2. • esults of the Digital IQ Index: Specialty Retail
study reveal a relationship between a firm’s
Digital IQ and its year-on-year revenue growth,
suggesting digital competence may be a
forward-looking indicator for sales.
• “By 2014, U.S. online retail sales are forecasted to
increase to $250 billion and the web influences
46 percent of offline purchases,” says NYU Stern
Professor and L2 Founder Scott Galloway. ”The
relationship between Digital IQ and sales growth
suggests leadership and investment in the online
channel is critical to driving shareholder value.”
3. Whatdoes digital IQ measure
• According to the fourth annual Digital IQ survey, released
today by PwC US, top-performing U.S. organizations show
greater mastery in how they leverage digital technologies
by offering mobile tools for customers, measuring data
through social media, mobilizing applications to the public
cloud and the innovative use of business intelligence. Top
performing companies are defined as those rated in the
highest quartile for annual revenue, growth, profitability
and innovation as well as revenue growth of more than five
percent in the last 12 months. PwC defines a company’s
Digital IQ as a measure of how well companies understand
the value of technology and weave it into the fabric of their
organization.
4. • In July of 2010, L2, a think tank for prestige
brands, partnered with Labbrand to measure
and rank the digital competence of one
hundred prestige brands in China1. The
measurement methodology, “Digital IQ,” gives
each brand a combined score based on
website translation, functionality and content,
search engine optimization (SEO), social media
performance, and digital marketing efforts. A
breakdown of how each of these components
contributes to a brand’s overall score is
shown.
5. • SEO
• Social Media
• Digital marketing
• Site
