Life After 2.0 ?
Library of Congress Pilots




                    Michelle Springer
 Office of Strategic Initiatives, Li...
Library of
Congress Web 2.0
     Pilots
                   Key LOC Web 2.0 Strategies:

                    Offer Web 2.0...
Library of
Congress Web 2.0
     Pilots
                   Pilot distribution of LOC content to sites that
               ...
Library of
Congress Web 2.0
     Pilots
                   A clear understanding of objectives will guide
                ...
Library of
Congress Web 2.0
     Pilots
                   Assessment of Outcomes:

                        Quantitative ...
Library of
Congress Web 2.0
     Pilots
                   LC Hosted:
                      RSS Feeds (2006)
            ...
Flickr
 Pilot




         http://www.loc.gov/rr/print/flickr_report_final.pdf
                                           ...
Flickr
   Pilot




Three Objectives
Increase awareness by sharing
    photographs from the Library’s
    collections with...
Flickr
  Pilot




www.flickr.com/photos/library_of_congress

Launched Jan.16, 2008 with
   3100 photos; over 6,400
   ima...
Flickr
  Pilot




Unexpected Outcomes:

Flickr Commons Initiative
www.flickr.com/commons


26 Libraries, archives, and
mu...
Flickr
   Pilot




Unexpected Outcomes:

Huge outpouring of appreciation
  for old photos



Major search engines are giv...
Flickr
  Pilot




“Power commenters”
provide corrected place
names, precise dates, event
names, and fuller names for
indi...
Negro boy near Cincinnati, Ohio. Photo by
      Flickr                                           John Vachon, 1942-3
     ...
Flickr   Then and Now Comparisons
 Pilot




                         http://www.flickr.com/photos/library_of_congress/217...
Flickr   Then and Now Comparisons
 Pilot




                                    15
16
17
Twitter
   Pilot




www.twitter.com/librarycongress

Launched Jan. 27, 2009

11,950+ followers and growing
     – Press, ...
Twitter
 Pilot




 Engagement of the
 Twitter community,
 “re-tweeting” LOC
 messages and
 reaching beyond LOC
 followers...
YouTube
  Pilot




          youtube.com/loc

Pilot launched April 6, 2009 with
    75 videos
148 videos as of July 6, 20...
YouTube
  Pilot




          21
YouTube
  Pilot




 No Advertisements

 No Promoted Videos

 LOC Branding:
 • Bumpers on videos
 • Branding on
   individ...
iTunes U
  Pilot




      LOC on iTunes U

Launched June 30, 2009

40,133 Track Downloads in
    First Week

1, 679 Subsc...
Library of
Congress Web 2.0
     Pilots


                   Challenges:

                       Moderation and associate...
Library of
Congress Web 2.0
     Pilots


                   Benefits:

                      Make collections available ...
Life After 2.0 ?
Library of Congress Pilots




      Michelle Springer mspringer@loc.gov
 Office of Strategic Initiatives...
Upcoming SlideShare
Loading in...5
×

Life After 2.0 by Michelle Springer

541

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
541
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Life After 2.0 by Michelle Springer

