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How to use Internet
Marketing in your
Beverage Marketing
Strategy
Jorge Olson – Liquid Brands Management, Inc.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com
0
1

On this Webinar

Jorge Olson, CEO of Liquid Brands Management, Inc and Author
Jorge Olson is the author of the books “Build Your
Beverage Empire” and “The Unselfish Guide to Self
Promotion”. He’s owned many consumer packaged
goods brands and distribution companies in the USA
and in Mexico. Jorge is also an analyst to Hedge
Funds, Mutual Funds and other institutional investors
that want to invest in the beverage and consumer
goods industries. Jorge is currently the president and
CEO of Premier Brands, Inc.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com
0
2

Items to Discuss
What is Internet Marketing?
Is your Website Ready for the Internet?
Keyword Research
What is a Blog?
What is E-mail Marketing?
What is Search Engine Marketing?
What is Search Engine Optimization
Link Building
Pay per Click Advertising
Social Media Marketing
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com
Internet Marketing for your Beverage Marketing Strategy

0
3

The Secret: Internet Marketing?
Yes, there is a secret!
No, it is not social media, it is
not Facebook, likes, Twitter,
Instagram…
The Secret is 15 Years Old
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com
Internet Marketing for your Beverage Marketing Strategy

What is Internet Marketing?
Also called Internet Advertising, uses the internet to deliver
promotional marketing messages to consumers. It includes Email Marketing, Search Engine Marketing, many types of
Social Media Marketing, many types of display advertising
(web banner and mobile advertising).
The BIG question… What can it do for you?

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

0
4
Internet Marketing for your Beverage Marketing Strategy

Is your website ready for the
Internet?
Is it user-friendly, visually appealing?
Is it simple and easy to navigate?
Does it load quickly?
Is it easy to find your contact information?
Does it focus on helping your customers make a decision?

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

0
5
Internet Marketing for your Beverage Marketing Strategy

0
6

Does your Website reflect the overall branding and concept
of your Product?
Color Scheme
Pantones
Consistency

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@lquidbm.com

Www.Liquidbrandsmanagement.com
Internet Marketing for your Beverage Marketing Strategy

Keyword Research
What are your keywords?
How to do a keyword research
Why everybody says that keyword research is the
most important part of Internet Marketing?

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

0
7
Internet Marketing for your Beverage Marketing Strategy

What is a Blog?
A blog is an abbreviation of weblog. Blog represents
thoughts or opinions of the website author (in this case the
product) and are updated on a consistent basis for viewing by
the general public.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

0
8
Internet Marketing for your Beverage Marketing Strategy

What is E-mail Marketing?
E-mail marketing is a form of direct marketing which uses
electronic mail as a means of communicating commercial
messages to an audience.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

0
9
Internet Marketing for your Beverage Marketing Strategy

What is Search Engine
Marketing (SEM)?
Is the process of improving the visibility of a website or a
web page in a search engine’s thru optimization or
advertising.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

1
0
Internet Marketing for your Beverage Marketing Strategy

What is SEO?
Is the process of improving the
visibility of a website or a web
page in a search engine’s
natural or un-paid (“organic”)
results.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

1
1
Internet Marketing for your Beverage Marketing Strategy

Link Building
In the field of Search Engine
Optimization, linkbuilding
describes the actions aimed at
increasing the number and
quality of inbound links to a
page.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

1
2
Internet Marketing for your Beverage Marketing Strategy

Pay per Click Advertising
Is an Internet Advertising Model used to direct traffic to
websites, in which advertisers pay the publisher (the website
owner) when the ad is clicked.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

1
3
Internet Marketing for your Beverage Marketing Strategy

Social Media Marketing
Social Media Marketing refers to
the process of gaining visitors to a
website, leads or product
awareness through Social Media
Site.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

1
4
1
5

Questions?

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com
1
6

Contact Us

Liquid Brands Management, Inc.
Office1: 888-276-5688
Office2: 619-722-5033

Visit Our site

Facebook

Friend Us

Twitter

Follow Us

E-mail: info@liquidbm.com

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com
www.liquidbrandsmanagement.com

Thank You !
And Please register to our next webinar.

