<br />Non-Profit...
WP<br />MARKETING<br />
Analysis<br />Target Market: students 18-25<br />Upper-Classmen more<br />1,635 Students in Antoinette Westphal College of...
Strengths and Weaknesses<br />Strengths<br />Little Competition<br />Drexel Entity<br />Low Expenses<br />Experienced Advi...
Opportunities and Threats<br />Opportunities<br />All students can participate<br />Only one of its kind<br />Affordable<b...
WP<br />DESIGN AND DEVELOPMENT<br />
Departments<br />Visual Arts<br />Performing Arts<br />Media Management<br />Music Industry<br />Fashion<br />
Staff<br />Departments will be run by Cooperative Education (Co-Op) students<br />Have a staff advisor – Larry Epstein<br ...
Services<br />Newspaper<br />Television<br />Internet<br />Radio<br />Around Campus<br />Campus Events<br />Available to a...
WP<br />OPERATIONS MANAGEMENT<br />
Quality<br />Customer Experience<br />Hiring Process<br />Paring customer with right employee<br />Customer feedback<br />
Efficiency<br />Training<br />Employee Involvement<br />Minimize margin of error<br />
WP<br />COMPETITION<br />
Competition<br />Competition<br />Limited within Drexel<br />Outside PR firms<br />MAD Dragon UNLTD<br />Other AWCoMAD Maj...
WP<br />FINANCE<br />
Analysis<br />Low cost start-up<br />Student Organization<br />Volunteers/Co-Op<br />Make money back in the first year<br />
Net Profit<br />
Customers<br />
WP<br />QUESTIONS?<br />
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This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business plan for an imaginary company.

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  1. 1. WP<br />WESTPHAL PROMOTIONS<br />Laura Calderone – Operations Management<br />Christopher Curtis – Finance<br />Lauren Pitts – Design and Development<br />Breanne O’Neill – Competition Analysis<br />Molly Tarlofsky - Marketing<br />
  2. 2. MISSION STATEMENT<br />Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.<br />
  3. 3. EXECUTIVE SUMMARY/BUSINESS DESCRIPTION<br />Service-Based Business<br />Expected to open in September 2010<br />Non-Profit Entity of Drexel University<br />Apply for office space through SAFAC<br />Target the artists of Drexel University<br />Future of the Business<br />
  4. 4. WP<br />MARKETING<br />
  5. 5. Analysis<br />Target Market: students 18-25<br />Upper-Classmen more<br />1,635 Students in Antoinette Westphal College of Media Arts and Design<br />Expect a lot of repeat clients<br />Marketing Strategy<br />
  6. 6. Strengths and Weaknesses<br />Strengths<br />Little Competition<br />Drexel Entity<br />Low Expenses<br />Experienced Advisor<br />Weaknesses<br />Student-Run Company<br />Small Target Market<br />Drexel Entity<br />Standard Package Option<br />
  7. 7. Opportunities and Threats<br />Opportunities<br />All students can participate<br />Only one of its kind<br />Affordable<br />Threats<br />MadKo and DraKo<br />Public Companies<br />
  8. 8. WP<br />DESIGN AND DEVELOPMENT<br />
  9. 9. Departments<br />Visual Arts<br />Performing Arts<br />Media Management<br />Music Industry<br />Fashion<br />
  10. 10. Staff<br />Departments will be run by Cooperative Education (Co-Op) students<br />Have a staff advisor – Larry Epstein<br />Volunteers<br />Independent study for university credit<br />Projects – Senior Design<br />Possible Class<br />
  11. 11. Services<br />Newspaper<br />Television<br />Internet<br />Radio<br />Around Campus<br />Campus Events<br />Available to any Drexel Student<br />Fee of $175.00<br />Reapplied to returning customers<br />Fees will be reclycled into the company {501 (c) (3)}<br />
  12. 12. WP<br />OPERATIONS MANAGEMENT<br />
  13. 13. Quality<br />Customer Experience<br />Hiring Process<br />Paring customer with right employee<br />Customer feedback<br />
  14. 14. Efficiency<br />Training<br />Employee Involvement<br />Minimize margin of error<br />
  15. 15. WP<br />COMPETITION<br />
  16. 16. Competition<br />Competition<br />Limited within Drexel<br />Outside PR firms<br />MAD Dragon UNLTD<br />Other AWCoMAD Majors<br />Fashion Design<br />Digital Media<br />
  17. 17. WP<br />FINANCE<br />
  18. 18. Analysis<br />Low cost start-up<br />Student Organization<br />Volunteers/Co-Op<br />Make money back in the first year<br />
  19. 19. Net Profit<br />
  20. 20. Customers<br />
  21. 21. WP<br />QUESTIONS?<br />
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