Short overview on business results from social software for sales/marketing and customer service

1. The Knowledge Gap There’s a huge divide between what employees, customers, and partners know about your product, and services and what they need to know to deliver the best possible results. We call this the “Knowledge Gap”.

2. OutStart: Closing the Knowledge Gap AUTOMATE the development, management, maintenance and delivery of modular & personalized learning content – Learning Systems CAPTURE & SHARE expert and user generated ideas, experiences, insights – Social Software for Business EXTEND reach to deliver and track mobile content to any user anywhere using ubiquitous, always available mobile devices – Mobile Solutions

3. SBSfor Customer Service & Support Social Business Software for support enables support organizations to improve customer service while decreasing call volumes and minimizing escalations, all while saving agents and experts for the highest priority issues and interactions Peer Support and Knowledge Sharing Reduced Support Costs Call Deflection Savings 90% get response in 24 hrs 400,000 reads/month Call Deflections resulting in >250% ROI monthly

4. SBSfor Sales & Marketing Social Business Software for Sales and Marketingallows sales teams to spend less time searching and more time selling, while connecting marketing and sales to the best information for each deal, and shortening time for new hires to come up to speed Sales Effectiveness and Increased Productivity Improved access to expertise Sales team ready to sell in ½ the time 4x employees sharing Sales team receives answer in as little as 1 hour

6. Ability to capture conversations as they occur (critical to re-use)

7. An expert network for finding the right resource

8. Optional workflow to capture business process

9. Integration with back-end systems

10. Analytics and reporting

11. Scalability and reliability to meet SLAsHolistic approach - A key to success with SBS is to offer a holistic approach that brings online conversations together with the ways you already communicate (email, MS Office, etc.)

12. Thank You! Learn more: www.outstart.com/sbs_overview.htmUpcoming events:Social Media for Business Executive Roundtable, Andover MA, Nov 17Making Social Media Work, CRM Magazine Web Event, Nov 18