[2013 GAME-NEXT : ALL STARS] : 말랑스튜디오 / 김영호 대표

1. 라이프스타일에서의
게이미피케이션 적용 사례

3. malang studio portfolio
LifeClix Growth
개발기간_3개월 (11/03 ~ 11/06)
개인의 추억을 동영상으로 만들어 주는 서비스
Magical Boots
개발기간_4개월 (10/10 ~ 11/02)
단순한 Swipe/Touch 조작으로 진행하는 캐주얼 게임
Dr.Kormedi
개발기간_3개월 (10/12 ~ 11/02)
개인의 건강 상식을 업그레이드 시켜줄 의학정보 App

4. malang studio portfolio
당뇨 & 영양
개발기간_3개월 (11/07 ~ 11/09)
삼성서울병원과의 협력개발한 당뇨환자를 위한
의료정보+진단용 App
StyleRing
개발기간_3개월 (11/09 ~ 11/11)
벨소리와 알림소리에 무빙 일러스트를 더한
Stylish Ringtone App

5. 모두
망했습니다.

6. 꿈 많은
8살, 초등학교 1학년

7. 근육질 아저씨가 되어
예쁜 누나를 구하고,

8. 고독한 격투가의 길을 걷고,

9. 끝을 알 수 없는
남극탐험도 도전!

10. 배관공 아저씨가 되어
피치 공주님을 구해냈습니다.

11. 나 빼면 삐진다?!

15. Concept _ problem
Did you oversleep again?

16. Concept _ solution
If you wake up early,
you will receive something special.
It’s a Game!
Alarm + Gamification = Reward System

17. How does it work?
Turn the alarm off
You have to play two games.
Get a present

18. It’s time to sleep,

19. Choose your favorite
alarmmon character

20. Choose your alarm schedule
type
volume
snooze time

21. It’s time to wake up,

22. It’s time to wake up,

23. It’s time to wake up,

24. +03:00 +00:30

25. If you wake up on time,
you will receive something good.
If you wake up late,
you won’t receive anything.

26. What will you receive for a reward?

27. Items
for game applications
Prompt users to download applications.
Users can experience new games.

28. Games

29. Items
for playing a game
핫 스타트!
피버 타임으로 게임을 시작합니다!
+00:37.2 남은시간
30:00.0
Paid Items
within the time limit

30. Coupons
for purchasing real products
Entice users to visit a store.
Improve product’s sales.

32. 말랑스튜디오가 생각하는 게이미피케이션이란?
“생활 속 즐거움” 이라고 생각 합니다.
그리고 무엇보다도 자연스러움이 중요합니다.
마치,

33. JUMP!
어떤 텍스트도 없이 보고, 느끼는 그대로!

34. “나와 닌텐도의 크리에이티브의 비밀은
아무도 가지 않은 길을 가는 것이다.
앞으로도 유저가 필요한 것을 찾기 위해 노력하겠다.”
-“마리오의 아버지 미야모토 시게루”

35. NEXT…

36. Badge system is a loyalty program for Alarm Mon users that moti
vates user behavior in five areas
Icon Name Badge message Upgrade level Area type Comments
Newbie Congrats on waking up on time! One-time only Giveaway First badge is give away as an ic
e-breaker to badge system
Early Bird You woke up before 7am three days in Up to three level Time Variations of this badge based o
a row! s n wake up times (5am-10am)
Zombie You fail to wake up three times in a row! Up to three Time Variations of this badge (from
levels 10am-12pm)
Loyal user You’ve used Alarm Mon for a month! Up to three Loyalty Variations include badge for
levels using after long period of
inactivity (“Homecoming”)
BFF You’ve liked us on Facebook! One-time only Loyalty This can be linked to sharing but
ton link

37. Icon Name Badge message Upgrade level Type Comment
Social Butterf Wow! You’ve shared the app with 5 diffe Up to ten levels Social This can be linked to
ly rent users! sharing button link
Ninja You’ve woken up in less than 5 seconds Up to five levels Skill An important incentiv
for three consecutive days! e for users
MVP You’ve have woken up to all of Alarm One-time only Skill Easy to obtain
Mon characters!
Task Rabbit You have more than three alarms set in One-time only Usage Variations include we
one day! ekend usage only (W
eekend warrior!)
Money Make You’ve clicked on an in-app ad 5 times i Up to three levels Usage Make this app very a
r n a day! ppealing
Secret agent You’ve used Alarm Mon in earphone mo One.-time only Golden egg Random surprise bad
de! ge