You'll want to avoid these! 6 nuggets to help make your Facebook Marketing more effective.

1. You’ll want to avoid these!
www.lindarumbold.co.uk Call 01473 206985 E-mail: linda@lindarumbold.co.uk

2. These first two appear to contradict each other, so how do you decide
what’s the right amount?
It all depends on the quality of the information and how useful, relevant
and interesting it is to your target audience.
Too many posts shouting “me, me, me” will not endear you to anyone, but
you need to post enough good stuff to raise your profile and credibility so
that people want to hear more from you.
As you get used to using Facebook for business you’ll start to understand
this better!

3. The whole point of posting and sharing information on Facebook is to get
fans to interact with you.
If you post an amusing video, image or story you expect people to like it
and share it.
If you ask a question or create a poll you want people to respond.
If you post a link to an interesting business article you expect your peers to
like and comment and share it.
So you’re doing a good job...why would you ignore people?
It’s just plain rude (and pointless)!

4. This one is pretty obvious, as it’s general business ethics.
But you’d be surprised how many businesses get it wrong!
You don’t have to agree with everything your competitors do or say, but I’d
recommend keeping track of exactly what they are doing and saying, and
what their customers are saying about them, so you can learn from them
(and from their mistakes).
The use of Facebook and other social media means that people can and
will express their opinions instantly, and bad news always travels much
faster than good news.

5. This is a biggie! Facebook provide Page owners with analytics in the form
of Facebook Insights (once you have at least 30 “fans” or “likes” on your
Page) so you can see all this and more:
How many people have seen your posts
How many people have clicked on your posts
How many people have liked, commented on or shared your posts, or
answered a question or responded to an event
The percentage of people who’ve interacted with your posts out of the
total number who’ve seen your posts
Which posts or type of posts are most popular
How many people have “checked in” to your business
Demographic information (including gender, location and age group)
The correlation between your Page activity and how many people see and
interact with your posts
You’d be mad not to use and act on this information!

6. People buy from people they know, like and trust.
Facebook and other social media platforms are all about building
relationships and communicating with others.
You’ll soon be found out if you’re portraying yourself as something you’re
not!
I’m not suggesting you use the same language and behaviour on your
Facebook Page as you would when chatting with your friends on your
personal profile, but do let your character shine through.
There’s nothing worse than being perceived as insincere or not the genuine
article.

7. Hope that helped!
www.lindarumbold.co.uk Call 01473 206985 E-mail: linda@lindarumbold.co.uk