A letter to special cardholders to drive business for an important sale. It increased business by 12%.

1. Dear valued customer,
The power of home sweet home. The power of something new. The power of shopping! We understand. That’s why we’re inviting you to our
Preview Day and Power Wednesday event Tuesday, October 2 and Wednesday, October 3. Is the sofa in the family room looking a
little ragged? Have you been feeling the need for a new recliner to drop into at the end of a long day? Is your back begging for a new
mattress? Exercise your power and satisfy your craving. We can’t think of a better time for you to shop our Furniture Galleries and Furniture
stores for everything you need to make a fabulous haven. Along with terrific sale prices, present this letter and you’ll receive an extra 15%
off in-stock furniture, mattress and area rug purchases as well as an extra 15% off most special orders. If you don’t have your
letter, don’t worry. You’ll save 10% on in-stock purchases and most special orders. Customary exclusions apply; see below for details.
The savings don’t stop there. You’ll also receive free delivery on your furniture, mattress, area rug and furniture accessory purchases of
$500 or more. (A $60 value; within our normal delivery area only.) This is truly best time to shop for everything you need to spruce up your
living space, with our exquisite selection of quality, luxurious furniture and mattresses in a variety of styles from formal to casual and
traditional to modern. Shop our Preview Day and Power Wednesday event to save big on the things you need to create the place you’ll
love to come home to. You deserve it.
Sincerely,
POWER
Divisional Vice President
Director of Furniture Galleries
wednesday
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For the location nearest you, visit us online at bostonstore.com
Cannot be used with any other coupon or special offer. Letter must be presented at time of purchase. Letter valid for one entire purchase;
choose as many items as you like. Duplicates will not be honored. Excludes Yellow Dot Clearance, Incredible Value merchandise, Door Busters,
Bonus Buys, Bernhardt, Canadel, Century, Hickory Chair, Lexington, Stanley, Stearns & Foster, Tempur-Pedic, service departments and gift cards.
Cannot be applied to previously purchased merchandise or mail/phone/internet orders.
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