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This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a......

This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business plan for an imaginary company.

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  • 1. WP
    WESTPHAL PROMOTIONS
    Laura Calderone – Operations Management
    Christopher Curtis – Finance
    Lauren Pitts – Design and Development
    Breanne O’Neill – Competition Analysis
    Molly Tarlofsky - Marketing
  • 2. MISSION STATEMENT
    Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.
  • 3. EXECUTIVE SUMMARY/BUSINESS DESCRIPTION
    Service-Based Business
    Expected to open in September 2010
    Non-Profit Entity of Drexel University
    Apply for office space through SAFAC
    Target the artists of Drexel University
    Future of the Business
  • 4. WP
    MARKETING
  • 5. Analysis
    Target Market: students 18-25
    Upper-Classmen more
    1,635 Students in Antoinette Westphal College of Media Arts and Design
    Expect a lot of repeat clients
    Marketing Strategy
  • 6. Strengths and Weaknesses
    Strengths
    Little Competition
    Drexel Entity
    Low Expenses
    Experienced Advisor
    Weaknesses
    Student-Run Company
    Small Target Market
    Drexel Entity
    Standard Package Option
  • 7. Opportunities and Threats
    Opportunities
    All students can participate
    Only one of its kind
    Affordable
    Threats
    MadKo and DraKo
    Public Companies
  • 8. WP
    DESIGN AND DEVELOPMENT
  • 9. Departments
    Visual Arts
    Performing Arts
    Media Management
    Music Industry
    Fashion
  • 10. Staff
    Departments will be run by Cooperative Education (Co-Op) students
    Have a staff advisor – Larry Epstein
    Volunteers
    Independent study for university credit
    Projects – Senior Design
    Possible Class
  • 11. Services
    Newspaper
    Television
    Internet
    Radio
    Around Campus
    Campus Events
    Available to any Drexel Student
    Fee of $175.00
    Reapplied to returning customers
    Fees will be reclycled into the company {501 (c) (3)}
  • 12. WP
    OPERATIONS MANAGEMENT
  • 13. Quality
    Customer Experience
    Hiring Process
    Paring customer with right employee
    Customer feedback
  • 14. Efficiency
    Training
    Employee Involvement
    Minimize margin of error
  • 15. WP
    COMPETITION
  • 16. Competition
    Competition
    Limited within Drexel
    Outside PR firms
    MAD Dragon UNLTD
    Other AWCoMAD Majors
    Fashion Design
    Digital Media
  • 17. WP
    FINANCE
  • 18. Analysis
    Low cost start-up
    Student Organization
    Volunteers/Co-Op
    Make money back in the first year
  • 19. Net Profit
  • 20. Customers
  • 21. WP
    QUESTIONS?