Improve your personal brand with social media - by Liven Varghese

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Improve your personal brand with social media
Liven Varghese - IT Strategist , Technology Leader
Group IT Director , SgT Group
Mail : liven.varghese@gmail.com
www.livenvarghese.com

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Improve your personal brand with social media
Build your reputation, establish valuable networks, explore more areas, social media plays an important role. We
can see there are lot of social media’s which can help on personal branding, but stick on 3 – 4 leading ones , to
ensure all giving same level of visibility and same direction.
Internet is the medium which you can target more audience both in globally and locally, hence social media is a
powerful tool to build positive personal brand.

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Improve your personal brand with social media
I would suggest exploring more on leading social Medias like Facebook, Twitter, LinkedIn and Pinterest. Here few
tips help you to promote personal branding on social media's.
Facebook - #1 social networking site
 Set up URL with personal brand name
 Tailor the contents to your unique brand to make an positive impression
 Profile with correct details on academic, jobs, contacts etc
 Ensure the updates and status - match with your branding objective
 Don’t bad mouth others, also don’t post / tag inappropriate pictures.
 Share, comment, like only to the relevant topics

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Improve your personal brand with social media
LinkedIn - #1 professional network site
 Customize the URL with your brand name
 Use professional headline to show case your brand
 Choose right profile picture
 Put work experience and your achievements in detailed manner
 Get recommendations and endorsements – world is run by recommendations and endorsement will give
you more credibility.
 Join on relevant groups that you master or gain knowledge.
 Put your valuable comments on online discussions.
 Regular check to know, who view your profile – this will surely help you to build and extend relationships.

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Improve your personal brand with social media
Twitter - #1 micro blogging tool
 Best micro blogging tool for branding
 Link your twitter account with other social media’s to ensure all have unique information
 Share the good stuff. The more you share the good articles or updates, the more peoples will want to
listen to you.
 Choose right profile picture with clear visibility
 Ensure Twitter profile match with other social medias
 Tweet or re tweet updates, news, articles, and trends about your field – at least once a day.

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Improve your personal brand with social media
Pinterest - #1 leading pinboard-style photo sharing website
 Picture is worth a thousand words - Just pin the images which you see relevant to your interests &
industry.
 Pin your visual resume
 Ensure you pin only informative, unique and positive images or works
 Create your Pinboard based on your branding tagline and your key interests.
 Show case your work – best tool to bring together your output under one platform (especially good for
designers and photographers).
Sure personal branding is a time consuming process. Define clear strategy and active in key social media’s. It is
not a good move to scale your brand on 10 social media, stick on few popular ones. I believe above tips helps to
effectively market you online.
Promote your positive personal branding by social media..!
For more personal branding articles visit Personal branding articles by Liven Varghese