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

Www.Liquidbrandsmanagement.com

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Internet Marketing for your Beverage Marketing Strategy

  • 1. How to use Internet Marketing in your Beverage Marketing Strategy Jorge Olson – Liquid Brands Management, Inc. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com
  • 2. 0 1 On this Webinar Jorge Olson, CEO of Liquid Brands Management, Inc and Author Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. Jorge is currently the president and CEO of Premier Brands, Inc. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com
  • 3. 0 2 Items to Discuss What is Internet Marketing? Is your Website Ready for the Internet? Keyword Research What is a Blog? What is E-mail Marketing? What is Search Engine Marketing? What is Search Engine Optimization Link Building Pay per Click Advertising Social Media Marketing CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com
  • 4. Internet Marketing for your Beverage Marketing Strategy 0 3 The Secret: Internet Marketing? Yes, there is a secret! No, it is not social media, it is not Facebook, likes, Twitter, Instagram… The Secret is 15 Years Old CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com
  • 5. Internet Marketing for your Beverage Marketing Strategy What is Internet Marketing? Also called Internet Advertising, uses the internet to deliver promotional marketing messages to consumers. It includes Email Marketing, Search Engine Marketing, many types of Social Media Marketing, many types of display advertising (web banner and mobile advertising). The BIG question… What can it do for you? CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 0 4
  • 6. Internet Marketing for your Beverage Marketing Strategy Is your website ready for the Internet? Is it user-friendly, visually appealing? Is it simple and easy to navigate? Does it load quickly? Is it easy to find your contact information? Does it focus on helping your customers make a decision? CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 0 5
  • 7. Internet Marketing for your Beverage Marketing Strategy 0 6 Does your Website reflect the overall branding and concept of your Product? Color Scheme Pantones Consistency CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@lquidbm.com Www.Liquidbrandsmanagement.com
  • 8. Internet Marketing for your Beverage Marketing Strategy Keyword Research What are your keywords? How to do a keyword research Why everybody says that keyword research is the most important part of Internet Marketing? CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 0 7
  • 9. Internet Marketing for your Beverage Marketing Strategy What is a Blog? A blog is an abbreviation of weblog. Blog represents thoughts or opinions of the website author (in this case the product) and are updated on a consistent basis for viewing by the general public. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 0 8
  • 10. Internet Marketing for your Beverage Marketing Strategy What is E-mail Marketing? E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 0 9
  • 11. Internet Marketing for your Beverage Marketing Strategy What is Search Engine Marketing (SEM)? Is the process of improving the visibility of a website or a web page in a search engine’s thru optimization or advertising. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 1 0
  • 12. Internet Marketing for your Beverage Marketing Strategy What is SEO? Is the process of improving the visibility of a website or a web page in a search engine’s natural or un-paid (“organic”) results. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 1 1
  • 13. Internet Marketing for your Beverage Marketing Strategy Link Building In the field of Search Engine Optimization, linkbuilding describes the actions aimed at increasing the number and quality of inbound links to a page. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 1 2
  • 14. Internet Marketing for your Beverage Marketing Strategy Pay per Click Advertising Is an Internet Advertising Model used to direct traffic to websites, in which advertisers pay the publisher (the website owner) when the ad is clicked. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 1 3
  • 15. Internet Marketing for your Beverage Marketing Strategy Social Media Marketing Social Media Marketing refers to the process of gaining visitors to a website, leads or product awareness through Social Media Site. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com 1 4
  • 16. 1 5 Questions? CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com
  • 17. 1 6 Contact Us Liquid Brands Management, Inc. Office1: 888-276-5688 Office2: 619-722-5033 Visit Our site Facebook Friend Us Twitter Follow Us E-mail: info@liquidbm.com CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com
  • 18. www.liquidbrandsmanagement.com Thank You ! And Please register to our next webinar. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: info@liquidbm.com Www.Liquidbrandsmanagement.com