Personal Information
Organization / Workplace
Dallas/Fort Worth Area United States
Occupation
Associate Vice President at Nationstar Mortgage
Industry
Advertising / Marketing / PR
About
Data is not supposed to be overwhelming. I'm a story-telling insights professional who turns complex information into easy-to-understand and actionable content. With a collaborative bridge-building style, I help businesses grow by creating and communicating lucrative insights.
• Multi-category experience: mortgage, B2B, CPG, restaurants, healthcare, advertising
• Customer experience measurement • Journey mapping • Drivers analysis
• Segmentation • Persona development
• Focus groups • Ethnography • Interviewing
• Brand development • Innovation
Tags
events
personas
marketing research
trends
emotion
archetypes
mobile devices
technology
neuroscience
insights
customer experience
business
pcma
creativity
business to business
experience
behavior
expoexpo
iaee
ceir
See more
- Presentations
- Documents
- Infographics
What Makes Chocolate Sell
BRAND AVIATORS
•
7 years ago
Car Buying Behaviour
BRAND AVIATORS
•
7 years ago
ACE-ing Change Leadership
Jeff Hurt
•
8 years ago
Customer Experience Journey Mapping
ClearAction
•
9 years ago
What's Your Story? Creating Memorable General Sessions
Jeff Hurt
•
8 years ago
How pharma and healthcare brands can improve their customer experience
Jack Morton Worldwide
•
8 years ago
Brand experience ideas based on sensory branding insights
Jack Morton Worldwide
•
8 years ago
Big Data - What the Heck?
Saurage Marketing Research
•
8 years ago
Mobile Is Eating the World (2015)
a16z
•
8 years ago
360 degree customer experience 1 3 15
Valerie Peck
•
9 years ago
Moments Matter - Trends Changing Content Forever
Kyle Lacy
•
8 years ago
INFOGRAPHICS: The Good and The Bad
Didit Marketing
•
9 years ago
3 Powerful Leadership Lessons from Guy Kawasaki
Brian Downard
•
9 years ago
20 Ways To Stoke Your Self-Confidence
Barrie Davenport
•
9 years ago
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)
GetSmarter
•
9 years ago
Great Failures in Competitive Intelligence
Rand Fishkin
•
9 years ago
Design Principles of Excel Dashboards & Reports
Wiley
•
9 years ago
PCMA 2015 Attendance Marketing Steal These Ideas
Velvet Chainsaw Consulting
•
9 years ago
Natural model-webinar-colin-shaw
Beyond Philosophy
•
13 years ago
Scary slides @powerfulpoint
Gavin McMahon
•
10 years ago