As a sales professional, you may not think of yourself as a brand, but that's exactly what you are. And if you're like most sales professionals, your LinkedIn profile page is your primary professional branding platform. To help you make the most out of your LinkedIn presence, join us for the latest INside Sales webinar where we will show you how to turn your online brand into a gold mine of information and value for your prospects.

1. INside Sales Series:
Optimising your professional brand to accelerate sales
Ben Eatwell
Marketing Manager ANZ
LinkedIn Sales Solutions

2. Why is a professional brand important?
81%
35%
72%
81% of buyers are more
likely to engage with you if
you have a professional
brand
Reps that exceed quota get
35% more page views
Sales reps that use social
selling outperform their
peers by over 72%

3. 66% -90%
THROUGH THE
BUYER JOURNEY

4. 75%
B2B BUYERS
RESEARCHING
SOLUTIONS ON
SOCIAL MEDIA

5. What do you see when you Google your name?

6. Which Erica would you buy from?

7. First impressions count
• Professional Photo
• Contact Details
• Headline
• Summary
• Rich Media

8. Structuring your Summary

9. Rich Media
TIP: What content
would a prospect want
at the start of their
buying journey?

10. 1 min video
=1.8m words

11. 2bn
Engage
with
Content

12. Types of Content
Shared article
Blog post
Group discussions
Video
Presentations
Infographics
Webinars
eBooks
Case Studies
Whitepapers

13. Get noticed to be acknowledged
Content from
other influencers
Original content
Content about
your business
4 1 1--

14. Engaging with Content
Be Authentic
Be Valuable
Be Active

15. Questions
bit.ly/10tipsforsalescontent
Recent Webinar:
10 Tips for Engaging Sales Prospects with Content