To win in 2015, talent acquisition and business leaders need to stay ahead of the latest recruiting trends. Learn 3 must-know talent acquisition trends for 2015. Download the full US global recruitment trends: http://linkd.in/1sNpqvi

1. 1
3 Recruiting Trends You Need to Know
And how to build them into your 2015 budget and strategy

2. Meet your presenters
#hiretowin

3. Today’s webcast agenda
Top recruiting trends from LinkedIn surveys and data
How to prepare for these trends in your 2015 strategy
All sources LinkedIn surveys or data unless otherwise stated
#hiretowin

4. Based on the largest survey of talent
acquisition leaders in the world, LinkedIn’s 4th
annual study
4,125
recruiting leaders
31
countries
14
industries
#hiretowin

5. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

6. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

7. Talent acquisition set to intensify
Percent of recruiting leaders projecting an increase in 2015
Hiring
Volume
Recruiting
Budget
75
50
25
0
2011 2012 2013 2014
#hiretowin

8. Talent acquisition set to intensify
Percent of recruiting leaders projecting an increase in 2015
Hiring
Volume
Recruiting
Budget
75
50
25
0
2011 2012 2013 2014
#hiretowin

9. Most regions are optimistic
Percent of recruiting leaders projecting hiring increase in 2015
North America
Brazil
Asia
Europe
80
70
60
50
40
30
2011 2012 2013 2014
#hiretowin

10. Most regions are optimistic
Percent of recruiting leaders projecting hiring increase in 2015
North
America
Europe
Asia
Brazil
80
70
60
50
40
30
2011 2012 2013 2014
#hiretowin

11. North American and Asian CXO’s are most optimistic
Percent of CXOs projecting increase in overall staffing levels
57%
51%
46%
55%
North America
Asia
Brazil
Europe
30.00% 50.00% 70.00%
#hiretowin

12. The global economy is expected to pick up
speed … strengthening to 3.4 and 3.5 percent in
2015 and 2016, respectively.
World Bank Global Economic Prospects, June 2014
#hiretowin

13. Biggest obstacles to landing talent in 2015 will be
competition & compensation
50%
45%
40%
35%
30%
25%
20%
2012 2013 2014
Competition
Compensation
Lack of interest in our
employer brand
Location
% global companies
#hiretowin

14. Prepare to compete for talent in 2015
Next steps for your strategic planning
 Inform your executives about
increasing competition for top talent
 Use data to quantify talent pools
and supply-demand
#hiretowin

15. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

16. 64%
Of global talent leaders believe
they’re not doing a great job
tracking ROI on sources of hire
#intalent

17. Quality is the most valuable hiring metric
% ranking as top metric for tracking recruiting team performance
18%
25%
44%
0% 10% 20% 30% 40% 50%
Quality of hire
Time to fill
Hiring manager
satisfaction
#hiretowin

18. ‘Career-centric’ online media are core sources
College recruiting
Internet job boards
Company career
website
CRM system
Referral programs
Diversity recruiting
programs
General career fairs
General social media
Internal hires
Internet resume databases
Print/trade journals
Other
RPO’s, contingency &
staffing agencies
Social professional
networks
ATS/internal candidate database
50%
40%
30%
20%
10%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Quantity of hires: top sources
Quality of hires: top sources
#hiretowin

19. ‘Career-centric’ online media are core sources
Referral programs
College recruiting
Internet job boards
Company career
website
CRM system
Diversity recruiting
programs
General career fairs
General social media
Internal hires
Internet resume databases
Print/trade journals
Other
RPO’s, contingency
& staffing agencies
Social professional
networks
ATS/internal candidate database
50%
40%
30%
20%
10%
0%
0% 20% 40% 60% 80%
Quantity of hires: top sources
Quality of hires: top sources
#hiretowin

20. Professional networks now a top source of
quality hires
Percent ranking each source of hire in top 4 for ‘quality hires’
Job boards
Social
professional
networks
RPO's/Staffing
Employee
referrals
45
40
35
30
25
20
2011 2012 2013 2014
#hiretowin

21. LinkedIn’s talent ecosystem continues to scale
700
600
500
400
300
200
100
0
350
300
250
200
150
100
50
0
Average
open jobs
(000s)
Q2 2011 Q2 2012 Q2 2013 Q2 2014
LinkedIn
Members
(millions)
Members
#hiretowin

22. LinkedIn’s talent ecosystem continues to scale
700
600
500
400
300
200
100
0
350
300
250
200
150
100
50
0
Q2 2011 Q2 2012 Q2 2013 Q2 2014
Average
open jobs
(000s)
75M
new members in
the past 12
months
LinkedIn
Members
(millions)
Jobs
Member
s
#hiretowin

23. Get value from your online sources in 2015
Next steps for your strategic planning
 Focus on ‘career-centric’ sites,
rather than broad-appeal sites
 Optimize job descriptions for
online distribution, search, and
recommendation
 Measure ROI to across sources of
hire to determine your investment
strategy
#hiretowin

24. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

25. Case for increased investment in employer brand
Percent of recruiters saying that ‘employer brand’ …
100
75
50
25
0
has significant
impact on hiring
is a top priority has enough
resources
is measured
43%
36%
75%
56%
#hiretowin

