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This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business ...

This is a presentation I put together for my group in my Entertainment and Arts Management class. The class focused on the basics of Strategic Management, and the end project was to create a business plan for an imaginary company.

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    Presentation Presentation Presentation Transcript

    • WP
      WESTPHAL PROMOTIONS
      Laura Calderone – Operations Management
      Christopher Curtis – Finance
      Lauren Pitts – Design and Development
      Breanne O’Neill – Competition Analysis
      Molly Tarlofsky - Marketing
    • MISSION STATEMENT
      Our mission is to utilize our abilities as a stepping-stone to assist the artists of Drexel University to flourish and to thrive in the community.
    • EXECUTIVE SUMMARY/BUSINESS DESCRIPTION
      Service-Based Business
      Expected to open in September 2010
      Non-Profit Entity of Drexel University
      Apply for office space through SAFAC
      Target the artists of Drexel University
      Future of the Business
    • WP
      MARKETING
    • Analysis
      Target Market: students 18-25
      Upper-Classmen more
      1,635 Students in Antoinette Westphal College of Media Arts and Design
      Expect a lot of repeat clients
      Marketing Strategy
    • Strengths and Weaknesses
      Strengths
      Little Competition
      Drexel Entity
      Low Expenses
      Experienced Advisor
      Weaknesses
      Student-Run Company
      Small Target Market
      Drexel Entity
      Standard Package Option
    • Opportunities and Threats
      Opportunities
      All students can participate
      Only one of its kind
      Affordable
      Threats
      MadKo and DraKo
      Public Companies
    • WP
      DESIGN AND DEVELOPMENT
    • Departments
      Visual Arts
      Performing Arts
      Media Management
      Music Industry
      Fashion
    • Staff
      Departments will be run by Cooperative Education (Co-Op) students
      Have a staff advisor – Larry Epstein
      Volunteers
      Independent study for university credit
      Projects – Senior Design
      Possible Class
    • Services
      Newspaper
      Television
      Internet
      Radio
      Around Campus
      Campus Events
      Available to any Drexel Student
      Fee of $175.00
      Reapplied to returning customers
      Fees will be reclycled into the company {501 (c) (3)}
    • WP
      OPERATIONS MANAGEMENT
    • Quality
      Customer Experience
      Hiring Process
      Paring customer with right employee
      Customer feedback
    • Efficiency
      Training
      Employee Involvement
      Minimize margin of error
    • WP
      COMPETITION
    • Competition
      Competition
      Limited within Drexel
      Outside PR firms
      MAD Dragon UNLTD
      Other AWCoMAD Majors
      Fashion Design
      Digital Media
    • WP
      FINANCE
    • Analysis
      Low cost start-up
      Student Organization
      Volunteers/Co-Op
      Make money back in the first year
    • Net Profit
    • Customers
    • WP
      QUESTIONS?