Creative copy to advertise the trends of the season and drive business.

1. Thursday, April 3 through Saturday, April 5, 2008.
extra 25% off
a single sale price pair of shoes or handbag item
STARTS THURSDAY, APRIL 3 WITHWITH
STARTS THURSDAY, APRIL 3
PREVIEW DAYS!
PREVIEW DAYS
Cannot be used in conjunction with any other coupon or special offer. Coupon will not be available in stores.
Coupon must be presented at time of purchase. Duplicates will not be honored. One coupon per item. Coupon
excludes Yellow Dot Clearance, Incredible Value merchandise, Bonus Buys, Door Busters, Anne Klein Bridge, Ugg,
Calvin Klein handbags, Coach, Brahmin, Brighton, and regular price merchandise. Coupons are not valid on Breast
Cancer Awareness merchandise, special orders, gift cards or in service departments. Cannot be applied to previously
purchased merchandise or mail/phone/internet orders.
PRESORTED STANDARD
331 West Wisconsin Avenue U.S. POSTAGE
Milwaukee, WI 53203 PAID
THE BON-TON STORES, INC.
Please deliver
Fri.-Mon, Mar. 28-31.
For the store nearest you, visit us at carsons.com.
The Big Deal Preview Days prices effective Thursday, April 3 through
Saturday, April 5, 2008; all other sale prices effective Thursday,
April 3 through Saturday, April 12, 2008. Merchandise, style and color
availability may vary by store. Footwear not at Gateway. [16000]
THE BEST & BIGGEST SHOE & HANDBAG
EVENT OF THE SEASON!
THE FOCUS ON STYLE BEGINS
THURSDAY, APRIL 3 WITH
PREVIEW DAYS!
PREVIEW DAYS CONTINUE THROUGH SATURDAY, APRIL 5.

2. THE BEST & BIGGEST Noteworthy
SHOE & HANDBAG EVENT Release your feet and give you
r arm something
OF THE SEASON! to swing about. These trends
will get you
noticed this spring:
Here’s where our best and brightest take the stage. • Marvelous Metallics: Bol
d brass, glittering
gold, sparkling silver... you get
It begins with our PREVIEW DAYS, Thursday, April 3 through Saturday, April 5. the picture.
• Perfectly Patent: Reflect
your inner diva.
You can shop the best selection before the sale is announced to the public, Red, black, whatever... find you
r glow.
and find all the styles to unleash your inner star power. • Brilliant Brights: A lively
twist on the
traditional... washed in shades
Plus, our GOODWILL SALE is now in progress! Receive a coupon for 20% off of spring
or dipped in daring hues.
a single item for each apparel or home merchandise donation you make. • Wow-me Whites: It’s a bur
st of crisp,
Hurry in, though, our Goodwill Sale ends Monday, April 7. (Psst! It’s the best time clean freshness and a dash of
class in
to save on all your shoe and handbag needs – not to mention everything else!) stunning silhouettes.
Sorry, Shoe & Handbag coupon not valid in conjunction with Goodwill Sale coupons. Some exclusions may apply to
Goodwill Sale coupons. The Big Deal Shoe & Handbag event continues through Saturday, April 12, 2008.
FRONT AND CENTER!
Garner some attention in styles from these makers and more:
AK Anne Klein® • Bandolino • Børn® • Clarks® • Liz Claiborne
Rampage • Naturalizer® • Nine West • Söfft • Stone Mountain®
Pursuits, Ltd. • Tignanello