26. Top 4 channels for promoting employer brand
% ranking channel as most effective in promoting employer brand
90%
80%
70%
60%
50%
40%
30%
2012 2013 2014
Company website
Online professional
networks (e.g., LinkedIn)
Friends/family, word of
mouth
Social media (e.g.,
Facebook, Twitter)
#hiretowin

27. 76%
of job applicants viewed an
employee’s LinkedIn profile
in the last 6 months
#intalent

28. Boosting employer brand investment in 2015
Next steps for your strategic planning
 Benchmark employer brand budget against
other talent and HR investments — is employer
brand funded in line with priorities?
 Leverage your employees as ambassadors,
their profiles are another brand touch point
 Create a social & content program to stay
top of mind with candidates; Partner with
marketing
 Create a consistent candidate experience
across all sources of hire
#hiretowin

29. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey &
research
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

30. Recruiting leaders believe these 3 trends are
here to stay
Percent of recruiters ranking something as a top 3 ‘long lasting’ trend
Trend Percent
1) Using social and professional
networks 37%
2) Upgrading employer brand 33%
3) Sourcing passive candidates 26%
4) Being a strategic talent advisor to the
business 19%
5) Boosting referral programs 17%
#hiretowin

31. Most companies recruit passive candidates
48% Netherlands
41% Belgium 72% US
83% China
61% Global Average
85%
Professionals are
willing to talk to a
recruiter #hiretowin

32. Different countries see a different future for
recruiting
Top ‘up-and-coming’ trend for selected geographies
Belgium
Remote workforce options
Germany, Italy, Netherlands
Recruiting becoming more like marketing
Australia, India, South Africa
Improved candidate & job matching
USA, Canada, Mexico & Brazil
Improved candidate & job matching
China
Using “big data” to
predict future talent
needs
#hiretowin

33. …but matching candidates to jobs has global
appeal
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Using in-house
marketing
to advertise
our
employee
experience
Recruiting
becoming
more like
marketing
Focusing
on referrals
as a
primary
source of
talent
Using "big
data" for
predicting
future
talent
needs
Improved
candidate
and job
matching
Defining
and
measuring
the quality
of our hires
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Improved
candidate
and job
matching
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Proving
ROI for our
recruiting
tools
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#hiretowin

34. …but matching candidates to jobs has global
appeal
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Recruiting
becoming
more like
marketing
Improved
candidate
and job
matching
Using "big
data" for
predicting
future
talent
needs
Using in-house
marketing
to advertise
our
employee
experience
Recruiting
becoming
more like
marketing
Focusing
on referrals
as a
primary
source of
talent
Using "big
data" for
predicting
future
talent
needs
Improved
candidate
and job
matching
Defining
and
measuring
the quality
of our hires
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Improved
candidate
and job
matching
Proving
ROI for our
recruiting
tools
Defining
and
measuring
the quality
of our hires
Proving
ROI for our
recruiting
tools
Proving
ROI for our
recruiting
tools
Recruiting
becoming
more like
marketing
Upcoming
Trend #1
Upcoming
Trend #2
Upcoming
Trend #3
USA UK Nordics Germany France Spain Australia India Brazil China
#1
Improved candidate and job
matching
#hiretowin

35. LinkedIn matching: right jobs, right talent, right
time
Your
Jobs
Profiles on
LinkedIn
Reach passive candidates across multiple channels
LinkedIn
Matching
Engine
xyzCo
Careers at xyzCo
Multiple delivery channels to all
members
Opportunity
Recommendations
> 50%
of all job views on LinkedIn
come through
recommendations
#hiretowin

36. Sneak preview for 2015: Company fit & search
visualization in LinkedIn Recruiter
THE ECONOMIC GRAPH
Recrui ter Search
Company f i t &
search visual izat ion
Company fit
Prioritizes candidates based on:
 Similarities to your employees
 Likelihood to engage with recruiters
 Behavioral interest in your company
Search visualization
 Visual interactions and insights
 Data visualization for hiring managers
#hiretowin

37. Plan for a world of better job & candidate matching
Next steps for your strategic planning
 Use industry-standard titles and
keywords to ensure your jobs are search
optimized
 Analyze top performers at your company
to identify attributes of quality hires so
you can prioritize candidates to target
#hiretowin

38. 4 trends to build into your 2015 plan
Based on LinkedIn’s 2015 Global Recruiting Trends survey
1 Prepare for growth and investment in 2015
2 Career-centered online media are top sources of quality hires
3 Employer brand considered important but resourcing lags
4 Improved candidate and job matching expected to reshape recruiting
#hiretowin

39. Three practical steps for 2015 planning
Inspire your team to give data-driven business
advice for finding quality hires in a competitive talent
environment
1
2
Quantify ROI of each source of hire to determine
how much to invest in each source and find more
quality talent
3
Up-skill your team to use new sourcing and
employer brand techniques & tools to stay ahead in
2015
#hiretowin

40. Newly released: 2015 US Recruiting Trends
Based on the largest survey of talent acquisition leaders in the world
Download now: http://linkd.in/1sNpqvi
#hiretowin