  1. 1. Life After 2.0 ? Library of Congress Pilots Michelle Springer Office of Strategic Initiatives, Library of Congress Office of Strategic Initiatives | July 11, 2009
  2. 2. Library of Congress Web 2.0 Pilots Key LOC Web 2.0 Strategies:  Offer Web 2.0 tools on loc.gov (where the content is)  Provide content via additional channels (where the users and more Web 2.0 tools are)  Communicate at the point of need--where people are interacting and looking for information on the Web-- about LOC news, events, lectures, collections, and the Library generally 2
  3. 3. Library of Congress Web 2.0 Pilots Pilot distribution of LOC content to sites that use Web 2.0 technologies  Set Clear Objectives  Identify Distribution Channels  Make Agreements/Legal Stuff  Develop and Refine Processes to Create and Load Initial Content  Launch Sites  Assess Quantitative and Qualitative Outcomes 3
  4. 4. Library of Congress Web 2.0 Pilots A clear understanding of objectives will guide pilot management and resource allocation LOC Objectives:  Increase awareness of Library collections  Increase engagement opportunities  Develop new communication channels  Develop relationships  Reach new audiences  Experiment and explore new technologies 4
  5. 5. Library of Congress Web 2.0 Pilots Assessment of Outcomes:  Quantitative Measurements/Metrics • Views and Visits • Downloads • Referrer Traffic to loc.gov • Subscriptions & Contacts/Friends/Fans/Followers • Activity Measures--Rate of Comments/Tags  Qualitative Measurements/Engagement • Positive Word of Mouth • Relationships with New Communities • Secondary Referral Traffic (ex: ReTweets, Blog Posts) • Being Part of the Conversation • Building Connections (Press, Returning Commentors) 5
  6. 6. Library of Congress Web 2.0 Pilots LC Hosted:  RSS Feeds (2006)  Library of Congress Blog (2007) External sites through which the Library is communicating and/or distributing content in pilot projects:  Flickr (2008)  Twitter (2009)  YouTube (2009)  iTunes U (2009)  Facebook (2009) 6
  7. 7. Flickr Pilot http://www.loc.gov/rr/print/flickr_report_final.pdf 7
  8. 8. Flickr Pilot Three Objectives Increase awareness by sharing photographs from the Library’s collections with people who enjoy images but might not visit the Library’s own Web site Gain a better understanding of how social tagging and community input could benefit both the Library and users of the collections Gain experience participating in the emergent Web communities that would be interested in the kinds of materials in the Library’s collections. 8
  9. 9. Flickr Pilot www.flickr.com/photos/library_of_congress Launched Jan.16, 2008 with 3100 photos; over 6,400 images today 18.4 million views total; 800,000+ views a month High User Engagement: 23,000+ contacts 16,000+ user comments 19,149+ unique tags 84,600+ total tags 78,670+ made favorites 769 in Flickr groups 9
  10. 10. Flickr Pilot Unexpected Outcomes: Flickr Commons Initiative www.flickr.com/commons 26 Libraries, archives, and museums are adding collections with no known copyright restrictions to the Flickr Commons International Participation: U.S., Australia, Canada France, Great Britain, New Zealand, Portugal, Scotland, Sweden, and The Netherlands 10
  11. 11. Flickr Pilot Unexpected Outcomes: Huge outpouring of appreciation for old photos Major search engines are giving added weight to the photos loaded onto Flickr 11
  12. 12. Flickr Pilot “Power commenters” provide corrected place names, precise dates, event names, and fuller names for individuals History detectives contribute historical info & links to NYT archive, Wikipedia, and http://www.flickr.com/photos/library_of_congress/368183 highly specialized Web sites 12
  13. 13. Negro boy near Cincinnati, Ohio. Photo by Flickr John Vachon, 1942-3 Pilot Discussions of Historical Context General discussions of history, changing times, and perceptions documented in the language of accompanying captions http://www.flickr.com/photos/library_of_congress/2179172498/ 13
  14. 14. Flickr Then and Now Comparisons Pilot http://www.flickr.com/photos/library_of_congress/2179042198/ 14
  15. 15. Flickr Then and Now Comparisons Pilot 15
  16. 16. 16
  17. 17. 17
  18. 18. Twitter Pilot www.twitter.com/librarycongress Launched Jan. 27, 2009 11,950+ followers and growing – Press, library community, general public Short posts designed to build interest in LOC events, news, jobs, announcements, lectures, collections, and exhibits Links to LOC web pages Redistribution of LOC RSS feeds 18
  19. 19. Twitter Pilot Engagement of the Twitter community, “re-tweeting” LOC messages and reaching beyond LOC followers 19
  20. 20. YouTube Pilot youtube.com/loc Pilot launched April 6, 2009 with 75 videos 148 videos as of July 6, 2009 – 483,933 Video views – 73,277 Channel views – 3960+ Subscribers Branded LOC “Home” page Mix of historical films and videos of recent events at LOC New uploads each month 20
  21. 21. YouTube Pilot 21
  22. 22. YouTube Pilot No Advertisements No Promoted Videos LOC Branding: • Bumpers on videos • Branding on individual video pages 22
  23. 23. iTunes U Pilot LOC on iTunes U Launched June 30, 2009 40,133 Track Downloads in First Week 1, 679 Subscribers Branded LOC “Home” page Mix of podcasts, historical films, videos of recent events, cataloging courses 23
  24. 24. Library of Congress Web 2.0 Pilots Challenges:  Moderation and associated resources  Disrespect for collections and smart aleck chat  False perception that formal cataloging is not valuable or needed  Loss of meaning (authoritative, contextual info)  Responding to reference queries submitted via these external channels  Sustainability--incorporation into existing workflows 24
  25. 25. Library of Congress Web 2.0 Pilots Benefits:  Make collections available (Core mission)  Gain information about collections  Increase the visibility of specific items (photos, video, etc.)  Win support for cultural heritage organizations  Mix past & present for a better informed world  Being present at the point of need and where conversations are taking place and users are looking for information 25
  26. 26. Life After 2.0 ? Library of Congress Pilots Michelle Springer mspringer@loc.gov Office of Strategic Initiatives, Library of Congress Office of Strategic Initiatives | July 11, 2009 26

×